Nepal tunes into happiness courtesy of Dish Home.
"Dish Media Network paved the way in the development of new technologies and digital innovation in satellite television."
Not only a pioneer in the field of Nepal’s broadcast and transmission, but Dish Home also has a huge role in assuring that the revenue from this business stays right here in Nepal.
In the early 2000s, Nepalese were dependent on Indian DTH providers. Many Nepali media companies also trusted the Indian companies believing they would double their investments.
But that wasn’t the case and everyone started to recognize the potential of running DTH service from here itself.
Dish Media Network paved the way in the development of new technologies and digital innovation in satellite television.
They revolutionized Nepalis’ television experience and created a space for many other similar companies to grow.
Within a decade they have acquired an outstanding reputation for quality and reliability with consistently excellent network delivery, high-caliber expertise that is shared with the customers.
Their mission statement "Khusi On Garau” describes the aspiration of the company to create a substantial base of happy and satisfied TV viewers all over Nepal.
DTH Service in Nepal:
Direct-To-Home Television or commonly known as DTH is a service in which customers receive the satellite data directly on the set-top box with the help of a personal dish.
Unlike cable TV services DTH connects the consumer and broadcaster directly. Operation of DTH services was proposed to the government in 2008 in Nepal.
But it wasn’t approved then, due to the concerns over national security and cultural invasion.
In 2009, however, the government made DTH service operation legal with the policy requiring all operators to set up earth stations in Nepal within 12 months of getting a license.
Brief history of Dish Home:
Six companies were granted authority by the Nepal government to operate DTH services in 2010.
Marigold Entertainment, M vision, and Home TV merged together to form Dish Media Network, in the same year. Sandmartin International Holding (SMT) became one of the key stakeholders of the company that provided expertise in developing new technologies in satellite broadcasting.
Dish Home invested 360 million in 2011 by taking loans from 14 different banks and financial companies.
They struggled to make a profit in the initial years but they kept approaching the market continuously and aggressively.
Guided by the right to information and mission to upgrade Nepalis’ TV viewing experience, they kept standing their ground.
By 2016 Dish Home crossed the 750,000 subscriber mark. By 2018 they were finally able to claim to have become a profitable media company with their services operational across all 77 districts of Nepal.
Presently, Dish Home has nationwide coverage with 80 distributors, 4000+ sub-dealers, 1000+ service franchises, 20000+ recharge card selling outlets and 6000+ technicians.
Dish Home has a high-quality infrastructure for digital satellite broadcasting; In addition to that, it has secured a strong content (channels) portfolio including well known international brands.
Nepal Centric Entertainment
Besides being the best DTH provider of Nepal, DishHome has also been playing a major role in promoting local and regional content as well.
In the last few years, Dish Home has started broadcasting exclusive local channels that have been a great effort in promoting many local talents, local TV shows and news, and ethnic entertainment shows.
Nepal’s first and only all Nepali sports channel ‘Action TV’ for example has done a great job in promoting various national and local sports events and news. Channels like Nepa TV, Bhojpuri Magic, and Madhesh Plus greatly promote many kinds of content in regional languages.
To satisfy Nepali viewers longing for various entertaining content centered in local culture and ethnicity DishHome has been involved in producing these channels and programs.
Along with the promotion of local content, these efforts by DishHome have employed local artists and content producers as well. Many Nepali singers, actors, and media personalities have been able to make a decent living.
There are more than 200 channels currently broadcasting under Dish Home Network.
Recently they started the broadcast of Madhesh Plus that shows many kinds of entertaining shows and music in Maithali, Bhojpuri, Tharu, and more languages from the Terai regions. DishHome plans to introduce more such channels and programs in the future.