Viber has made an exciting announcement about its lens users
"Viber has made an exciting announcement and finding of its lens users"
When Viber looks at the use of AR lenses, women are more likely than men to wear filters on their faces. The trend of red hair has also been found to spread in the popularity of AR lenses.
Rakuten Viber after succeeding in being the world's leader in voice-based communications, private and secure messaging, Viber has launched research into its use after months of launching lenses in partnership with Snap.
Since the first launch, more than 7 million users have used these lenses for mediums such as photo, video, or GIF. Similarly, more than 5.6 million users have made more than 51.8 million captures in the app.
According to statistics, the most popular lens is the "Cartoon Face" lens, which enlarges the image with its large, googly eyes and long tongue. Viber's second most popular lens after "Cartoon Face" is "Red Hair" - which gives users red, long hair. In third place is the "Halloween" lens, which replaces the user's face with a scary mask.
The "Tiger Lens", created in partnership with the World Wildlife Fund, was equally popular, and because of the endangered animal lenses, people in 'some area' received a grant from the World Wildlife Fund for animal protection.
The study also found that people of all ages are more likely to have fun using AR lenses for messaging. When Viber divided it into 3 groups, it found that people in the age group of 30 used lenses the most. 235 people in this age group have been found to use lenses.
Similarly, the second most used group is in the age group of 40. 185 people in this age group are found to have used lenses while only 135 people under the age of 17 are represented.
"Viber has stepped in to revitalize digital communication during difficult times when people could rarely see each other because of Pandemic," said Anna Znamenskaya, Viber's Chief Growth Officer. "People are looking for fun ways to stay in touch with each other, whether it's using the lens to call someone who looks like a tiger or show support for their favorite brands," she said.
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Delika Dangal
