Coca-Cola makes at-home meal moments memorable for consumers with special offer

4th April 2021

"Get 250 ml free with every purchase of 2.25 Ltr pack of Coke, Fanta, and Sprite."

This summer, Coca-Cola, one of the most preferred beverage brands in Nepal has launched a value-driven promotional campaign for its consumers with the tagline “Ghar Ma Special Khana Ko Sano Treat”.

To make-at-home meal moments special and memorable for the consumers, Coca-Cola in Nepal is offering a free 250 ml pack on purchase of 2.25-liter pack sizes of Coca-Cola, Sprite, and Fanta.

The promotional offer is part of the Coke and Meals campaign which was launched at the beginning of the year, reinforcing the message that when paired with Coke, even an ordinary meal can turn into a celebration.

Coca-Cola always connects with the consumers through unique campaigns, providing them with exciting experiences and offers.

With this offer, Coca-Cola aims to celebrate the togetherness and joy of shared food moments with Coke, Fanta, and Sprite.

This offer is valid for a limited period. Purchase of stock without this offer is also available.

Consumers are advised to check the promotional packs for more details, terms & conditions.

About Coca-Cola in Nepal

Coca-Cola in Nepal refreshes consumers across the country through its core product offerings of Coca-Cola, Sprite, Fanta and Kinley, and impacts thousands as a System.

The Company works with WWF Nepal, WaterAid Nepal, and Smartpaani on innovative integrated water management solutions for water conservation, water replenishment and to improve the livelihoods of communities.

As part of The Coca-Cola Company’s commitment towards a ‘World Without Waste’, Coca-Cola Nepal has been working with

Himalayan Climate Initiative and GIZ for a PET Recollection Social enterprise that encourages recycling of

PET waste in Kathmandu and recently partnered with Creasion to establish a responsible PET recovery and recycling hub in Chitwan.

Through the STAR Retailer training program, Coca-Cola Nepal is also empowering women retailers, in line with The Coca-Cola Company's global 5BY20 initiative.

Coca-Cola Nepal continually engages in locally relevant initiations to bring about a positive difference to the lives of communities across the country.

Dayahang Rai joins CREASION and Coca-Cola’s ongoing relief efforts

7th June 2020

"As part of the ongoing Waste Workers Emergency Relief Project, CREASION and The Coca-Cola Foundation concludes the third week of relief distribution; benefiting over 1400 waste workers across Kathmandu, Lalitpur and Bhaktapur so far."

CREASION Nepal along with The Coca-Cola Foundation has concluded the third week of relief distribution to the waste worker community with the presence and support of actor and goodwill ambassador of CREASION, Mr.Dayahang Rai and the Mayor of Lalitpur Municipality, Mr. Chiri Babu Maharjan in Lalitpur.The relief distribution is a part of the ongoing Waste Workers Emergency Relief Project (WWERP) which is a joint initiative of CREASION and The Coca-Cola Foundation thataims to provide assistance to 3200 waste workers.

The team reached out to 287 waste workers during the four days of distribution this week where beneficiaries were provided with the standard ration packages, medicines, awareness materials and safety gears which include gloves, boots and PPEs. Additionally, medical consultations and general hygiene awareness were also provided. The distributions took place in various locations in Kathmandu and Lalitpur including Teku, Sanepa, Koteshwor, Balkumari, Satungal and Bhaisipati with the facilitation of consortium partners Recycler Sathi and Himalayan Climate Initiative.

The WWERP project which commenced on 15th May, so far has successfully organized 15 relief programs which has directly benefited over 1400 waste workers. During this period, a month’s ration packages adequate for a family of five members were distributed resulting in over 7100 beneficiaries. Additionally, over 450 safety gears have been distributed along with awareness programs and medical consultations. The project was initiated in a response to combat the ongoing COVID-19 pandemic and aims to positively benefit 3200 waste worker beneficiaries across Nepal.The project aims to carry out its relief efforts in different municipalities of Kathmandu, Kirtipur, Lalitpur, Bhaktapur, Chitwan, Saptari and Siraha.

Speaking about the ongoing project, Mr. Aanand Mishra, Founder and President, CREASION said, "We feel humbled to be able to support more waste workers, our environment heroes for yet another week. We are continuously striving to reach out to more waste workers through this project and hope to extend our support as much as we can."

Mr. Ambuj Singh, Country Director of Coca-Cola in Nepal shared, “Our gratitude and appreciation are to the frontline waste workers for their dedication to serve us and the environment, and we along with CREASION wanted to ensure that their safety and well-being is priotized. This week, we are happy to have Dayahang Rai present with us to support our relief efforts”

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Compiled by :

Debashish S Neupane

Coca Cola and the story behind how the modern Santa Claus came into being

21st December 2020

"What many do not know is that the modern-day Santa Claus is a very recent invention by one of the largest conglomerates in the world."

During the month of December, a white-bearded man dressed in a red coat with a white fur collar and cuffs carrying a bag over his shoulders has been quite a common sight to see in Nepal, especially since the past decade. They seem to be almost everywhere this time of the year, from the malls, the superstores, and the roads of New Road. It’s always good to see these men jolly in the red and white costumes, singing songs, waving their hands to pedestrians, and wishing a wonderful Christmas to everyone they see.

Prior to 1931, Santa Claus had a very different look to what we know and love now. Back then, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. A Civil War cartoonist Thomas Nast drew Santa Claus Harper's Weekly in 1862 as a small elf-like figure who supported the union. Nast, later on, continued to draw Santa for 30 years, changing the color of his coat from tan to the red he’s known for today.

coca-cola and santa

89 years ago, thanks to one man's imagination and artistic touch, the contemporary vision of Santa Claus as a jolly-looking gentleman with a white beard was born. Created by Swedish-American artist Haddon Sundblom for a long-running series of holiday advertisements for Coca-Cola, today's cherished version of Santa Claus is at once recognizable around the world as an emblem of the holiday season.

The Coca-Cola version of Santa was first introduced in 1931, created by a Swedish-American artist Haddon Sundblom, appearing in a series of print ads in - The Saturday Evening Post, Ladies Home Journal, National Geographic, and other U.S. publications. The captivating images struck a chord with the public, which almost instantly adopted the lovable personification as an enduring symbol of Christmas. Over the next few decades, the artist's depictions of Saint Nicholas evolved into the picture-perfect look of "Father Christmas" - the man in the red and white suit with the big brass belt buckle.

From 1931 to 1964, Coca-Cola advertising showed Santa delivering toys (and playing with them!), pausing to read a letter and enjoy a Coke, visiting with the children who stayed up to greet him, and raiding the refrigerators at a number of homes.
Another fun fact is that the Coca-Cola Santa was based on a salesman. Sundblom initially modeled Santa's smiling face after the cheerful, somewhat wrinkled features of a friendly retired salesman Lou Prentiss. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. Finally, he began relying on photographs to create the image of St. Nick.

The Coca-Cola Santa image was so loved by people that they started paying very close attention to details of him and when anything changed, they sent letters to The Coca-Cola Company. Once when Santa’s belt was backward and the other when Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. Claus.

Santa Claus got a new friend in 1942 named “Sprite Boy," a character who appeared with Santa Claus in Coca-Cola advertising throughout the 1940s and 1950s. Sprite Boy, who was also created by Sundblom, got his name due to the fact that he was a sprite or an elf. (It wasn’t until the 1960s that Coca-Cola introduced the popular beverage Sprite.)

Sundblom created his final version of Santa Claus in 1964, but for several decades to follow, Coca-Cola advertising featured images of Santa based on Sundblom’s original works. These paintings are some of the most prized pieces in the art collection in the company’s archives department and have been on exhibit around the world, infamous locales including the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo, and the NK Department Store in Stockholm. Many of the original paintings can be seen on display at World of Coca-Cola in Atlanta, Ga.

In 2001, the artwork from Sundblom's 1963 painting was the basis for an animated TV commercial starring the Coca-Cola Santa. The ad was created by Academy Award-winning animator Alexandre Petrov.Coca-Cola definitely did not create the legend of Santa Claus. But Coca-Cola advertising did play a big role in shaping the jolly character that we know of today.