Peugeot has launched a new logo and brand identity in only the 11th update to its iconic lion emblem since 1850.

Peugeot Reveals a New Brand Identity by the Peugeot Design Lab and featuring a roaring lion’s head inside a coat of arms, the new design is part of Peugeot’s latest brand identity developed around the concept of ‘time’ and living in the moment. Moreover, the new visual language reflects Peugeot’s bold electrification strategy and its desire to enhance the ownership experience through pioneering new technologies, says the French carmaker.

The new Peugeot logo features an all-new take on the iconic Peugeot lion, with a roaring lion’s head inside a new Peugeot coat of arms. The emblem has been created to acknowledge Peugeot’s evolution as a brand, its model line-up, and its continuing transition to electrification, having committed to offering an electrified variant across its entire model line-up by 2025.

The new-look will be accompanied by an international campaign and new-look website, as well as a new lifestyle collection of clothing and accessories later this year. The new logo also showcases Peugeot as a timeless brand, celebrating its more than 210-year history, while also looking to the future, towards new technologies and innovations provided by the new Stellantis partnership.

The logo has been designed to last and will feature proudly across all new models, starting with the all-new Peugeot 308, which will make its world premiere later this year.

The new brand identity celebrates the concept of ‘time’ and living in the moment and Peugeot is looking to help people make the most of every day, through new technologies and innovations. It is working to streamline the customer journey, from purchasing their new car to every aspect of driving and owning a vehicle.

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Peugeot is continuing its rollout of new models with the completely redesigned 2008. Peugeot's new design language is turned up a notch with the new 2008.

It's got a really distinctive, expressive face, with a large grille and big headlights. The front bumper is covered in creases and slashes, and the surfacing of the sides is made up of really interesting angular lines on the flanks. In contrast, the rear is pretty simple, with high-up taillights that appear merged with the rear glass. And, of course, the roof has a "floating" design and can be had with a two-tone finish. 

Ultra-technological, it adopts the new generation of immersive PEUGEOT i-Cockpit® 3D, with equipment and driving aids designed by the best know-how PEUGEOT has to offer. The interior looks straight out of a spaceship from a sci-fi movie. There's an incredible variety of materials, with faux carbon fiber, gloss-black plastic, soft-touch accents, microsuede, and more covering different parts of the dashboard, door panels, and center console.

The tiered dashboard is topped by a large central screen and a digital gauge cluster with a 3D effect, and the futuristic look is further set off by the two-spoke steering wheel and weird electronic shifter. There's a holographic head-up display, a wide range of passive- and active-safety features, and programmable ambient mood lighting, among many other tech features.

Based on the new and efficient modular Platform, the new SUV is a multi-energy vehicle. it offers the freedom to choose between 3 types of efficient engines: electric, petrol and diesel.

Electric Option

The new electric Peugeot is visually the same as its internal-combustion-powered sibling, with the same interior space. A single electric motor generating 136 horsepower (101 kilowatts) and 192 pound-feet (260 NM) of instant torque. It's driven by a rather modest 50 kWh battery, which Peugeot says is good for a range of approximately 312 kilometers. Recharge times vary depending on the power source, but a 100kW terminal can recharge the e-2008 to 80 per cent capacity in 30 minutes. 

Petrol and Diesel Options

The petrol engines are structures the 3 cylinder-engine, a 1.2L Euro 6 standard whereas Diesel offer is with the 4-cylinder engine with a 1.5L engine euro 6 standard.

The 1.2-liter PureTech three-cylinder gas engine can be had with either 100, 130, or 155 hp. On the diesel side, a 1.5-Liter four-cylinder BlueHDI is available in 100- or 130-hp trim. The combustion engines meet the latest Euro 6 standards. In the line with the latest Euro 6 standards, engines equipped with Stop and Start and particle filter.

It has a driving modes selector depending on the version: Eco, Normal and Sport.

Peugeot 2008 is available in 4 levels of finish: Active, Allure, GT Line and GT, all available in 100% electric or thermal.

Pricing for the new 2008 as well as the e-2008 will be revealed very soon.

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The 11th edition of the Women's World Car of the Year, this unique jury, made up exclusively of women journalists from the automotive sector, gave its verdict for each of the 9 existing categories.

The PEUGEOT 208 won the title in the category of the best city car. 

At the end of the second round, the PEUGEOT 208 emerged as the winner in the best city car category against the Toyota Yaris and the Honda Jazz.

At the end of January 2021, 265,000 PEUGEOT 208s had been sold worldwide since its launch. 

The PEUGEOT 2008 wins the title in the best urban SUV category. Elected Car of the Year 2020 and has already won 24 awards, the PEUGEOT 208 emerges at the heart of the B segment by contributing to the success of the PEUGEOT range.

Its sporty look and meticulous design give it a high-end character that fits perfectly with the PEUGEOT brand's move upmarket.

Similarly, at the end of the second round, the PEUGEOT 2008 is voted the winner in the best urban SUV category against the Renault Captur and the kia Sonet.

As a symbol of status and identity, the PEUGEOT 2008 is completely in line with the style of the PEUGEOT range while emphasising its own personality. The car sits well on its wheels and displays a powerful and distinctive style.

By the end of January 2021, 203,000 units of the PEUGEOT 2008 had been sold worldwide since its launch.

The PEUGEOT 208 and 2008 are also playing their part in the era of the energy transition as they come in both petrol (petrol and diesel) and electric versions.

These 2 vehicles were chosen according to the following criteria: safety, comfort, technologies and connectivity, quality/price ratio, environmental impact, and design.

Created in 2009, the jury of the Women's World Car of the Year is made up of 50 women, journalists from the automotive sector who come from 38 different countries and 5 continents.

Firstly, these journalists chose the 3 best cars in each category.

The PEUGEOT 208 and 2008 are therefore in the race for the final election of the Women's World Car of the Year, the results of which will be announced on 8 March 2021 on International Women's Day.

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