Instagram continues to focus on improving its live video experience, and today, it announced multiple small changes that’ll make streaming on the platform and then saving those live videos easier. The biggest update is that streamers are no longer limited to 60-minute broadcasts — they can go live for up to four hours. This extended timeframe will be available to all Instagram users globally, so long as they have no history of IP or policy violations.

People will also be able to view their own live streams in their private archives, similar to Stories and Posts, for up to 30 days after they air. They can choose to download the content and post it elsewhere. Finally, Instagram is adding a “Live Now” section to IGTV where people will find content to watch live at that moment.

Taken altogether, Instagram is clearly investing in live-streaming while the format is still hot because of the pandemic. In its release about the changes, the company mentions the longer live timeframe giving fitness instructors the ability to teach for longer as well as giving activists trying to connect with their community more time for conversation.

Generally, people are substituting live-streaming for anything they did in-person, including shopping, so Instagram is giving more time to do that. At the same time, the company is hoping live videos will keep people in the app for longer, especially given that lives are something they can’t watch at any other time. There are lots of platforms for people to choose from when they go live, but Instagram is trying to make itself competitive and the place to be.

Source: Theverge

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Facebook is launching Shops, a service that will allow businesses to display and sell products on the world's largest social network's platforms, Chief Executive Mark Zuckerberg said on Tuesday.

The move to build up e-commerce offerings follows Facebook's launch last year of limited shopping options on photo-sharing app Instagram and messaging app WhatsApp. Company leaders wager making the platforms more business-friendly will generate fresh ad revenue, even as user growth slows.

Facebook Shops will tie at least some of those efforts together, enabling businesses to set up a single online store accessible via both Facebook and Instagram. A checkout feature will enable in-app purchases, while a more deeply integrated messaging feature will allow customers to chat with businesses through WhatsApp, Messenger or Instagram Direct.

Zuckerberg also said the world's largest social network would be working more closely on product integrations with Shopify and seven other online commerce platforms (BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics) going forward. 

As with Facebook's other e-commerce features, Shops will be free for businesses to access with the expectation it will boost consumer engagement and ad sales.

"This is the biggest step that we've taken yet to enable commerce across our family of apps," Facebook chief executive Mark Zuckerberg said.

The primary focus of Facebook Shops is to make it easy for businesses to have online storefronts to survive during the crisis and ride the online shopping trend into the future, according to Zuckerberg.

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Facebook is also working on free tools including augmented reality to let shoppers see how they will look in outfits, cosmetics or other items for sale, according to Zuckerberg.

"I hope that we can at least help build some of the infrastructures that businesses need not only in this moment but going forward as well," Zuckerberg said.

"Because even when this period and the lockdowns pass... we're going to continue living more of our lives, and doing business, online."

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US President Donald Trump appears as the first result of suggested accounts when users type "racist" into Twitter's people search, it emerged Wednesday.

The result, reported by the British news outlet The Independent and verified by AFP, highlights the intense discord around the president.

Trump has more than 80 million followers, although there is much dispute about how many of them are genuine, active human Twitter users.

Analysts said the news suggests Trump opponents, more than critics of any other Twitter account, have been labeling him as racist, although the social media giant itself did not confirm this was the case.

Trump has been facing heightened criticism for his comments during protests over police brutality but has always dismissed suggestions that he is racist.

Twitter offered little in the way of explanation, pointing out only that its search algorithms may reflect what is happening on the platform.

Trump, in the midst of a heated war with social media over what he claims is bias, recently signed an executive order calling for more oversight of internet platforms, a move which could prove difficult to enforce.

Greg Sterling, a contributing editor at the website Search Engine Land, said the result suggests that "so many people are using the words 'racist' or 'racism' to respond to or describe Donald Trump, or there's a concerted effort to associate Trump's account with those terms."

Evidently, it is also possible that a large number of supporters defending Trump from charges of racism would also use the word 'racist' in their replies.

Sterling said Twitter's ranking algorithm for individual tweets "uses a variety of signals, including how recently the tweet was published, its relevance (personalization), user engagement with the tweet, the presence of rich media (such as video or images) and several other variables."

The analyst noted however that in 2007, a concerted effort known as "Google bombing" was able to manipulate search results for then-president George W. Bush to associate him with the term "miserable failure" on the search engine until the flaw was corrected.

Kjerstin Thorson, a Michigan State University politics and social media professor, said it would require a detailed analysis to understand the reasons for the association of Trump and racism.

But Thorson said "it's not unlikely this could be an accurate representation of what people are saying" on Twitter and that bias is probably not a factor.

"The platforms have gone out of their way to avoid any appearance of bias," she said.

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Facebook appears to flipping the switch on integrating the chat systems for Instagram and Messenger. On Friday evening, several editors at The Verge across the country — on both iOS and Android devices — noticed an update screen popped up in Instagram’s mobile app with the message “There’s a New Way to Message on Instagram” with a list of features including a “new colorful look for your chats,” more emoji reactions, swipe-to-reply, and the big one: “chat with friends who use Facebook.”
Once you hit update, the regular DM icon in the top right of Instagram is replaced by the Facebook Messenger logo. Chats on Instagram are indeed more colorful than before, with the sender’s messages shifting between blue and purple as you scroll. However, at least for right now, it’s still not possible to message Facebook users from Instagram.
But Facebook has made clear its plans to unify the messaging platforms of its hugely popular apps to allow cross-messaging among Messenger, Instagram, and WhatsApp. Facebook was said to be rebuilding the underlying infrastructure so users who were on only one of its apps could connect to others using different Facebook apps. Facebook CEO Mark Zuckerberg has also said he wants the system to be end-to-end encrypted. By integrating its most popular apps, Facebook may be able to compete more directly with Apple’s iMessage.
Facebook acquired Instagram for $1 billion in 2012, and bought WhatsApp in 2014 for $19 billion. The company did not immediately reply to a request for comment Friday evening.
Sorce: theverge

 

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