Ford begins shipping new Bronco SUVs for consumers
Ford begins shipping new Bronco SUVs for consumers
16th June 2021
"The Bronco is viewed as one of the most critical nonelectric product launches for Ford in years."
Ford Motor started shipping Bronco SUVs from the company’s Michigan Assembly plant on Monday. Inside the plant, two- and four-door versions of the Bronco in all sorts of colors — from vibrant yellows and blues to blacked-out models — were being produced at the facility near Detroit.
The Bronco is viewed as one of the most critical nonelectric product launches for the company in years. It is expected to be the flagship model for a new Bronco family of vehicles.
“To see it rolling down the line here, it’s amazing,” Bronco marketing manager Mark Grueber said Monday during a tour of the plant. “It’s almost 25 years to the day that the last Bronco rolled down the line here. It was June 12, 1996.”
The resurrection of the Bronco, which Ford initially produced from 1965-1996, has been years in the making, including a coronavirus-related delay earlier this year. The company initially announced plans in January 2017 to bring back the Bronco name.
The Bronco Sport, which is produced in Mexico, features the styling of the Bronco but is built more like a car or crossover than a truck. Consumers could consider it a cousin of the Bronco.
Starting pricing for the Ford Bronco ranges from about $29,995.Several different models are available and are designed around different types of adventure.
More than 125,000 Broncos orders have been placed, with a total of more than 190,000 reservations in the U.S. and Canada to date, plus Bronco Nation debates are already fiery and Bronco Roadeo off-road adventure playgrounds are ready to roll.
"The all-new Ford Bronco Sport off-road vehicle – the Bronco of small SUVs – signals for adventure-seekers a welcome return to roads and trails less traveled."
The all-new Ford Bronco Sport off-road vehicle – the Bronco of small SUVs – signals for adventure-seekers a welcome return to roads and trails less traveled.
With unmistakable Bronco styling and unrelenting Bronco capability, the smaller sibling of Bronco two-door and first-ever four-door SUVs joins the family with its own idea of fun. As with all Broncos, 4x4 is standard, and this rugged SUV is engineered to handle whatever weekend adventure its owner has in mind.
“Bronco Sport has the toughness and smarts to help turn off-road novices into 4x4 pros,” said Hau Thai-Tang, Ford chief product development and purchasing officer. “Bronco Sport embraces the needs of outdoor enthusiasts – every inch of it was designed and engineered with weekend adventurers in mind.”
Bronco Sport is smartly designed to transport two mountain bikes standing up in its cargo area – and two cyclists up front. Four available accessory bundles – in addition to more than 100 factory-backed standalone accessories – let owners easily make the vehicle their own by outfitting it to transport kayaks, skis, camping equipment or whatever gear propels their adventure.
Five trim levels are available, including the base model, Big Bend™, Outer Banks™, Badlands™ and First Edition™.
Reservations for Bronco Sport open today at ford.com; vehicles can be reserved for $100.
Vehicles arrive in dealerships late this year.
Ford Bronco Sport, Built Wild 4x4 confidence
Like the larger Bronco, the all-new Bronco Sport delivers the 4x4 off-road capability that made the original Bronco a legend. With off-road performance at its core, Bronco Sport provides solid footing on sand, snow, mud, rocks and more.
All models feature an independent front and rear suspension engineered and performance-tested in demanding environments across North America. The suspension is optimized to help drivers confidently maintain vehicle composure while aggressively taking on rugged terrain.
Class-exclusive Trail Control™ technology furthers the vehicle’s off-road prowess. The available feature enables a cruise control-like setting up to 20 mph forward and 6 mph in reverse for vehicle-controlled throttle and braking, letting the driver stay focused on navigating the trail.
For adventurers taking on rough and rocky terrain, the small SUV’s design includes made-for-the-trails departure, approach and breakover angles. An available class-exclusive front off-road camera with lens washer serves as a spotter and helps provide better visibility of the trail ahead, displaying the video on the center stack-mounted touch screen.
In Rock Crawl mode, the electronic power steering assist system is uniquely calibrated to provide more precise control and help reduce steering wheel disturbance during low-speed maneuvers over rocky terrain.
Off-road capability is further reinforced by four steel bash plates, plus available frame-mounted front tow hooks that can individually withstand static loads up to 100 percent of the gross vehicle weight. Badlands and First Edition can wade through up to 23.6 inches of water.
Thrilling performance borne of Bronco DNA ford bronco 2021 specs
Staying true to the DNA of the first-generation Bronco, the all-new Bronco Sport SUV pays it forward with modern, heritage-inspired style, agile off-road architecture and optimized suspension for better control in all environments.
The Badlands and First Edition series are powered by a 2.0-liter EcoBoost® engine that produces a targeted best-in-class 245 horsepower and 275 lb.-ft. of torque for high-speed off-road performance*. Base, Big Bend and Outer Banks series feature the proven 1.5-liter EcoBoost engine with a targeted 181 horsepower and 190 lb.-ft. of torque*.
Both engines are paired with an 8-speed automatic transmission, while Bronco Sport Badlands and First Edition add SelectShift® with steering wheel-mounted paddle shifters to help drivers maximize control both on- and off-road. A cooling system with additional transmission and rear-drive coolers keeps 2.0-liter models running strong over tough terrain.
The Badlands series comes standard with 28.5-inch all-terrain tires. First Edition comes standard with 29-inch all-terrain off-road tires with more aggressive, deeper treads that stretch on to the sidewalls for improved off-road traction.
Ready for fun to venture into the wild ford bronco 2021 interior, features
Human-centered design led to special Bronco Sport features such as class-exclusive liftgate LED floodlamps – because out in the wild, there are no streetlamps – MOLLE straps to carry extra gear, zippered seatback pockets for additional stowage, and even a built-in bottle opener in the cargo area.
Its upright design and safari-style roof contribute to Bronco Sport’s adventurous silhouette, which not only features a long flat roof rail for maximum carrying length, it also treats occupants to best-in-class first- and second-row headroom. The cargo area has enough height to accommodate two standing 27.5-inch-wheel mountain bikes with the available Yakima dealer-installed interior bike rack accessory.
Bronco Sport will launch with more than 100 factory-backed and aftermarket accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each owner’s individual adventure needs. Bronco Sport buyers can also opt for any of four lifestyle accessory bundles themed Bike, Snow, Water and Camping.
Smart in addition to being rugged, the vehicle features a SYNC® 3 system with an 8-inch touch screen and compatibility with Apple CarPlay™ and Android Auto™. Other available technology features include Ford+Alexa and SiriusXM™ satellite radio.
The Ford Co-Pilot360™ suite of advanced driver-assist technologies is standard across the lineup, including Pre-Collision Assist with Automatic Emergency Braking featuring Pedestrian Detection, Forward Collision Warning and Dynamic Brake Support, Blind Spot Information System with Cross-Traffic Alert, Lane-Keeping System, Auto High Beam Headlamps and a rearview camera. Available Ford Co-Pilot360 Assist+ technology includes Adaptive Cruise Control with Stop-and-Go and Lane-Centering, Evasive Steering Assist and voice-activated touch screen navigation. Available Ford Co-Pilot360 Assist 2.0 technology adds Intelligent Adaptive Cruise Control with Stop-and-Go, Lane-Centering and Speed Sign Recognition.
Ford Bronco: Over 1.5 Lakh Bookings In just 15 Days
2nd August 2020
"Since its unveil last month on July 14, Ford has bagged over 150,000 bookings for the Bronco."
Since its unveiling last month on July 14, Ford has bagged over 1,50,000 bookings for the new Bronco. The Ford Bronco has made quite a wave in the U.S. market.
Ford said that the company had more than 150,000 reservations for the new Bronco, which launches in the fourth quarter. In fact, that number was above internal expectations and Ford is working to increase production further, including possibly adding another shift at a plant.
The new Ford Bronco helps the American carmaker tap an immensely popular- lifestyle SUV segment in America, taking on the likes of the mighty Jeep Wrangler and Land Rover Defender. The Ford Bronco too will be offered in two-door and four-door variants like its counterparts while there will be a Sport avatar as well, just like we have seen on the Wrangler Rubicon.
It also gets the Sasquatch pack that adds a host of off-road features like 35-inch tyres on 17-inch Beadlock wheels to an upgraded off-road suspension and front and rear locking differentials.
There are two engines on offer in the Bronco. First up is the popular 2.3-litre, four-cylinder, EcoBoost petrol motor that puts out 266 bhp and 420 Nm of peak torque and is mated to a Getrag sourced seven-speed manual gearbox as standard while the Ford Endeavour (Everest in global markets) sourced 10-speed automatic transmission is optional.
Then there is the 2.7-litre, V6 Ecoboost petrol engine that puts out 306 bhp and 542 Nm of peak torque and this powertrain is mated to the 10-speed automatic gearbox as standard. There is no option of a manual transmission with this unit.
Team Reviews
