‘Coke and Meals’ Celebrate Togetherness and Joy of Sharing a Meal with Loved Ones

19th January 2021

"Coca Cola with New Campagin ‘Coke and Meals’"

COVID-19 has changed our lives in ways we could never have expected, but it also presents an opportunity for us to step back and rediscover the world around us. Simple activities have taken new meaning, like sharing a meal with friends and family. This experience translates into the latest 'Coke and Meals' campaign by Coca-Cola in Nepal that celebrates the togetherness and enjoyment of shared food moments.

The campaign, titled "Khana Je Hola, Swad Badhauna Coca-Cola," re-establishes the message that even an ordinary meal can become delicious when mixed with coke.

Mr. Ambuj Singh, Country Director, Coca-Cola in Nepal said, “This campaign is about sharing meals and special moments at home, and also brings to light the comfort and authenticity of Coke’s connection to food. We see this campaign as a big, unifying sentiment that’s right for both the moment and the brand. Coke and meals are a perfect pairing and we want to encourage our consumers to create their very own Coke-and-meal rituals.”

Coke and Meals is a continuation of the earlier campaign for Coke and Momo and further stresses the validity of the relationship of Coke with food. The campaign stars famous actresses Samragyee RL Shah ,Alisha Rai, Kengal Shrestha, Jay Author and Aizen, showing how Coke can bring to life the concept of a quality mealtime.

Mr. Pradip Pandey, Managing Director, Bottlers Nepal Ltd. said, “Coke and Meals campaign has been successful globally and we are happy to roll it out in Nepal as we establish Coca-Cola as the perfect beverage partner to any food. In the sixth year of the campaign, we are happy to extend the message to “Khana Je Hola, Swad Badhauna Coca-Cola”. The message perfectly reflects the ideal meal ritual and meal time bonding.”

In Nepal, the Coca-Cola Company has many surprises planned during the campaign for its customers.

You can like and follow the official Coca-Cola Nepal Facebook and Instagram accounts @cocacolanepal to stay updated about the exciting Coke and Meals campaign.

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Compiled by :

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Coca-Cola supports Waste Management at Chitwan National Park, Nepal

19th February 2020

"Coca-Cola in Nepal handed over PETbottle Collection Bins to Chitwan National Park."

Giving continuation to the initiative of keeping Chitwan National park as the Country’s first plastic-free protected area, Bottlers Nepal (Terai) Limited(authorized Bottler of The Coca-Cola Company) extended support with 25 large PET bottle collection bins to the Chitwan National Park authority, in close coordination with WWF Nepal. The initiative was started in January 2019 led by the Ministry of Forests and Environment, implemented by Chitwan National Park with the support of Nepal Army, WWF Nepal, Himalayan Climate Initiative, Coca-Cola in Nepal, National Trust for Nature Conservation, local buffer zone communities and tourism entrepreneurs.

PET bottles from several locations of the National Park are regularly collected through Coca-Cola Nepal’s Sustainability initiation, ‘Recycler Saathi’, which works specifically towards ethical and legal recycling of used PET bottles. The initiative is led by Coca-Cola Nepal’s Sustainability partner Creasion and aims at supporting the waste management
practice in Nepal.

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The Coca-Cola Company through its World Without Waste vision has pledged to collect and recycle the equivalent of 100 percent of its packaging worldwide by 2030 and as part of the commitment in the Country, Coca Cola in Nepal has partnered with Himalayan Climate Initiative and Creasion to set up 2 PET bottle collection facilities for recycling, in Kathmandu & Bharatpur respectively.

Coca-Cola in Nepal supports Waste Management at Chitwan National Park

Mr. Narayan Rupakheti, Chief Warden of Chitwan National Park said, “Chitwan National Park is the pride of the country,a World Heritage Site with a diverse number of wild animals and birds. This joint effort will help the Wild Life and Nature Conservation. Our aim is to lead by example in keeping the natural habitat of the Country pristine.”

Mr. Pradip Pandey, Managing Director of Bottlers Nepal Limited and CEO of Bottlers Nepal (Terai) Limited shared, “We believe that taking better care of the environment through responsible practices is business as usual for us. Bottlers Nepal (Terai) Limited is proud to be a part of the initiative and would like to thank the Government of Nepal and our partners for the ongoing collaboration. We strongly believe that working together is a better way of solving problems and hope to continue being a part of impactful programs that stimulates the circular economy approach and contributes towards a clean Nation.”

"Complementing global initiatives to beat waste pollution, Nepal declared Chitwan National Park a plastic-free zone in 2019. Efforts should now be directed towards scaling up these initiatives to other national parks. Waste management; particularly the issue of dumping in rivers upstream of national parks, warrants urgent action from concerned authorities” said Dr. Ghana S. Gurung, Country Representative WWF Nepal"

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Beat the Midday Slump With Coca-Cola and Never Miss a Thing! - Coca-Cola Nepal

2nd March 2020

"Diusai Jhap Jhap, Coke le Up"

Coca-Cola in Nepal has launched a new campaign which aims to inspire teens and young adults to beat the midday slump and turn up your day with refreshing Coke so that you never miss out special moments and opportunities. The new campaign comes with the tag line “Diusai Jhap Jhap, Coke le Up” which means that when you get sleepy during midday, Coke gives you a boost of upliftment in your mood and energy.

As a part of the campaign, Coca-Cola in Nepal has unveiled a new TVC which features actress Swastima Khadka and singer Nitesh Jung Kunwar. The TVC begins with Swastimaordering a bottle of Coca-Cola while she is feeling sleepy due to the midday slump. While she is dozing off, she misses out on special moments like an opportunity to connect with her crush (Nitesh) when he checks her out. When she gulps down the chilled and crisp Coca-Cola, her energy gets instantly uplifted from the great refreshing taste of Coke. She then speeds off to Nitesh, who is now drowsing off, and playfully taps the chilled Coke bottle on his cheeks perking him up as well.

Commenting on the campaign, Mr. Ambuj Singh, Country Director of Coca-Cola Nepal said,“Through this new campaign, Coca-Cola encourages consumers to have a Coke and uplift their afternoon. We wish consumers to be at their personal best all throughout the day and not miss out any moment because of midday slump.”

Mr. Pradip Pandey, Managing Director, Bottlers Nepal Ltd. said, “Our daily routine goes into moments of lethargy through the day and maintaining that energy level can be a task in itself. The new campaign is all about breaking that mid-day slump by having a Coca-Cola, to get refreshed and get going. It works for me and I would urge our consumers to try it too.”

The Coca-Cola Company in Nepal has many surprises planned for its protagonists throughout the new campaign. To stay updated on the campaign, you can like and follow the official Coca-Cola Nepal Facebook and Instagram pages @cocacolanepal.

Coca Cola and the story behind how the modern Santa Claus came into being

21st December 2020

"What many do not know is that the modern-day Santa Claus is a very recent invention by one of the largest conglomerates in the world."

During the month of December, a white-bearded man dressed in a red coat with a white fur collar and cuffs carrying a bag over his shoulders has been quite a common sight to see in Nepal, especially since the past decade. They seem to be almost everywhere this time of the year, from the malls, the superstores, and the roads of New Road. It’s always good to see these men jolly in the red and white costumes, singing songs, waving their hands to pedestrians, and wishing a wonderful Christmas to everyone they see.

Prior to 1931, Santa Claus had a very different look to what we know and love now. Back then, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. A Civil War cartoonist Thomas Nast drew Santa Claus Harper's Weekly in 1862 as a small elf-like figure who supported the union. Nast, later on, continued to draw Santa for 30 years, changing the color of his coat from tan to the red he’s known for today.

coca-cola and santa

89 years ago, thanks to one man's imagination and artistic touch, the contemporary vision of Santa Claus as a jolly-looking gentleman with a white beard was born. Created by Swedish-American artist Haddon Sundblom for a long-running series of holiday advertisements for Coca-Cola, today's cherished version of Santa Claus is at once recognizable around the world as an emblem of the holiday season.

The Coca-Cola version of Santa was first introduced in 1931, created by a Swedish-American artist Haddon Sundblom, appearing in a series of print ads in - The Saturday Evening Post, Ladies Home Journal, National Geographic, and other U.S. publications. The captivating images struck a chord with the public, which almost instantly adopted the lovable personification as an enduring symbol of Christmas. Over the next few decades, the artist's depictions of Saint Nicholas evolved into the picture-perfect look of "Father Christmas" - the man in the red and white suit with the big brass belt buckle.

From 1931 to 1964, Coca-Cola advertising showed Santa delivering toys (and playing with them!), pausing to read a letter and enjoy a Coke, visiting with the children who stayed up to greet him, and raiding the refrigerators at a number of homes.
Another fun fact is that the Coca-Cola Santa was based on a salesman. Sundblom initially modeled Santa's smiling face after the cheerful, somewhat wrinkled features of a friendly retired salesman Lou Prentiss. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. Finally, he began relying on photographs to create the image of St. Nick.

The Coca-Cola Santa image was so loved by people that they started paying very close attention to details of him and when anything changed, they sent letters to The Coca-Cola Company. Once when Santa’s belt was backward and the other when Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. Claus.

Santa Claus got a new friend in 1942 named “Sprite Boy," a character who appeared with Santa Claus in Coca-Cola advertising throughout the 1940s and 1950s. Sprite Boy, who was also created by Sundblom, got his name due to the fact that he was a sprite or an elf. (It wasn’t until the 1960s that Coca-Cola introduced the popular beverage Sprite.)

Sundblom created his final version of Santa Claus in 1964, but for several decades to follow, Coca-Cola advertising featured images of Santa based on Sundblom’s original works. These paintings are some of the most prized pieces in the art collection in the company’s archives department and have been on exhibit around the world, infamous locales including the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo, and the NK Department Store in Stockholm. Many of the original paintings can be seen on display at World of Coca-Cola in Atlanta, Ga.

In 2001, the artwork from Sundblom's 1963 painting was the basis for an animated TV commercial starring the Coca-Cola Santa. The ad was created by Academy Award-winning animator Alexandre Petrov.Coca-Cola definitely did not create the legend of Santa Claus. But Coca-Cola advertising did play a big role in shaping the jolly character that we know of today.