Ford Motor Company ended 2020 strongly, improving its automotive and credit businesses in the fourth quarter while showing and shipping must-have new vehicles designed to delight customers, expand profitability and sustain free cash flow. “The transformation of Ford is happening and so is our leadership of the EV revolution and development of autonomous driving,” said Ford President and CEO Jim Farley. “We’re now allocating a combined $29 billion in capital and tremendous talent to these two areas, and bringing customers high-volume, connected electric SUVs, commercial vans, and pickup trucks.”

Doubling Down on Connected EVs

Farley said Ford will now invest at least $22 billion in electrification through 2025, nearly twice what the company had previously committed to EVs. He said the company is “all in and will not cede ground to anyone” in developing and delivering connected electric vehicles and services in mainstream areas of strength for Ford: pickups, commercial vans, and SUVs.

“We are accelerating all our plans – breaking constraints, increasing battery capacity, improving costs, and getting more electric vehicles into our product cycle plan,” Farley said. “People are responding to what Ford is doing today, not someday.”

The Mustang Mach-E, he said, is receiving great customer and critical reviews, and will be followed by the first E-Transit commercial van (late 2021) and an all-electric F-150 pickup (mid2022). He added that EVs will be fundamental to the Lincoln luxury brand and the Transit commercial lineup, the latter across a variety of body styles and customized interiors.

Ford’s development and delivery of connected vehicles will be enhanced by a new, six-year partnership with Google announced earlier this week.

As EVs become primary in Ford’s lineup, he said, dedicated manufacturing capacity for them will expand around the world. To date, the company is producing electric vehicles or plans to in Michigan (F-150); Missouri (E-Transit); two plants in Canada (SUVs); and Mexico and China (Mach-E), with others to follow.

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"With 2020 Ford Endeavour, we are offering a product that combines best of both worlds - outstanding capabilities & class-leading fuel efficiency - and thereby delivering more than SUV customers expect. With its enhanced value proposition, we are confident that the Endeavour will become the SUV of choice for several new customers." Stated Anurag Mehrotra, President & Managing Director, Ford India, on the launch of Ford Endeavour BS-6 version.

The motor offers a 20 percent more low-end torque from the outgoing 2.2L TDCi engine. Ford EcoBlue engine is also more refined and quieter with a 4-decibel reduction in idle noise.

 

Ford Endeavour Specifications

Ford Endeavour Engine Specification

The maximum power produced by the 2000 cc engine is 168 bhp @ 3200 RPM and the peak torque produced by the car is 420 Nm @ 2500 RPM.

Ford Endeavour Mileage

The fuel tank capacity of the car is 80 litres and the mileage provided by it is 14.20 kmpl.

Ford Endeavour Ground Clearance

The kerb weight of the car is 1879 Kg and the Ford Endeavour ground clearance is 225 mm.

Ford Endeavour Price in Nepal

The Ford Endeavour price in Nepal is Rs. 1,65,00,000.

Click here to Compare Ford Endeavour with any other cars

Ford Endeavour Design and Looks

Visually, the Ford Endeavour BS6 SUV looks identical to the BS4 model, however, on the features front, the SUV now also comes with the company's mobility and connectivity solution FordPass. The system offers functions - like starting, stopping, locking or unlocking the vehicle, know remaining fuel levels & distance to empty & locating their vehicle remotely. The SUV also gets all-LED headlamps offering low and high beam provide up to 20% greater lighting penetration for enhanced night-time visibility. The SUV will continue to offer features like - Terrain Management System (TMS), SYNC 3 with 8-inch touchscreen and Apple CarPlay, A panoramic sun-roof, covering up to 50% of the roof, Semi-Auto Parallel Park Assist, push start button, hand-free power lift rear gate, and 8-way power-adjustable driver & front passenger seat. The SUV also gets Hill launch assist and hill descent control.

The price of the Ford Endeavour in Nepal is 1,65,00,000 NRS as an introductory price.

Also Read: FORD BOOKING OPEN FOR 2020 MODELS

 

Ford and Google are signing into a six-year agreement that will make the tech giant responsible for much of the rising in-vehicle connectivity of the automaker. Google will also offer cloud storage and other technology services.

 


 

The collaboration reported on Monday is designed to streamline the operations of Ford and accelerate an ongoing restructuring plan of $11 billion. This represents a significant change for the automaker, which in recent years has invested hundreds of millions of dollars each year designing and maintaining such systems.

The cloud computing technology, which lags behind rivals Amazon and Microsoft in market share, will also give Google a new marquee customer and demonstrate how Google is able to use assets such as its smartphone dominance to help develop its cloud business. The contract is not exclusive, making it possible for enterprises to use other clouds or existing Ford data centers.

Ford shares jumped by as much as 8.6 % during late-Monday morning intraday trading. Google's parent company's shares, Alphabet, were up about 3 %.

Under the agreement, Android, Google Assistant, Google Maps and Google Play will be available for Ford and Lincoln vehicles beginning in 2023. For instance, Google said " Ford is looking to use the tech giant's cloud to enable a system for sending customers messages about maintenance or trade-in opportunities" .

In areas such as supply chain management and manufacturing, Google will also help Ford use artificial intelligence, the firms said.

Ford CEO Jim Farley: Partnerships are key


 

Under Jim Farley, who has restructured the operations and management team of the automaker since becoming CEO in October, the collaboration is the most recent move for Ford. Under his tenure, the company's stock is up around 60 %

"One of the most important parts of our strategy is to partner," Farley told CNBC. "That means that we have to get out of the business of doing generic things that we do not add value, like navigation systems and a lot of the in-car entertainment experience."

He added, "We were spending hundreds and hundreds and hundreds of millions every year, keeping up with basically a generic experience that was not competitive to your cellphone."

Farley said the deal is worth "hundreds of millions" of dollars, but declined to provide a specific number.

According to industry groups such as J.D. Power, customers have moved towards using Google's Android Auto or Apple's CarPlay programs when driving, despite automakers such as Ford investing substantial capital to build such systems. 

Ford's partnership with Google is larger than the contract between GM and Google. Employees from both firms will be part of a new community named Team UpShift, which will use the services and data resources of Google to streamline Ford's activities better and create a more seamless customer experience, Farley said.

A cloud win for Google


 

The cloud business win for Google is one that should have been picked up instead by either Amazon or Microsoft.

The more Google will succeed in cloud computing, the less it has to rely on ads, a company that showed weakness in 2020 when Alphabet's first-ever revenue decline in the second quarter of 2020 was triggered by an 8 %  annualized decrease in Google advertising revenues.

According to reports from technology industry analysis firm Gartner, Google aspires to become a greater force in the cloud market, where Amazon had 45 % share and Microsoft had 18 %  in 2019, leaving Google with 5 %.

Ford and Google didn't immediately make clear exactly which Microsoft and AWS cloud computing services would instead be replaced by Google services.
 

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