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Screen sharing in Facebook Messenger

18th July 2020
"Screen sharing in Facebook Messenger"

Facebook, the world's most popular social network, has added a feature to its messenger chat. Facebook has launched a new screen sharing feature that can be used from a mobile phone or tablet. The company has informed that such a facility can be used from Android and iOS mobiles.

 

This feature can be used when there is a conversation between more than one person in Facebook's messenger room or group chat. Currently, Facebook app users can share the screen with eight people in group chats and 16 people in the messenger room.

 

The company also said that it will soon make arrangements to share the screen with up to 50 people in the messenger room. To use this feature, users will need to add a newer version of Messenger to their mobile or tablet.

In order to share the screen, you have to press 'Share Your Screen', 'Start Sharing' and 'Start Broadcast' in the new version of Messenger.

 

 

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Compiled by : Debashish S Neupane Debashish S Neupane

Facebook Dark Mode coming Soon?

23rd January 2020
"Facebook is taking their sweet time to implement the dark theme and according to a new development, dark mode in Facebook was seen recently for a brief amount of time than disappeared."

One of the main features of Android 10 was the integration of Dark mode. With that many apps also started adapting and integrating dark / Night mode in them. As more and more apps are adapting dark theme there are few which are still using a light theme, one of them is Facebook.

Facebook Dark mode

Facebook is taking their sweet time to implement the dark theme and according to new development, dark mode in Facebook was seen recently for a brief amount of time then disappeared. A similar thing happened a couple of months ago, dark mode appeared and disappeared. As the test has stared popping, we hope Facebook will bring the Dark Mode feature soon

Also read: HOW TO GET FACEBOOK’S NEW REDESIGNED WEBSITE WITH DARK MODE

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Compiled by : Biplav Gachhadar Biplav Gachhadar

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

3rd June 2020
"AppsFlyer, the global attribution leader, today announced the first-to-market partnership with Facebook Audience Network bringing campaign-level IAA ROAS (return on advertising spend) measurement solution to gaming app developers."

A report in AP states that AppsFlyer, the global attribution leader, today announced the first-to-market partnership with Facebook Audience Network bringing campaign-level IAA ROAS (return on advertising spend) measurement solution to gaming app developers.

By tying the revenue generated by a cohort of users from Facebook Audience Network to the user acquisition source, app developers are able to more precisely optimize their user acquisition strategy, improving ROAS and LTV accuracy. This provides gaming app developers with better tools to acquire quality users, understand the ideal experience for those users, and ensure long-term engagement and revenue.

With the constant growth in the gaming market, greater transparency into in-app revenue is becoming essential for gaming optimization success. AppsFlyer is able to make the connection between the monetization network, the user acquisition channel, and the mobile attribution data. This enables AppsFlyer to tie back the revenue generated to the user acquisition network, thus providing a more holistic, accurate, and complete picture of a customer’s ROI.

Previously, monetization revenue from a user acquisition campaign could only be calculated based on averages, leaving gaming marketers to make decisions with incomplete data. Facebook’s API allows for a more precise measurement of the ad revenue generated by a specific cohort of users, yielding a more accurate calculation.

“Our new campaign-level measurement solution fulfills a critical gap in the market by helping marketers on our platform truly understand if their return on ad spend is both accurate and profitable,” said Mat Harris, Director of Product Management, Facebook Audience Network. “With measurement being the precursor to optimization, together with AppsFlyer, we’ve taken the initiative to create a product that helps game marketers and publishers understand the effectiveness of ad campaigns they run on the Audience Network platform. We’re committed to helping game developers build sustainable businesses and this represents another opportunity to provide them with accurate, granular insight and the right tool to grow and improve their business.”

“We are excited to roll out this collaboration with Facebook Audience Network to bring additional value to our mutual customers,” said Elad Mashiach, Chief Partner Officer, AppsFlyer. “This partnership is providing a significant foundation for marketers, and specifically gaming marketers, to perform precise optimization. These marketers can now leverage their trusted attribution data to acquire the highest quality users and drive greater long-term revenue from each dollar spent.”

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Compiled by : Debashish S Neupane Debashish S Neupane

Facebook civil rights audit: 'Serious setbacks' mar progress

8th July 2020
"A two-year audit of Facebook’s civil rights record found “serious setbacks” that have marred the social network’s progress on matters such as hate speech, misinformation and bias."

A two-year audit of Facebook’s civil rights record found “serious setbacks” that have marred the social network’s progress on matters such as hate speech, misinformation and bias.

Facebook hired the audit’s leader, former American Civil Liberties Union executive Laura Murphy, in May 2018 to assess its performance on vital social issues. Its 100-page report released Wednesday outlines a “seesaw of progress and setbacks” at the company on everything from bias in Facebook’s algorithms to its content moderation, advertising practices and treatment of voter suppression.

The audit recommends that Facebook build a “civil rights infrastructure” into every aspect of the company, as well as a “stronger interpretation” of existing voter suppression policies and more concrete action on algorithmic bias. Those suggestions are not binding, and there is no formal system in place to hold Facebook accountable for any of the audit’s findings.

“While the audit process has been meaningful, and has led to some significant improvements in the platform, we have also watched the company make painful decisions over the last nine months with real world consequences that are serious setbacks for civil rights,” the audit report states.

Those include Facebook’s decision to exempt politicians from fact-checking, even when President Donald Trump posted false information about voting by mail. Facebook CEO Mark Zuckerberg has cited a commitment to free speech as a reason for allowing such posts to remain on the platform, even though the company has rules in place against voter suppression it could have used to take down — or at least add warning labels to — Trump’s posts.

Last month, Facebook announced it would begin labeling rule-breaking posts — even from politicians — going forward. But it is not clear if Trump’s previous controversial posts would have gotten the alert. The problem, critics have long said, is not so much about Facebook’s rules as how it enforces them.

“When you elevate free expression as your highest value, other values take a back seat,” Murphy told The Associated Press. The politician exemption, she said, “elevates the speech of people who are already powerful and disadvantages people who are not.”

More than 900 companies have joined an advertising boycott of Facebook to protest its handling of hate speech and misinformation.

Civil rights leaders who met virtually with Zuckerberg and other Facebook leaders Tuesday expressed skepticism that recommendations from the audit would ever be implemented, noting that past suggestions in previous reports had gone overlooked.

“What we get is recommendations that they end up not implementing,” said Rashad Robinson, the president of Color for Change, one of several civil rights nonprofits leading an organized boycott of Facebook advertising.

Sheryl Sandberg, Facebook’s chief operating officer, said in a Facebook newsroom post that the company has a long way to go, but is making progress.

“This audit has been a deep analysis of how we can strengthen and advance civil rights at every level of our company — but it is the beginning of the journey, not the end,” she wrote. “What has become increasingly clear is that we have a long way to go. As hard as it has been to have our shortcomings exposed by experts, it has undoubtedly been a really important process for our company.”

 

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Compiled by : Reviewer Samana Maharjan