Hyundai Motor Group today introduced ‘HTWO’, a new brand to represent the group’s world-leading hydrogen fuel cell system. Building upon Hyundai’s 20-plus years of experience in hydrogen fuel cell technology, the brand will present hydrogen as positive energy for humanity.

HTWO stands for ‘H2’, the hydrogen molecule, whilst also representing ‘Hydrogen’ and ‘Humanity’, the two main pillars of Hyundai’s fuel cell business. The launch of the new fuel cell system brand will help facilitate Hyundai’s global fuel cell business and grow the hydrogen ecosystem.

With HTWO, Hyundai Motor Group is stepping up efforts for the development of a next-generation hydrogen fuel cell system that can be applied to various forms of mobility such as UAM, automobiles, vessels, and trains. Not only will the next-generation fuel cell system be available for many different mobility products and services, but it will also deliver enhanced performance and durability at an affordable price in a lighter architecture with enhanced energy density. With its next-generation fuel cell system, the group aims to offer a highly efficient and diversified lineup of hydrogen-powered vehicles.

Through strategic partnerships with hydrogen, energy, and logistics companies around the world, Hyundai Motor Group has expanded its fuel cell system business, accelerating the development of a hydrogen society and laying the foundation for the company’s HTWO brand, with an initial focus on major hub regions – Korea, the United States, Europe, and China.

Since marketing the world’s first mass-produced fuel cell electric vehicle ix35 in 2013, the group has been expanding its vehicle offerings powered by its fuel cell system such as Hyundai NEXO SUV, XCIENT Fuel Cell heavy-duty truck, and a fuel cell electric bus, as zero-emission mobility solutions.

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Former racing catamaran turned ship of the future, Energy Observer has made waves as it has been navigating its six-year odyssey around the world as the first energy-autonomous hydrogen vessel. Today, Toyota, an official partner of Energy Observer and an avid supporter of their project from the start, announces that it has developed a fuel cell system for maritime applications, with its first delivery destined for Energy Observer.

Embarking in June 2017 from Saint-Malo Port in France, Energy Observer is an electrically propelled vessel of the future that is operated using a mix of renewable energies and an on-board system that produces carbon-free hydrogen from seawater. The operators of the vessel are on a mission to go and meet people in 50 countries and 101 ports during their voyage who are designing the future, with an aim to prove that a cleaner world is not only possible but that the innovations can open some doors to a new economic expansion. Their activities also demonstrate and share potential solutions to champion an ecological and energy transition, as well as support tomorrow's energy networks as they encourage providers to make the networks more efficient and applicable on a large scale.

Previously, Toyota's fuel cell system, which was first introduced in the Toyota Mirai, the world's first mass-produced hydrogen fuel cell electric vehicle, proved its value as a propulsion system for automobiles. However, the company has more recently been exploring the use of its fuel cell system in other applications such as buses and trucks.

Toyota, a company aiming to develop a hydrogen society based on its challenge to "Establish a future society in Harmony with Nature" as stated in its Environmental Challenge 2050, was able to align with Energy Observer's mission and activities. From that common ground, the two have worked closely together on how a hydrogen fuel cell system could be adapted to maritime applications, which eventually led to the introduction of Toyota's maritime fuel cell technology and system.

The maritime-specific fuel cell system was developed by Toyota Technical Center Europe in a mere seven months. It required a re-design of the system, followed by the build and installation of the compact fuel cell module. This was accomplished using components first introduced in the Toyota Mirai which were fitted into a more compact module suitable for marine applications. The project successfully demonstrates the adaptability of the Toyota fuel cell technology to a variety of applications, including those outsides of land-based vehicles.

The Toyota Fuel Cell System has proven its benefits already for many years in the Mirai, but more recently also in other applications such as buses and trucks. Using it for maritime transportation is again another step closer to the development of the hydrogen society. Toyota believes that hydrogen is the catalyst for energy decarbonization and the technology acceptance can accelerate with the Toyota Fuel Cell System modular solution, which can be considered for a multitude of applications.

To ensure compatibility, the Toyota fuel cell module was tested with Energy Observer while the boat was at the dock at the end of last year. Currently, the system is undergoing its final full power testing is at sea prior to the Energy Observer officially setting sail from Saint-Malo Port, scheduled in February, as they embark for their 2020 Tour. Energy Observer is set to benefit from the Toyota maritime fuel cell system capable of delivering more power, efficiency, and reliability as its tour route includes crossing both the Atlantic and Pacific Oceans.

Toyota showcased compact hatchback Yaris based Sub Four Meter SUV at the Geneva Motor Show 2020.

Toyota Motor Corporation (Toyota) announced the release of the Yaris Cross, a new-model compact SUV. The development of the new-generation Yaris Cross aims to pursue new value as a compact SUV that not only offers convenience but also carries on the nimble driving, advanced security and safety technology, and superior fuel economy features of the Yaris series. The new Toyota Yaris Cross was a goal to develop a vehicle that can help redefine what an urban-type compact SUV.

At the front, the Yaris Cross SUV gets a three-dimensional structure with the central front, lower front and fender. The side is dominated by the horizontal line of the upper body from the front to the taillights. The unique character line, which flows from the rear door to the front of the cabin, emphasises the spaciousness of the cabin. At the rear, the SUV gets a square-shaped central portion and large back door opening. The fender, with a generous overhang, also expresses powerful robustness, in the same way as the front.

On the inside, the Yaris Cross SUV cabin space has a sophisticated and comfortable feel. The SUV gets a TFT colour LCD multi-information display. All models come equipped with Display Audio (DA) and DCM as standard features. Smartphone applications and other functions can be linked with SmartDeviceLink and Apple CarPlay/Android Auto.

Yaris Cross SUV comes with a 4WD system with options to select multiple terrain modes, first for a Toyota compact SUV. The hybrid model is the first Toyota compact SUV to have an E-Four (electric four-wheel-drive) system.

Yaris Cross equipped with a new-generation hybrid electric vehicle system which uses a 1.5-litre inline three-cylinder Dynamic Force Engine based on the TNGA philosophy. The combustion engine has a thermal efficiency of up to 40 per cent and can power the vehicle alone in front-wheel-drive mode. 

Besides the regular safety features, Toyota has introduced a new one called the S-VSC with lateral wind control. The system deploys when strong lateral winds are detected when driving on the highway. This function keeps the vehicle from crossing over the lane to support safe driving.

By adopting the all-new hybrid system and the TNGA platform (GA-B) for compact cars, the "Yaris Cross" offers a higher dimension of basic and environmental performance. Also, the vehicle achieves an easy-to-handle body size while providing SUV-like interior comfort and luggage room.

The exterior design, though simple, expresses the robustness of an SUV. The interior design is also shaped to give it a feeling of higher quality and comfort. The price of the new generation Yaris Cross starts at 1,798,000 Japanese yen. The top-end hybrid electric four-wheel-drive model is priced at 2,815,000 Japanese yen.

 

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Hyundai was named 2021 Best SUV Brand by U.S. News & World Report today. Hyundai has a full lineup of award-winning SUVs including the Hyundai Palisade, Santa Fe, Kona, Kona EV, subcompact Venue, NEXO, and all-new 2022 Tucson for a variety of customer preferences. Hyundai recently announced plans for 12 new and significantly enhanced SUVs through 2021.

 

The Best Vehicle Brands methodology used the combined overall scores from the U.S. News Best Cars rankings across all models in each of the award classes.

The overall ranking scores are based on the U.S. News & World Report’s analysis of published, credible reviews from the automotive press, as well as safety and reliability data. Many of these reviews evaluated the interior, exterior, value, performance, and tech features of each vehicle.

“With a fresh and new lineup of SUVs in all sizes, Hyundai wins the Best SUV Brand award for the first time,” said Jamie Page Deaton, executive editor, U.S. News & World Report. “The Hyundai SUV lineup ranges from the large and luxurious Hyundai Palisade to the midsize Santa Fe, compact Tucson, and subcompact Venue. With so many updated models, Hyundai SUVs win points for offering buyers the latest in driver assistance and infotainment technology at an affordable price.”

“As Hyundai continues to recognize the needs of our current and future customers, we are elated to receive such a prestigious accolade by U.S. News & World Report for the 2021 Best SUV Brand during one of the most competitive SUV retail markets yet,” said Olabisi Boyle, vice president, product planning and mobility strategy, Hyundai Motor North America. “We know that shoppers have different needs, so at Hyundai, we’ve developed an all-encompassing SUV lineup that exceeds those needs.”

U.S. News Best Cars had more than 73 million visitors over the past year, with the majority actively shopping for a car. Hyundai Motor Company continues to grow its global brand value and stature among automakers, according to Interbrand’s Best Global Brands 2020. The survey shows Hyundai Motor’s global brand value up 1 percent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall despite recessionary market conditions caused by the COVID-19 pandemic.

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