Ford Bronco: Over 1.5 Lakh Bookings In just 15 Days

Since its unveiling last month on July 14, Ford has bagged over 1,50,000 bookings for the new Bronco. The Ford Bronco has made quite a wave in the U.S. market. 

Ford said that the company had more than 150,000 reservations for the new Bronco, which launches in the fourth quarter. In fact, that number was above internal expectations and Ford is working to increase production further, including possibly adding another shift at a plant.

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The new Ford Bronco helps the American carmaker tap an immensely popular- lifestyle SUV segment in America, taking on the likes of the mighty Jeep Wrangler and Land Rover Defender. The Ford Bronco too will be offered in two-door and four-door variants like its counterparts while there will be a Sport avatar as well, just like we have seen on the Wrangler Rubicon.

It also gets the Sasquatch pack that adds a host of off-road features like 35-inch tyres on 17-inch Beadlock wheels to an upgraded off-road suspension and front and rear locking differentials.

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There are two engines on offer in the Bronco. First up is the popular 2.3-litre, four-cylinder, EcoBoost petrol motor that puts out 266 bhp and 420 Nm of peak torque and is mated to a Getrag sourced seven-speed manual gearbox as standard while the Ford Endeavour (Everest in global markets) sourced 10-speed automatic transmission is optional.

Then there is the 2.7-litre, V6 Ecoboost petrol engine that puts out 306 bhp and 542 Nm of peak torque and this powertrain is mated to the 10-speed automatic gearbox as standard. There is no option of a manual transmission with this unit.

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