Hyundai Motor Wins Four 2020 GOOD DESIGN Awards
"Hyundai Motor Company announced its win of four accolades at this year’s GOOD DESIGN Awards."
Hyundai Motor Company announced its win of four accolades at this year’s GOOD DESIGN Awards. Hyundai’s two most progressive EV concepts, 45 and Prophecy, together with the all-new 2021 Hyundai Elantra and the Hyundai Hi-Charger, an ultra-fast EV charging infrastructure, were recognized in the Awards’ Transportation category.
The 45 EV concept, first introduced at the International Motor Show 2019 in Frankfurt, is a futuristic homage to Hyundai’s iconic Pony Coupe Concept. The styling of 45 is defined by its monocoque-style form, aerodynamics, light-weight design inspired by aircraft, and diamond-shaped silhouette.
Earlier this year, the 45 shone under the spotlight at other world-renowned design competitions, including the 2020 International Design Excellence Awards, 2020 Red Dot Awards, and the iF Design Award 2020. Such accolades raise expectations of the upcoming release of IONIQ 5, Hyundai’s first dedicated EV in the new IONIQ lineup brand launching next year.
The Prophecy, unveiled last March, is Hyundai’s visionary concept that signifies a direction of future EV styling based on the Sensuous Sportiness design identity. It expands on the era-defining example set by the 45 EV concept that stripped away complexity in favor of clean lines and minimalistic structures. Prophecy won ‘Best of the Best’ in the 2020 Red Dot Awards’ Design Concept group, and the concept was also named a finalist for the 2020 International Design Excellence Awards.
Another big win went to the all-new 2021 Elantra, which made its debut earlier this year. The seventh-generation Elantra offers a futuristic and innovative look and feels, thanks to its Parametric Dynamics design elements. The vehicle’s exterior design is adorned with unique style features including a parametric-jewel-pattern grille and an H-tail Lamp that creates a Hyundai “flying H” logo-like shape. The interior further complements the Elantra’s overall appeal with a 10-inch information-display cluster and infotainment system.
Celebrating its 70th anniversary, the GOOD DESIGN Awards program is one of the oldest design competitions in the world. Every year, the program selects a list of products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.
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