Apple Inc is said to produce a passenger vehicle including its own breakthrough technology. The Inc has targeted the year 2024 for advancing its self-driving car technology.

Project Titan, The iPhone maker’s automotive efforts made their way unevenly since 2014 when it first started to design its own vehicle from scratch. Apple even drew back the effort to focus on software and reassessed its goals. Doug Field, an Apple veteran who had worked at Tesla Inc, returned to oversee the project in 2018 and fired 190 people from the team in 2019.

Apple is now advanced enough so it aims to build a vehicle for costumers. Apple’s goal of building a personal vehicle for the mass market contrasts with rivals. Apple’s main strategy is to build a new battery design that could “radically” reduce the cost of batteries and increase the vehicle’s range. 

Apple has declined to comment on its plans or future products.

Even for Apple, a company that makes hundreds of millions of electronic products each year, it is challenging to make a vehicle.

A person who worked on Project Titan said "If there is one company on the planet that has the resources to do that, it’s probably Apple. But at the same time, it’s not a cellphone,” 

Apple is expected to rely on a manufacturing partner to build vehicles though it is still unclear who will assemble the vehicle. There is still a chance Apple will decide to reduce the scope of its efforts to an autonomous driving system that would be integrated with a car made by a traditional automaker.

The start of production could possibly be pushed to 2025 or beyond owing to pandemic. 

Apple is said to have decided to make use of outside partners for elements of the system, including lidar sensors, which help self-driving cars get a three-dimensional view of the road.

Some of Apple's internally developed lidar sensors might feature Apple's car. Apple’s iPhone 12 Pro and iPad Pro models feature lidar sensors.

Source: Reuters

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IS THE NEW APPLE AIRPOD PRO REALLY WORTH IT?

M1 is apples first chip designed specifically for the Mac. It features apples latest Neural Engine. Its 16‑core design is capable of executing a massive 11 trillion operations per second. In fact, with a powerful 8‑core GPU, machine learning accelerators, and the Neural Engine, the entire M1 chip is designed to excel at machine learning. Final Cut Pro can intelligently frame a clip in a fraction of the time. Pixelmator Pro can magically increase sharpness and detail at incredible speeds. And every app with ML‑powered features benefits from performance never before seen on Mac.

The M1 chip is packed with a number of powerful custom technologies, including:

1. Apple’s latest image signal processor (ISP) for higher quality video with better noise reduction, greater dynamic range, and improved auto white balance.

2. The latest Secure Enclave for best-in-class security.

3. A high-performance storage controller with AES encryption hardware for faster and more secure SSD performance.

4. Low-power, highly efficient media encode and decode engines for great performance and extended battery life.

5. An Apple-designed Thunderbolt controller with support for USB 4, transfer speeds up to 40Gbps, and compatibility with more peripherals than ever.

source: apple.com

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Apple previews new iPhone software, changes to Mac chips

 

 

New over-ear headphones AirPods Max has been launched recently by Apple. They are costlier than both the new Xbox and PlayStation with a heavy price tag of £549.

Apple is expanding its popular AirPods list with a pair of very expensive headphones. The headphones are wireless, noise-canceling, and built-in Siri competence. According to Apple, they combine acoustic design, H1 chips, and advanced software to deliver "the ultimate personal listening experience" 

Headband, which is designed in a way that the weight is distributed evenly and pressure is reduced is described as 'breathable knit mesh' by apple. The ear cups are cushioned with memory foam, which provides comfort, and a seal to improve sound quality.

Some features of the headphone include:

1. A digital crown, a dial that allows content to be scrolled through.
2. Automatic pause when you lift one ear up
3. 20 hours of battery life
4. Device switching, so that you can take a call on an iphone while listening to music on another apple device.

These headphones are tagged with a heavy price of $549. When compared, the iPhone SE starts at $399 and the newly launched iPhone 12 is $699.

Source: BBC

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