Sprite, a popular lemon-lime flavored beverage from Coca-Cola, has launched its summer campaign titled “Clear Raha”. The campaign aims to inspire youths to reset and refresh during key moments of the day with a Sprite.  

The campaign attempts to appeal to Gen Z who is a group more open and transparent about everything, sometimes even challenging roles, traditions, and conventions that are not fully understood by those outsides of their generation. Sprite provides the much-needed instant refreshment that helps the youth reset mentally and physically, so they stay lucid and gain clarity of thought.  

Adarsh Avasthi, Country Director, Coca-Cola in Nepal shared, “We understand that individuality and self-expression are important characteristics that appeal to the Nepali youth, and Sprite as an iconic youth brand encompasses these qualities along with its refreshing taste. Through this campaign, we aim to inspire the youth to refresh, reset and focus on what is truly important to them.” 

The campaign also features a new TVC starring Sprite’s brand ambassador Anmol KC where he is seen returning home after a long and hot summer day looking forward to relaxing and have a chill-out time. However, he is greeted by his father nagging him about his whereabouts and that he is wasting his time.

Irritated, he grabs a chilled bottle of Sprite, gulps it down, and instantly refreshment hits him and the heavy load of opinion from his father drops, making him reset his priorities and refreshed. He then carries on to have a chill out time gaming with his chilled bottle of Sprite. 

The “Clear Raha” campaign is part of Sprite’s global campaign “Let’s be Clear” which has been localized for the youths of Nepal.  

Pradip Pandey, Managing Director of Bottlers Nepal Ltd. Shared, “Sprite is the ultimate refreshing drink for hectic days and we are offering consumers to reset and refresh their mindset with Sprite. We hope our consumers will relate to the campaign and be inspired to stay true and transparent to their opinion.” 

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Coca-Cola Nepal today announced the launch of a new 175 ml glass bottle offering a great drinking experience to consumers at the most affordable price of just Rs.25.

Additionally, the new glass bottle is designed especially for Nepali consumers as it comes with a new Coca-Cola logo in Nepali script printed on the bottle reflecting the brand’s strong commitment towards building deeper connections with its consumers locally.

The introduction of the new RGB (Returnable Glass Bottle) bottle is the smallest in Coca-Cola’s beverage category available in Nepal which demonstrates Coca-Cola’s ongoing commitment to giving Nepali consumers more beverage choices and packages for the occasions they want.

The RGB bottles are reusable making them environment friendly and the glass packaging preserves the freshness of the great taste of Coca-Cola.

The new 175ml RGB bottle is available for Coca-Cola, Sprite, and Fanta as well and available at grocery stores across Kathmandu, Lalitpur, and Bhaktapur.

On the launch of the new bottle, Adarsh Avasthi, Country Director of Coca-Cola in Nepal shared, "We are very happy to offer yet another pack option of Coca-Cola, Sprite and Fanta that provides a great experience at a very affordable price.

The launch of the new bottle not only follows the brand's objective to provide consumers their choice of size in their most preferred beverage but also its mission to provide sustainable packaging.

We hope our consumers will enjoy their favorite beverage to the fullest."

Mr. Pradip Pandey, Managing Director of Bottlers Nepal Ltd. shared, “We are committed to serving the loved beverages of our consumers and besides the affordable price point, the bottle is one of its kind specifically for our valued Nepali consumers, with the Coca-Cola logo printed in Nepali language.

The new 175ml RGB bottle at only Rs 25 is now available at grocery stores across Kathmandu and we are excited for our consumers to try it.”

The launch of the new product is a part of Coca-Cola’s ongoing Uplift campaign which comes with the tagline “Diusai Jhap Jhap, Coke le Up” which aims to inspire young consumers to grab a Coke during their afternoon breaks to feel energized and uplifted.

The TVC is part of Coca-Cola’s global campaign “Together Taste Better” and an extension of “Coke and Meals” localized in Nepal to reflect the culture, food, and people of the country. Through the campaign, Coca-Cola aims to inspire people to celebrate togetherness over meals cooked at home with Coca-Cola creating and seizing special moments during unprecedented times. 

The pandemic has dramatically changed people's lives and relationships over the past year. Though there are many silver linings in the dark clouds as it has allowed us to pause and truly cherish moments of togetherness with loved ones. This emotion is reflected in Coca-Cola’s new TVC campaign in Nepal which celebrates togetherness over home-cooked meals and along with the refreshing taste of Coke.

With the tagline “Ghar Ma Sath Coke Sanga Khas”, the campaign establishes the message that Together Tastes Better. It conveys that when we are with our loved ones sharing our home-cooked food, taste and togetherness becomes even more special with Coke. 

The commercial showcases food as an integral part of Nepal’s culture and features three families and a group of friends cooking various meals at home and enjoying it together with Coke. The video starts with a narration “The day the world stopped is the day we found where to go” referring to the lockdown and returning back to our roots. The video goes on with a heart-tugging note “From now on, we will not leave anything on our plates because we have learned to savor every moment”, which reflects the appreciation that we have rediscovered for the simple things. 

Adarsh Avasthi, Country Director, Coca-Cola in Nepal shared, “As the pandemic struck, people made more meals at home with family members who typically don’t cook also experimenting with various recipes and creating special moments with loved ones. The new commercial is inspired by these moments that remain with us forever. Coke has been a part of these cherished moments. As families continue to cook, eat, and bond together at home, we hope the underlying emotions of the video touches people's hearts and inspire them to have their home-cooked meals with a bottle of Coke together with their loved ones”. 

Pradip Pandey, Managing Director of Bottlers Nepal Ltd. Shared, “As we spend a lot of our time at home, we rekindle special and simple moments like preparing and eating food together and Coca-Cola has always been the perfect beverage accompaniment when it comes to food. Through this TVC we hope to inspire consumers to cherish moments with near and dear ones, specially while sharing home-cooked meals along with the refreshing taste of Coke”. 

To further celebrate at-home meals with loved ones, Coca-Cola is now offering 1 liter Coke bottles at just Rs 100.

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