Maruti Suzuki gets aggressive with new models
"Maruti Suzuki has come under some pressure by competitors."
Maruti Suzuki is the largest car seller in India. Until last year, Maruti Suzuki, which had the largest market share in Nepal, is now lagging behind Hyundai.
However, Its market share is over 50 percent, while Hyundai is in second place with 17 percent market share. In particular, companies like Tata and Hyundai have been increasing their investment in India by adopting aggressive strategies, while Maruti Suzuki has come under some pressure. Since the nature of the market is moving, it is not easy to know what kind of vehicle the customer likes at what time.
Therefore, Maruti Suzuki has moved forward by preparing a new offensive plan.
As part of its strategy, various reports have pointed to cooperation with Toyota. In India, Maruti Suzuki has proven to be the best company in manufacturing 'Value Offer Money' cars at low prices.
The company is bringing a new generation of three models that it is currently selling. The new generation model of entry level car Alto, B segment hatchback car Celerio and sub four meter SUV Vitara Brezza is being brought to the market this year.
The company is going to bring Alto 800 and Celerio car for the first time since 2014. The Vitara Breza is a 2016 model.
Due to the high level of competition in this segment, the company is expected to launch a new generation model soon.
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