Maruti Suzuki collaborates with five startups under its MAIL (Mobility & Automobile Innovation Lab) program

Speaking about the initiative, Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited said, “Indian automobile industry is at a crucial juncture. Several disruptions are taking place in the automobile and mobility space. Since inception Maruti Suzuki has strived to offer products and services that are ahead of regulations and match the needs of the evolving Indian customers while retaining the interests of our stakeholders. We are optimistic that partnering with these startups, we will enter into a new era of mobility and automobile solutions.”

He added, “Our aim is to now work along with these startups and enhance the scalability of the solutions. These intelligent solutions will help enhance customer experience, among others.”

Post selection into the first cohort, all the 5 startups underwent an extensive 3 months long acceleration program. Here, they were mentored by various experts from both domestic as well as an international startup ecosystem. Concurrently, they received guidance from domain experts at Maruti Suzuki. The startups were given access to Maruti Suzuki’s testbed and facilities to understand the current scenario and suggest solutions to fit business needs.

After the presentations on Demo Day, SenseGiz was announced as the winner, followed by Xane and Eyedentify. Two more startups, Enmovil and Docketrun were also engaged for the next round.

The top three startups- SenseGiz, Xane, and Eyedentify get an opportunity to undertake a paid Proof-of-Concept with Maruti Suzuki for actual business use.

The initiative will help create value additions in the areas of logistics, IoT based safety and monitoring, and plug and play solutions.

 

Startup	Domain
SenseGiz	Enterprise and Industrial IoT products
Xane	Artificial Intelligence
Eyedentify	Automotive IoT
Enmovil	Logistic Analytical platform solutions
Docketrun	Artificial Intelligence

 

About Maruti Suzuki MAIL

Driven by Maruti Suzuki, India’s leading passenger vehicle maker and powered by most prominent Indo-Japanese seed fund and co-creation center, GHV Accelerator, Maruti Suzuki MAIL or Mobility & Automobile Innovation Lab, is an initiative to find innovative and cutting-edge solutions in the mobility & automobile space, which are futuristic and customer-oriented. Maruti Suzuki’s MAIL seeks to create an ecosystem in India, which will provide the foundation for talent to thrive and make Innovation, a way of thinking. Maruti Suzuki’s MAIL intends to drive forward-thinking fuelled by innovations and a commitment to bring the very best to Indian roads.

 

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