Chaudhary Group has a long experience and trust in the Nepal market in the electronics sector. It has been appointed as the authorized distributor of Nepal for sales and distribution of Midea Brand Products. 

According to Chaudhary Group, the company will help to create a competitive environment and address market demand through new products of the Midea brand. The company is confident that the cooperation between the two parties will help in the development of the local markets as well as the Nepali electronics sector. 

According to Chaudhary Group, Midea brand small domestic appliances (Air Purifier, Air Fryer, Electric Pressure Cooker, Induction Hob, Rice Cooker, Garment Steamer, Stand Fan, Food Processor, Hand Mixer, Hand Blender, Kettle, Meat Mincer, Toaster, Fan Heater, PTC Ceramic Heater, OFR Heater) have been distributed in the Nepal market already and are selling well and receiving positive feedback.

Also, the company is planning to launch Kitchen Appliances (BBQ, Free Standing Oven, Microwave Oven, Toaster Oven); Vacuum Cleaners (bagless, drum – dry, drum – wet & dry), Washing Machines, Washer Dryer and Refrigeration products (Refrigerator, Showcase, Chest Freezer). At the same time, the company is also preparing to bring many other products of the Midea brand soon. 

“We are glad to have all of you joining this ceremony and stand together with us to deliver advanced technology, high-quality products and excellent services to the Nepali consumers,” said Ekko Zhang, head of South Asia Business Office of Midea APAC region. 

Midea brand offers one of the world’s most comprehensive product ranges in the home appliance industry, specializing in air treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen & cooking appliances, small kitchen appliances, water appliances, floor care and lighting. 

In Nepal, Chaudhary Group distributes Midea Brand products through its channel and outlets throughout the country since 2021.

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CG Electronics has introduced the world-famous electronics brand "Beko" in the Nepali market under the Chaudhary Group.

Moreover, CG Electronics has a long experience and trust in the Nepali market in the electronics business sector.

CG Electronics has been appointed as the official seller for the Nepali market in collaboration with Beko Company and it has already been selling and distributing Beko brand products in the Nepali market.

According to CG Electronics, the company will help to create a competitive environment and address market demand through new products of the Beko brand. The company is confident that the cooperation between the two parties will help in the development of the local market as well as the Nepali electronics sector.

According to CG Electronics, Beko brand washing machines have been distributed in the Nepali market already and are selling well and receiving positive feedback. Also, the company is preparing to launch another product i.e. Dishwasher of the Beko brand. At the same time, the company is also preparing to launch many other products of the Beko brand soon.

Beko is the most popular electronics brand which was founded in 1955 in Europe and the world. For more than two decades now, it has been pushing for innovation and sophistication in every one of its products. Due to its ease of use and practical technology products, Beko is maintaining its dominance in the different parts of the world.

The company has a presence in more than 130 countries and a factory in 22 countries.

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Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Appliances has onboarded the popular and versatile actor Ayushmann Khurrana as brand ambassador, across its range including Refrigerators, Air Conditioners, Washing Machines, Dishwashers, Microwave Ovens, and Air Coolers amongst others.

The appliances sector is foreseeing a surge in demand in coming months. After two consecutive summers being affected by the pandemic, this is the first summer that is expected to mark a full return to pre-pandemic state.

The actor, known for his diverse portrayals and recipient of several awards, including a National Film Award, will feature in a series of campaigns for the brand, starting this April. 

Commenting on the decision to rope in a brand ambassador, Kamal Nandi, Business Head and Executive Vice President - Godrej Appliances, part of Godrej & Boyce, said, “With rising demand, we wanted to ensure that we also strengthen our brand recall. A careful evaluation led us to Ayushmann Khurrana who shares a lot of synergy in values with the brand. Like Godrej, Ayushman enjoys a high level of credibility. He is also known for associating with progressive content. We believe this partnership will help us connect to consumers across the spectrum and reinforce our brand philosophy of 'Things Made Thoughtfully’.”

Sharing his thoughts, Salam Sonamani Singh, Associate GM, Head of Exports at Godrej Appliances commented, “We are delighted to witness the markets bounce back in this summer season after two long years. As we have been expanding our international presence, Nepal is a key market for us. Ayushmann Khurrana is popular among the people in Nepal and we are certain this association with the Bollywood actor will enhance the brands recall and take us a step further in achieving our vision to have Godrej in every home and workplace.” 

He also added, “We are witnessing a CAGR of 25 % in the past 3 years as far as the Nepal market is concerned” 

In Nepal, Godrej Appliances has been associated with CG Group, a billion-dollar conglomerate for more than 10 years.

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