Coca-Cola launches new Television Commercial, “Ghar Ma Sath Coke Sanga Khas”
"The new campaign highlights the silver linings of the ongoing pandemic providing people with an opportunity to cherish moments at home which is made even more special with Food and Coca-Cola."
The TVC is part of Coca-Cola’s global campaign “Together Taste Better” and an extension of “Coke and Meals” localized in Nepal to reflect the culture, food, and people of the country. Through the campaign, Coca-Cola aims to inspire people to celebrate togetherness over meals cooked at home with Coca-Cola creating and seizing special moments during unprecedented times.
The pandemic has dramatically changed people's lives and relationships over the past year. Though there are many silver linings in the dark clouds as it has allowed us to pause and truly cherish moments of togetherness with loved ones. This emotion is reflected in Coca-Cola’s new TVC campaign in Nepal which celebrates togetherness over home-cooked meals and along with the refreshing taste of Coke.
With the tagline “Ghar Ma Sath Coke Sanga Khas”, the campaign establishes the message that Together Tastes Better. It conveys that when we are with our loved ones sharing our home-cooked food, taste and togetherness becomes even more special with Coke.
The commercial showcases food as an integral part of Nepal’s culture and features three families and a group of friends cooking various meals at home and enjoying it together with Coke. The video starts with a narration “The day the world stopped is the day we found where to go” referring to the lockdown and returning back to our roots. The video goes on with a heart-tugging note “From now on, we will not leave anything on our plates because we have learned to savor every moment”, which reflects the appreciation that we have rediscovered for the simple things.
Adarsh Avasthi, Country Director, Coca-Cola in Nepal shared, “As the pandemic struck, people made more meals at home with family members who typically don’t cook also experimenting with various recipes and creating special moments with loved ones. The new commercial is inspired by these moments that remain with us forever. Coke has been a part of these cherished moments. As families continue to cook, eat, and bond together at home, we hope the underlying emotions of the video touches people's hearts and inspire them to have their home-cooked meals with a bottle of Coke together with their loved ones”.
Pradip Pandey, Managing Director of Bottlers Nepal Ltd. Shared, “As we spend a lot of our time at home, we rekindle special and simple moments like preparing and eating food together and Coca-Cola has always been the perfect beverage accompaniment when it comes to food. Through this TVC we hope to inspire consumers to cherish moments with near and dear ones, specially while sharing home-cooked meals along with the refreshing taste of Coke”.
To further celebrate at-home meals with loved ones, Coca-Cola is now offering 1 liter Coke bottles at just Rs 100.
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