Coca-Cola Nepal today announced the launch of a new 175 ml glass bottle offering a great drinking experience to consumers at the most affordable price of just Rs.25.

Additionally, the new glass bottle is designed especially for Nepali consumers as it comes with a new Coca-Cola logo in Nepali script printed on the bottle reflecting the brand’s strong commitment towards building deeper connections with its consumers locally.

The introduction of the new RGB (Returnable Glass Bottle) bottle is the smallest in Coca-Cola’s beverage category available in Nepal which demonstrates Coca-Cola’s ongoing commitment to giving Nepali consumers more beverage choices and packages for the occasions they want.

The RGB bottles are reusable making them environment friendly and the glass packaging preserves the freshness of the great taste of Coca-Cola.

The new 175ml RGB bottle is available for Coca-Cola, Sprite, and Fanta as well and available at grocery stores across Kathmandu, Lalitpur, and Bhaktapur.

On the launch of the new bottle, Adarsh Avasthi, Country Director of Coca-Cola in Nepal shared, "We are very happy to offer yet another pack option of Coca-Cola, Sprite and Fanta that provides a great experience at a very affordable price.

The launch of the new bottle not only follows the brand's objective to provide consumers their choice of size in their most preferred beverage but also its mission to provide sustainable packaging.

We hope our consumers will enjoy their favorite beverage to the fullest."

Mr. Pradip Pandey, Managing Director of Bottlers Nepal Ltd. shared, “We are committed to serving the loved beverages of our consumers and besides the affordable price point, the bottle is one of its kind specifically for our valued Nepali consumers, with the Coca-Cola logo printed in Nepali language.

The new 175ml RGB bottle at only Rs 25 is now available at grocery stores across Kathmandu and we are excited for our consumers to try it.”

The launch of the new product is a part of Coca-Cola’s ongoing Uplift campaign which comes with the tagline “Diusai Jhap Jhap, Coke le Up” which aims to inspire young consumers to grab a Coke during their afternoon breaks to feel energized and uplifted.

Coca-Cola in Nepal has launched a new campaign which aims to inspire teens and young adults to beat the midday slump and turn up your day with refreshing Coke so that you never miss out special moments and opportunities. The new campaign comes with the tag line “Diusai Jhap Jhap, Coke le Up” which means that when you get sleepy during midday, Coke gives you a boost of upliftment in your mood and energy.

As a part of the campaign, Coca-Cola in Nepal has unveiled a new TVC which features actress Swastima Khadka and singer Nitesh Jung Kunwar. The TVC begins with Swastimaordering a bottle of Coca-Cola while she is feeling sleepy due to the midday slump. While she is dozing off, she misses out on special moments like an opportunity to connect with her crush (Nitesh) when he checks her out. When she gulps down the chilled and crisp Coca-Cola, her energy gets instantly uplifted from the great refreshing taste of Coke. She then speeds off to Nitesh, who is now drowsing off, and playfully taps the chilled Coke bottle on his cheeks perking him up as well.

Commenting on the campaign, Mr. Ambuj Singh, Country Director of Coca-Cola Nepal said,“Through this new campaign, Coca-Cola encourages consumers to have a Coke and uplift their afternoon. We wish consumers to be at their personal best all throughout the day and not miss out any moment because of midday slump.”

Mr. Pradip Pandey, Managing Director, Bottlers Nepal Ltd. said, “Our daily routine goes into moments of lethargy through the day and maintaining that energy level can be a task in itself. The new campaign is all about breaking that mid-day slump by having a Coca-Cola, to get refreshed and get going. It works for me and I would urge our consumers to try it too.”

The Coca-Cola Company in Nepal has many surprises planned for its protagonists throughout the new campaign. To stay updated on the campaign, you can like and follow the official Coca-Cola Nepal Facebook and Instagram pages @cocacolanepal.

 

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As aids rise from all across the globe to combat the spread and impact of global pandemic COVID-19 (Coronavirus), Coca-Cola in Nepal has pledged initial support of NPR 8 Crore towards providing support to frontline health staff, emergency workers, waste workers and those impacted the most during these uncertain times. The relief programs initiated by Coca-Cola aims at benefitting and positively impacting over 1 lakh livelihoods across the country during this unprecedented time.

Coca-Cola in Nepal has adopted proactive steps to support the communities by providing immediate relief through enhancement of health infrastructure, essential medical equipment and Personal Protective Equipment (PPE) for frontline health workers and emergency workers who are working tirelessly to keep the country safe. In addition, the Company is extending support with beverages to emergency workers and food relief packages to the impacted communities dependent on daily wages. The initiations are carried out in joint efforts with partners, NGOs, and Communities. 

Coca-Cola in Nepal has partnered with Nepal Red Cross Society and its recycling partner Creation to help communities fight against COVID-19 pandemic and support in curtailing its further spread. The Company, along with its bottling partner, Bottlers Nepal Limited (BNL) remains committed to ensuring the safety and wellbeing of its employees, consumers and communities during this Global crisis.

Sundeep Bajoria, Vice President Operations said, "The global COVID-19 pandemic is an extremely challenging time for all of humanity. We express our heartfelt gratitude to all heroic frontline workers who are keeping us steady during this turbulent time. Our approach to navigating the pandemic is grounded in our company’s purpose, which ensures that we continuously strive to make a difference for people in the communities we serve around the world. In Nepal, we along with our partners, are working towards this humble initiative to ensure health, safety and betterment of the livelihoods of our communities.” 

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This summer, Coca-Cola, one of the most preferred beverage brands in Nepal has launched a value-driven promotional campaign for its consumers with the tagline “Ghar Ma Special Khana Ko Sano Treat”.

To make-at-home meal moments special and memorable for the consumers, Coca-Cola in Nepal is offering a free 250 ml pack on purchase of 2.25-liter pack sizes of Coca-Cola, Sprite, and Fanta.

The promotional offer is part of the Coke and Meals campaign which was launched at the beginning of the year, reinforcing the message that when paired with Coke, even an ordinary meal can turn into a celebration.

Coca-Cola always connects with the consumers through unique campaigns, providing them with exciting experiences and offers.

With this offer, Coca-Cola aims to celebrate the togetherness and joy of shared food moments with Coke, Fanta, and Sprite.

This offer is valid for a limited period. Purchase of stock without this offer is also available.

Consumers are advised to check the promotional packs for more details, terms & conditions.

About Coca-Cola in Nepal

Coca-Cola in Nepal refreshes consumers across the country through its core product offerings of Coca-Cola, Sprite, Fanta and Kinley, and impacts thousands as a System.

The Company works with WWF Nepal, WaterAid Nepal, and Smartpaani on innovative integrated water management solutions for water conservation, water replenishment and to improve the livelihoods of communities.

As part of The Coca-Cola Company’s commitment towards a ‘World Without Waste’, Coca-Cola Nepal has been working with

Himalayan Climate Initiative and GIZ for a PET Recollection Social enterprise that encourages recycling of

PET waste in Kathmandu and recently partnered with Creasion to establish a responsible PET recovery and recycling hub in Chitwan.

Through the STAR Retailer training program, Coca-Cola Nepal is also empowering women retailers, in line with The Coca-Cola Company's global 5BY20 initiative.

Coca-Cola Nepal continually engages in locally relevant initiations to bring about a positive difference to the lives of communities across the country.

 

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