Google Pixel 4a to release at affordable price
"Pixel 4a finally to be available."
The Pixel 4a unveiled Monday will be available Aug. 20 after months of delay caused by supply problems triggered by the pandemic.
It will cost $349, a $50 discount from a cheap Pixel released last year. It’s also a major markdown from other higher-end models in the existing product line-up that start at $799. The next versions of Google’s top-of-the-line Pixel phones will be released sometime this fall, Google said, without revealing their price.
The budget-minded Pixel 4a is coming out four months after Apple released a discount iPhone, the SE, priced at $399. The low price helped spur iPhone sales at a time of soaring unemployment, as the economy plunged into a deep recession that is causing millions of households to curb their spending so they can pay rent and buy food.
It’s doubtful the Pixel 4a will reel in as many consumers as the iPhone SE, based on Google’s inability to make significant inroads as a device maker so far, despite generally positive reviews for the devices, especially their cameras.
Google so far has been selling fewer than 10 million Pixel phones a year since rolling out the product line in 2016, barely making a dent a market where more than 1 billion phones are shipped annually, according to IDC.