The TVC is part of Coca-Cola’s global campaign “Together Taste Better” and an extension of “Coke and Meals” localized in Nepal to reflect the culture, food, and people of the country. Through the campaign, Coca-Cola aims to inspire people to celebrate togetherness over meals cooked at home with Coca-Cola creating and seizing special moments during unprecedented times. 

The pandemic has dramatically changed people's lives and relationships over the past year. Though there are many silver linings in the dark clouds as it has allowed us to pause and truly cherish moments of togetherness with loved ones. This emotion is reflected in Coca-Cola’s new TVC campaign in Nepal which celebrates togetherness over home-cooked meals and along with the refreshing taste of Coke.

With the tagline “Ghar Ma Sath Coke Sanga Khas”, the campaign establishes the message that Together Tastes Better. It conveys that when we are with our loved ones sharing our home-cooked food, taste and togetherness becomes even more special with Coke. 

The commercial showcases food as an integral part of Nepal’s culture and features three families and a group of friends cooking various meals at home and enjoying it together with Coke. The video starts with a narration “The day the world stopped is the day we found where to go” referring to the lockdown and returning back to our roots. The video goes on with a heart-tugging note “From now on, we will not leave anything on our plates because we have learned to savor every moment”, which reflects the appreciation that we have rediscovered for the simple things. 

Adarsh Avasthi, Country Director, Coca-Cola in Nepal shared, “As the pandemic struck, people made more meals at home with family members who typically don’t cook also experimenting with various recipes and creating special moments with loved ones. The new commercial is inspired by these moments that remain with us forever. Coke has been a part of these cherished moments. As families continue to cook, eat, and bond together at home, we hope the underlying emotions of the video touches people's hearts and inspire them to have their home-cooked meals with a bottle of Coke together with their loved ones”. 

Pradip Pandey, Managing Director of Bottlers Nepal Ltd. Shared, “As we spend a lot of our time at home, we rekindle special and simple moments like preparing and eating food together and Coca-Cola has always been the perfect beverage accompaniment when it comes to food. Through this TVC we hope to inspire consumers to cherish moments with near and dear ones, specially while sharing home-cooked meals along with the refreshing taste of Coke”. 

To further celebrate at-home meals with loved ones, Coca-Cola is now offering 1 liter Coke bottles at just Rs 100.

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Coca-Cola Nepal today announced the launch of a new 175 ml glass bottle offering a great drinking experience to consumers at the most affordable price of just Rs.25.

Additionally, the new glass bottle is designed especially for Nepali consumers as it comes with a new Coca-Cola logo in Nepali script printed on the bottle reflecting the brand’s strong commitment towards building deeper connections with its consumers locally.

The introduction of the new RGB (Returnable Glass Bottle) bottle is the smallest in Coca-Cola’s beverage category available in Nepal which demonstrates Coca-Cola’s ongoing commitment to giving Nepali consumers more beverage choices and packages for the occasions they want.

The RGB bottles are reusable making them environment friendly and the glass packaging preserves the freshness of the great taste of Coca-Cola.

The new 175ml RGB bottle is available for Coca-Cola, Sprite, and Fanta as well and available at grocery stores across Kathmandu, Lalitpur, and Bhaktapur.

On the launch of the new bottle, Adarsh Avasthi, Country Director of Coca-Cola in Nepal shared, "We are very happy to offer yet another pack option of Coca-Cola, Sprite and Fanta that provides a great experience at a very affordable price.

The launch of the new bottle not only follows the brand's objective to provide consumers their choice of size in their most preferred beverage but also its mission to provide sustainable packaging.

We hope our consumers will enjoy their favorite beverage to the fullest."

Mr. Pradip Pandey, Managing Director of Bottlers Nepal Ltd. shared, “We are committed to serving the loved beverages of our consumers and besides the affordable price point, the bottle is one of its kind specifically for our valued Nepali consumers, with the Coca-Cola logo printed in Nepali language.

The new 175ml RGB bottle at only Rs 25 is now available at grocery stores across Kathmandu and we are excited for our consumers to try it.”

The launch of the new product is a part of Coca-Cola’s ongoing Uplift campaign which comes with the tagline “Diusai Jhap Jhap, Coke le Up” which aims to inspire young consumers to grab a Coke during their afternoon breaks to feel energized and uplifted.

As lockdown restrictions begin to ease, Coca-Cola in Nepal has announced plansto support grocery and shop owners to bounce back from the pandemic.

 

This also includes initiatives to protect the safety of shop owners. The objective behind the initiative is to assist the Food and Beverage sector to get back on their feet, recover and thrive in the post-Covid era.

In an attempt to revive businesses of grocery stores, Coca-Cola has launched a quick and convenient ordering service through WhatsApp to aid automation of ordering taking process and connecting Retailers and Distributors. With this, retailers will be able to directly place orders with distributors through WhatsApp.

This concept will allow business to proceed and have better communication and avoid the risk of physical contact. The platform will be made possible on other communication applications like Facebook Messenger and Viber as well.

AdarshAvasthi, Country Director, Coca-Cola in Nepal shared,“The past year has been tough for small businesses. This initiative is a small step to support retailers to recover their business faster by encouraging their customers to buy from nearby outlets in a safe manner and with multiple digital options to connect with us and their customers. These initiatives launched in select markets will be scaled up gradually.”

The company will conduct a clean-up of Coca-Cola Coolers and their products to maintain cleanliness as the company is taking extra precautions to ensure products are handled hygienically at every step.

The initiativecovers retail and grocery stores in Kathmandu, Coca-Cola will provide Hygiene and PPE Kits and install Counter Shields in over 1000 stores.

Pradip Pandey, Managing Director of Bottlers Nepal Ltd. Shared, “At Coca Cola, we know that we have a responsibility to continue to support economic recovery, and to help our retailers navigate the new normal. We stand by small businesses and shop owners and look forward to meaningfully contribute to the growth of Nepal”

Since the lockdown, many grocery stores have been offering home delivery of their goods for which Coca-Cola willaid shop ownersby placingpersonalized posters at stores which will provide contact numbers of the stores for easy communication and ordering.

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