Coca-Cola the most loved beverage in Nepal has successfully concluded the Dhanyabad on-ground activation dedicated especially towards the frontline warriors of the country by getting engaged with them and sharing the “Dhanyabad” gift boxes which come with personalized Coke bottles and a pair of Coca-Cola contour glasses.

The activation was part of Coca-Cola’s 2021 Dashain Campaign-themed “Dhanyabad” with the aim of expressing gratitude to loved ones, especially those who have made a difference during the pandemic.

Through the on-ground activation, Coca-Cola has reached out to 5 major Covid hospitals in Nepal including BP Koirala Institution of Health Sciences in Dharan, HAMS Hospital, and Star Hospital in Kathmandu.

Additionally, 13 NGOs have worked commendably during the pandemic including waste workers under the network of Creasion, ambulance service provider Nepal Ambulance Service, and Women for Human Rights.

RN Jyoti Adhikari, who is persistently working in the Covid Ward of HAMS Hospital shared, “The 2^nd wave of the pandemic was a hard hit for Nepal. We started working over 14 hours shift because our regular time schedule was just not enough to serve our critical patients. It was definitely a frightful experience to witness the challenges we faced as a country. As we are overcoming the crisis, seeing our jobs acknowledged by Coca-Cola has touched us and in a way motivated us to work harder.”

Speaking about the campaign, Adarsh Avasthi, Country Director of Coca-Cola in Nepal shared, “This year, we have celebrated Dashain with the theme of Gratitude and the Dhanyabad on-ground activation was our humble attempt to express our heartfelt gratitude towards the frontline warriors of the country. We understand the hardships that they have been through during the pandemic to protect us and their ongoing efforts to serve the communities. Once again, we salute them for their selfless dedication to society.”

Earlier in September this year, Coca-Cola Nepal had launched its Dashain Campaign titled “Dhanyabad” with the aim to inspire and encourage consumers to express gratitude with a bottle of Coke to those who have been there during the difficult moments. The campaign also introduced 8 new labels giving thanks (Dhanyabaad) to every person that we can be grateful to such as Aama, Buwa, Dai, Bhai, Didi, Baini, Saathi, and Sewa Karmi. The regular Coke labels have been replaced with Dhanyabaad labels throughout the festive season as a dedication to those we have made a difference in our lives.

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An initiative by  CREASION  supported by Coca-Cola Nepal to ensure the safety and livelihood of waste workers who are equally at the frontline of the COVID-19 outbreak through safety awareness programs and distribution of safety gears and relief materials.

CREASION along with Coca-Cola in Nepal announced a joint initiative named Waste Worker Emergency Relief Project (WWERP) with the aim to provide awareness, safety gears and relief materials for vulnerable waste workers and their families to help protect them from the negative impacts of the virus. The project is part of Coca-Cola in Nepal’s initial pledge of Rs 8 crores towards the fight against COVID-19. 

The first program of the project commenced on 15th May in safety awareness and distribution event of relief materials to 150 waste workers which were held at Women for Human Rights in Buddhanilkantha, Kathmandu. 

So far, 4 relief programs have been conducted successfully which has directly benefited 460 waste workers. They were provided with safety and awareness programs, food relief packages, dignity kits for female beneficiaries which includes environmental-friendly and reusable sanitary pads along with personal hygiene materials such as soaps, detergents, gloves and essential medicines to ensure their primary needs and protect their livelihood.

Furthermore, protective jumpsuits and safety gears will be provided to 100 frontline waste workers in a relief program on 25th May which will be facilitated by Bidya Sundar Shakya, Mayor of Kathmandu.

The WWERP project is a joint collaboration with Women for Human Rights, Doko recycler, Blue Waste to Value, Nepsemyak and Himalayan Climate Initiative (HCI) who have provided a list of waste workers in their network so that the project can have a wider reach.

This initiation aims to reach 3200 waste workers and their families ensuring their safety and livelihood at the current situation of crisis while over 2500 waste workers will be directly benefitted. The project will be further carried out in different municipalities of Kathmandu, Kiritipur, Lalitpur, Bhaktapur, Chitwan, Lahan, Saptari and Siraha.

Speaking about this initiation  Aananda Mishra, Founder and President, Creasion said, “We are committed to bring positive changes in the lives of waste workers through this initiation in support of The Coca-Cola Foundation.”

Lily Thapa, Founder, Women for Human Rights added, “Waste workers are equally in the front line as other professionals and the least we can do for them from a personal level is segregating waste at our households before disposal. Besides, initiatives like this are a noble way to show collective solidarity and respect for their work.” 

Ambuj Singh, Country Director, Coca-Cola in Nepal shared, “The COVID-19 pandemic has resulted in challenging time for everyone. While we all are dealing with this difficult situation it has become quite tough for the waste worker community who are working on the frontline and vulnerable to the outbreak. With our sincere support, we attempt to provide safety and protection of their livelihood so that they do not have to bear negative consequences of the Corona Virus. In this fight against COVID-19 outbreak, we are together with them.”
 

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