How effective is Virtual Car Showroom in Nepal?
"A car is an expensive commodity to purchase. People just don’t buy a car without actually seeing, touching, or experiencing it. The online market has not fully been trusted in the Nepalese market."
Virtual Showroom is relatably a new concept in Nepal. It has been in operation by a few of the automobile companies recently due to the COVID-19 pandemic and fear among the people to actually come out and experience the car physically.
What is Virtual Showroom?
A virtual showroom is basically a video chat between a customer and a car salesperson where they walk around the car and provide you with all the key specifications.
How is Virtual Showroom different from a car review on the internet?
“Virtual showroom is a live video chat in between the customer and the salesperson. You can directly ask your queries which might not have been covered in the review video.”, states Suman Regmi, Manager- Marketing Communications, Go Automobiles.
How effective is Virtual Showroom in Nepal?
Digitization has just been mushrooming in Nepal. It is reportedly growing after the COVID-19 pandemic and lockdown where people could not come out of their house but had to buy necessary goods. Virtual Showroom came with the same concept, however, the car being a huge investment, it has not been effective for now.
“A car is an expensive commodity to purchase. People just don’t buy a car without actually seeing, touching, or experiencing it. The online market has not fully been trusted in the Nepalese market. Big online markets have recently got a huge customer due to COVID pandemic, the virtual showroom is just a kickstart.”, states Sijan Neupane, Marketing Head, Agni Mahindra.
According to Rupesh Sharma Bhatta, General Manager, Laxmi Hyundai, there are three things that make virtual showroom ineffective for the recent times,
1) An automobile is a high-value purchase, people need to experience, touch, and feel the car in order to buy.
2) The Nepalese market is not prepared and lacks confidence in buying a car online.
3) Payment made through bank finance should be incorporated online, which is a lengthy procedure for customers, sellers, and the bank.
However, he also adds that this is a new concept, and with time it is certain that an automobile seller may cash in some percentage of their sales through online medium. For that, the market should be confident in an online purchase and a dedicated consultant with the motive of entertaining customer’s queries would be required to make the virtual showrooms effective.