Twitter CEO Jack Dorsey is silent after the Twitter handles of the world's most powerful celebrities were hacked on Wednesday. Hackers have hacked into the Twitter accounts of bigwigs such as Elon Musk, Barack Obama and Joey Widen and openly exposed cryptocurrency scams. Similar tweets have been leaked from the Twitter accounts of big companies like Apple and Uber.
When Twitter gained control of the affected account, it did not take long for it to snatch it back from the attacker. The company then took a big step to control the situation. He disabled a large part of his service. Dorsey's response came four hours after the attack began. He was the one who delayed the information to be spread at the speed of light.
"Twitter's hostile days," Dorsey wrote on Twitter, "are terrified of what happened." The worst event in any company's history is a sign of bad times. But Dorsey, who has made a name for himself in Silicon Valley, has reacted weakly in challenging moments. Twitter's role now raises questions about her role in shaping public debate and Dorsey's ability to handle the company.
The United States is on the verge of a presidential election. At this time, everyone is focused on the security and integration of social media. Dorsey has already caused a stir on Twitter by labelling President Donald Trump's tweet as misleading. After that move, Jack Dorsey's stance is different from that of Mark Zuckerberg. Dorsey seems to have been deified by the Progressives and demonized by the Conservatives.
Even on Twitter, Dorsey is facing a series of internal struggles. Activist fund Elliott Management, which had a large stake in Twitter last year, asked Dorsey to focus on Twitter or resign. Twitter asked Dorsey to resign as CEO of Twitter or Square Company. Elliott himself left the company last March to get rid of Dorsey. But due to time bidding, Elliott's presence is still on the company's board.
Elliott Management declined to comment on the hack. Even Twitter has refused to respond to Dorsey's leadership and has decided not to send him to any interviews. Twitter has said that the hacker may have hacked from the employees who have access to the internal tools of the company. About 130 accounts were targeted. The FBI is investigating.
But the hacked incident could put pressure on Dorsey to pay attention to Twitter. His role has always been weak, says David Yofi, a professor of business administration at Harvard University. It is considered very sensitive to play the role of CEO in two organizations. This incident, which took place due to his distraction, has caused a great deal of damage to his reputation.
Dorsey had previously defended his dual role on Twitter and Square, saying his schedule was flexible to focus on important work. Although Dorsey has enough support on the board, Wednesday's incident will at least force the company's directors to make changes.
But the good news for Dorsey is that CEOs of Facebook, Apple, Google and Amazon have been called to Antitrust's judicial subcommittee for clarification. But Twitter, which has not yet received criticism from Antitrust, should not be present at the subcommittee.
He can therefore avoid questions of integrity, political bias and platform security. He has already attended some such hearings two years ago. For Wednesday's incident, he would not have to attend any such hearing or explanation.
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Compiled by :
Debashish S Neupane