Hyundai Motor Company today released a video themed ‘For Tomorrow We Won’t Wait,’ featuring pop icon BTS for Earth Day 2021 (April 22).

This is Hyundai Motor’s second Earth Day video starring BTS, the first of which was released last year, generating over 100 million views on YouTube. Hyundai Motor has collaborated with BTS on its global hydrogen campaign since last year to spread awareness on the importance of sustainable practices and the future of hydrogen as a source of clean energy under the slogan ‘Because of You.’

“Hyundai Motor and BTS have continued to work together to spread the values of sustainability to the world,” said Thomas Schemera, Executive Vice President and Chief Marketing Officer at Hyundai Motor. “The MZ generation’s growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs.”

Schemera added: “Hyundai Motor’s response to these environmental concerns is NEXO, a dedicated hydrogen fuel-cell SUV. We want to make sustainable modes of transportation like NEXO more accessible to everyone while working alongside BTS to provide positive encouragement to customers around the world.”

The video shows BTS members taking part in simple eco-friendly activities that can easily be incorporated into everyday routines, in an effort to encourage others to do the same.

BTS members and members of the MZ generation — a term referring to Millennials and Generation Z consumers — participate in activities such as mindfully removing trash from the ocean and off the streets, taking up urban gardening and farming, making sustainable fashion choices and simply turning lights off to save electricity when leaving a room.

They are featured drinking out of reusable tumblers and living a zero-waste lifestyle, by bringing their own bags and jars while shopping for groceries to reduce the amount of packaging waste.

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Hyundai Motor Group, South Korea's automotive behemoth, aimed to continue guaranteeing its future growth in tandem with China's reform and opening-up, a Hyundai executive said.
"Since entering the Chinese market in 2002, Hyundai Motor and (its affiliate) Kia Motors have been a part of China's rapidly expanding automotive sector that was enabled by the reform and opening-up," Kim Sae Hoon, vice president and head of fuel cell center at Hyundai, said in an interview.
Side by side with China's reform and opening-up, Hyundai and Kia were anticipated to achieve a "greater growth" in addition to its hydrogen and electric vehicle vision scheduled to be on display in the upcoming China International Import Expo (CIIE), Kim noted.  The second CIIE, to be held in Shanghai from Nov. 5 to 10, will bring together more than 3,000 companies from about 150 countries and regions.
For the second CIIE, Hyundai prepared contents showcasing hydrogen fuel-cell electric vehicle, fuel-cell technologies, electric vehicle concept car, and future mobility, Kim noted.
The Hyundai executive said China paid much attention to hydrogen-powered electric vehicles, forecasting that China would lead the fuel-cell electric vehicle market if the global standard of relevant regulations is set up.
 Kim noted that Hyundai will more closely cooperate with Chinese companies for the mass-production of hydrogen-powered vehicles, which will eventually reduce production costs.
 "We aim to lead China's increasingly advancing automotive market, using our world-class eco-friendly technologies and investments in clean mobility areas, encompassing electric, fuel-cell electric and other vehicles," Kim said. 

 

 

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Hyundai Nexo, the brand's second-generation fuel cell electric vehicle has managed to score a maximum five-star rating from Green NCAP.

Green NCAP ranks electric vehicles based on their energy efficiency and emissions.

Being a fuel cell electric car, the Nexo draws power from Hydrogen and produces distilled water as the only emission. Nexo has scored full points on both the Clean Air and Greenhouse Gas index. On top of that, the car also managed to achieve an excellent rating for energy efficiency.

The Nexo fuel cell electric car is the technological flagship of Hyundai. It is an SUV crossover that comes based on electrified technology featuring modern driver assistance functions and the latest design features.

It is the third Hyundai model to have received a maximum five-star rating. Previously, its Ioniq and Kona Electric have also scored five-star rating from Green NCAP.

“We're proud to announce that Nexo is the latest Hyundai model to have been awarded a five-star Green NCAP rating, joining the ranks of Ioniq and Kona Electric. This is further proof that we are achieving our goal of making high-quality, eco-friendly mobility solutions available to all," says Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe.

The final rating of the car was based on three indices with several metrics each - clean air, energy efficiency, and greenhouse gases. Being a fuel cell electric car, the Nexo draws power from Hydrogen and produces distilled water as the only emission. 

Nexo has scored full points on both the Clean Air and Greenhouse Gas index. On top of that, the car also managed to achieve an excellent rating for energy efficiency.

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