Vivo's IQOO to debut as an independent brand in India
"Vivo is preparing to debut the IQOO brand as an independent brand in India. Vivo plans to debut IQOO in Indian market by March and bringing its smartphone lineup outside of China for the first time."
What is common between Realme of Oppo, POCO of Xiaomi and IQOO from Vivo? They all focus on the mid-range segment phones and are independent products, well sort of. There was news recently which stated that the company is becoming independent soon which Realme clarified that it is already independent followed by POCO from Xiaomi which recently became an independent company.
Coming to IQOO, it is not an independent company, not right now. But according to a new report, Vivo is preparing to debut the IQOO brand as an independent brand in India. Vivo plans to debut IQOO in Indian market by March and bringing its smartphone lineup outside of China for the first time. Vivo’s IQOO focuses on gaming smartphone range with a high-end performance at an affordable price point.
Recently, POCO from Xiaomi also became an independent brand and as both POCO and IQOO focuses on affordable flagship, competition is going to be interesting.
Biplav Gachhadar
