Facebook Shops Feature to Be Launched Across Instagram, Messenger, WhatsApp

Facebook is launching Shops, a service that will allow businesses to display and sell products on the world's largest social network's platforms, Chief Executive Mark Zuckerberg said on Tuesday.

The move to build up e-commerce offerings follows Facebook's launch last year of limited shopping options on photo-sharing app Instagram and messaging app WhatsApp. Company leaders wager making the platforms more business-friendly will generate fresh ad revenue, even as user growth slows.

Facebook Shops will tie at least some of those efforts together, enabling businesses to set up a single online store accessible via both Facebook and Instagram. A checkout feature will enable in-app purchases, while a more deeply integrated messaging feature will allow customers to chat with businesses through WhatsApp, Messenger or Instagram Direct.

Zuckerberg also said the world's largest social network would be working more closely on product integrations with Shopify and seven other online commerce platforms (BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics) going forward. 

As with Facebook's other e-commerce features, Shops will be free for businesses to access with the expectation it will boost consumer engagement and ad sales.

"This is the biggest step that we've taken yet to enable commerce across our family of apps," Facebook chief executive Mark Zuckerberg said.

The primary focus of Facebook Shops is to make it easy for businesses to have online storefronts to survive during the crisis and ride the online shopping trend into the future, according to Zuckerberg.

Virtual Dressing Rooms

Facebook is also working on free tools including augmented reality to let shoppers see how they will look in outfits, cosmetics or other items for sale, according to Zuckerberg.

"I hope that we can at least help build some of the infrastructures that businesses need not only in this moment but going forward as well," Zuckerberg said.

"Because even when this period and the lockdowns pass... we're going to continue living more of our lives, and doing business, online."

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