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LG to launch Company's First QNED Mini LED TV

19th April 2022
"With Up to Nearly 30K Tiny LEDs, Outstanding Peak Brightness and Ultra-High Contrast, LG's Latest Innovation Raises the Ante in LCD TVs"

LG's newest TVs represent a giant leap forward in LCD TV picture quality. With quantum dot and NanoCell technologies and Mini LEDs as the light source, brightness and contrast are far superior to that of conventional LCD televisions. The 2021 lineup includes 10 new 4K and 8K models covering a wide range of large screen sizes of up to 86 inches.

LG might be the company that’s almost synonymous with OLED TVs, but it has announced what to expect from its LCD-based sets in 2021. Like other manufacturers including TCL have already done (and Samsung is expected to soon join in on), LG is adopting Mini LED technology for its premium LCD 8K and 4K TVs coming next year.

Mini LED changes up the strategy a bit by using much smaller LEDs (but way more of them) for greater contrast than TVs that might top out at a couple of hundred dimming zones.

In LG’s case, the company says its new backlight “comprises up to almost 30,000 tiny LEDs that produce incredible peak brightness and a contrast ratio of 1,000,000:1 when paired with up to 2,500 dimming zones and advanced local dimming zones.” The end result is better contrast, more dynamic HDR, and improved color accuracy over the company’s prior LCD sets. Like all of LG’s 2020 flagships, refresh rates of up to 120Hz are supported.

LG has branded these upper-end LCD TVs as “QNED,” with the Q referring to quantum dot color and the N presumably standing for LG’s “NanoCell” branding. It comes off a little awkward — especially since TV shoppers will have to contend with a mix of OLED, QLED, and QNED TVs when at their local Best Buy.

The closest comparison for LG’s QNED TVs would be something like TCL’s 8 Series, which contains 25,000 LEDs in around 1,000 control zones. TCL’s 6 Series also uses Mini LED, though the total number is much lower than the pricey 8 Series

But as the leading OLED TV brand, LG is being careful to underline that OLED is still where the absolute best picture can be had — even with all these improvements on the LCD side. 2020 saw Vizio enter the OLED TV field and try to undercut LG on price, but LG isn’t about to easily give up its position at the top.

Don’t make the mistake of mixing up Mini LED with MicroLED. Think of Mini LED as another evolution of LCD TVs, whereas MicroLED is a more radical upgrade that removes the backlight from the equation altogether (just like OLED) and combines millions of self-emissive LEDs that only light up when they’re needed. MicroLED TVs are still outrageously expensive, and while we won’t know to price for LG’s QNED TVs for a few more months, it should be much less eye-popping.

"Our new QNED Mini LED series is a premium home entertainment option that expands and improves the LCD TV space and gives consumers another terrific viewing choice," said Nam Ho-jun, senior vice president of R&D at LG's Home Entertainment Company. "These TVs deliver an experience that set them apart from other LCD TVs and speaks to our commitment to innovation and pushing the standard forward."

Source: Theverge

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Compiled by : Kusum Parajuli Kusum Parajuli

South Korea-based LG Electronics and automotive supplier Magna International to launch a joint venture that will make key components for electric cars

24th December 2020
"The joint venture valued at $1 billion, will manufacture e-motors, inverters, and onboard chargers"

According to LG Electronics, LG Magna e-Powertrain valued at $1 billion, is a joint venture between South Korea-based LG Electronics Inc and automotive supplier Magna International Inc that will manufacture e-motors, inverters, and onboard chargers.

The deal expands a wave of union among suppliers striving to capture a growing market for electric vehicles, e-axle systems, which combine electric motors, power controls, and driving gears in one unit.

Magna’s incoming CEO, Swamy Kotagiri in an interview with Reuters said, "With combined synergies of both companies together I think we’ll be able to address not only our existing customers but all the major audiences and preferably the new entrances looking for electric platforms.”

LG says LG will own 51% of the new company and Magna will own 49%.

Source: Reuters

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Compiled by : Kusum Parajuli Kusum Parajuli