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MAC NAMES BLACKPINK’S LISA GLOBAL BRAND AMBASSADOR

21st October 2020
"Lisa from Blackpink (Lalisa Manobal) was appointed by Lauder-owned MAC as its new Global Brand Ambassador."

WHAT? What? Lisa from Blackpink (Lalisa Manobal) was appointed by Lauder-owned MAC as its new Global Brand Ambassador.

THE Information The first K-pop idol to take on the prestigious role is Manobal. She will be the voice of the popular collections and major campaigns of the make-up brand, as well as an inspiration for innovation ventures. She will share her beauty tips, skincare regimens, and lifestyle with MAC fans as part of the contract.

 

Lisa’s unparalleled talent and bold, fashion-forward style make her the perfect match for MAC,” says Drew Elliott, MAC Cosmetics Senior Vice President, and Global Creative Director.  “Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration."

In pop culture, the K-pop 'powerhouse' has a strong global reach, talks to a large spectrum of customers, and facilitates debates and developments inside and beyond the beauty landscape, MAC said.

Source:globalcosmeticsnews


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Houff crash renews debate on NASCAR's standards

20th July 2020
"Column: Houff crash renews debate on NASCAR's standards"

Kyle Busch was hit with a wave of backlash when he griped about drivers who lack the experience to race at NASCAR’s top level.

This was last fall, after the opening race of the playoffs at Las Vegas Motor Speedway when Busch ran into the back of Garrett Smithley, who was 12 laps down.

“We’re at the top echelon of motorsports, and we’ve got guys who have never won Late Model races running on the race track,” Busch fumed. “It’s pathetic. They don’t know where to go.”

Busch’s point was lost in his delivery and he was quickly painted as an entitled champion driving for an elite team who just wanted a backmarker to get out of his way. Smithley and other lesser-known drivers from underfunded teams quickly defended their right to race in the Cup Series.

Busch’s argument — that there should be standards to be among the top 40 NASCAR racers each week — was never actually addressed. And here we are again: Quin Houff, in his 35th career Cup start, made a late mistake Sunday at Texas Motor Speedway that not only scrambled the finish but altered the playoff picture.

Houff tried to dive onto pit road but hit two other cars he did not see, bringing out a caution with 29 laps remaining in the race. Several contenders had pitted and dropped a lap off the pace because of the untimely caution. That paved the way for Richard Childress Racing to grab its first 1-2 finish since 2011 when Austin Dillon and Tyler Reddick held off the rest of the field. Dillon now has a coveted spot in the 16-driver playoff field.

Houff posted a video on social media explaining “we were trying to get to pit road and I didn’t get called off in time and the guys that were committed underneath me were already there, and that’s my fault. I had a spotter mirror there that we use in the window on the left side of the car, and it had fallen off so I couldn’t see out of that. So, rookie mistake.”

The error highlights NASCAR’s loose approval process for drivers. The series does have standards – a driver must be 18 to compete full-time in one of the three national series but 16-year-olds can compete in Truck Series races on road courses and tracks 1.25 miles or less in length – but approval beyond that comes from NASCAR officials.

James Davison, who has five career starts in the Indianapolis 500, was not approved to make his Cup debut at Talladega Superspeedway in June. He had never raced a stock car on an oval track and NASCAR delayed his debut a week until the series moved to Pocono Raceway.

Houff, meanwhile, has a sparse NASCAR resume. He had five starts in ARCA and 10 in the Xfinity Series before earning a part-time Cup ride last season. The 22-year-old Virginian was parked for being too slow in his fourth Cup race and didn’t finish higher than 28th in 17 starts. He is full-time this season for StarCom Racing and was a career-best 23rd at Indianapolis but has yet to finish on the lead lap this season.

Brad Keselowski, a former series champion who was not affected by Houff’s crash Sunday, noted it had the unintended consequence of creating a dramatic finish.

“There’s the entertainment way to look at it and say that probably created a more entertaining finish,” Keselowski said. “So if you like chaos, then that was good.”

The flip side, he said, was the expectation that drivers are racing against “peers of similar talent levels.” The incident, for example, came at the expense of Ryan Blaney, Keselowski’s teammate, who had led 150 laps only to find himself trapped a lap down because he’d pitted before Houff crashed.

NASCAR Senior Vice President of Competition Scott Miller said officials plan to speak with Houff before Thursday night’s race at Kansas Speedway.

“Got to do better than that,” Miller said on SiriusXM NASCAR Radio. “Every decision that’s made out on the race track is an instantaneous, spur-of-the-moment decision, but I think that nobody could argue that wasn’t a poor one.”

The pandemic has forced NASCAR into a frenzied return to racing in which events are held on one day without practice or qualifying. That lack of track time is hampering young drivers, perhaps Houff included.

Keselowski has suggested a ladder system to develop drivers as they move up to Cup. NASCAR has no such system and, as long as a driver is approved to race by the sanctioning body, a car owner can make any sort of deal with anyone trying to compete in NASCAR. Some of the smaller teams fill their seats with drivers who bring sponsorship dollars, and not talent, to the organization,

“I would like to see drivers be able to graduate into this level and equally I’d like to see them be able to be removed from this level when they have repeated issues,” Keselowski said. “I have seen in the past where drivers that have had this issue multiple times somehow are still here, where I think they should effectively be placed in a lower series or asked to go back to a more minor-league level to prove their salt.”

Clint Bowyer argued a ladder system into Cup does exist but the economy has accelerated the promotion rate.

“Just because you have money or whatever else, you shouldn’t be able to just buy your way onto the race track,” Bowyer said. “I don’t like having guys that just show up and race every now and then at this level of racing. That’s not right.

“You don’t just show up and line up against Patrick Mahomes and the Kansas City Chiefs. You shouldn’t be able to do that against Stewart-Haas Racing or Joe Gibbs Racing or anything else.”

source: AP

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Australia Law Forcing Tech Giants being slammed to pay for news

16th August 2020
"Australia announced last month that firms like Google and Facebook would have to pay news media for content."

Us technology giant Google went against an Australian plan forcing digital giant to pay for news content, telling users their personal data would be "at risk". Australia announced last month that firms like Google and Facebook would have to pay news media for content, after 18 months of negotiations ended without agreement. The landmark measures would include fines worth millions of dollars for non-compliance and force transparency around the closely guarded algorithms firms use to rank content.  

Google is now fighting a rearguard action to prevent the measures from entering into force. On Monday, it told users in a new homepage pop-up that "the way Aussies use Google is at risk" and their search experience "will be hurt" by the changes. The technology titan linked to an open letter claiming it would be forced to hand over users' search data to news media companies and give them information that would "help them artificially inflate their ranking" above other websites. Google says it already partners with Australian news media by paying them millions of dollars and sending billions of clicks each year. "But rather than encouraging these types of partnerships, the law is set up to give big media companies special treatment and to encourage them to make enormous and unreasonable demands that would put our free services at risk," the letter states. 

 The legislation will initially focus on Facebook and Google -- two of the world's richest and most powerful companies -- but could eventually apply to any digital platform. Australia's proposals are being closely watched around the world, as regulators increasingly train their focus on the rapidly changing sector. News media worldwide have suffered in the digital economy, where big tech firms overwhelmingly capture advertising revenue. The crisis has been exacerbated by the economic collapse caused by the coronavirus pandemic, with dozens of Australian newspapers closed and hundreds of journalists sacked in recent months. Unlike other countries' so-far unsuccessful efforts to force the platforms to pay for news, the Australian initiative relies on competition law rather than copyright regulations. 

 It has strong support from local media outlets and is expected to be introduced this year. 

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Australia to amend law making Facebook, Google pay for news

17th September 2020
"Facebook has warned it might block Australian news content rather than pay for it."

 The author of proposed Australian laws to make Facebook and Google pay for journalism said Thursday his draft legislation will be altered to allay some of the digital giants’ concerns, but remain fundamentally unchanged.

Australia’s fair trade regulator Rod Sims, chair of the Australian Competition and Consumer Commission, said he would give his final draft of the laws to make Facebook and Google pay Australian media companies for the news content they use by early October.

Facebook has warned it might block Australian news content rather than pay for it.

Google has said the proposed laws would result in “dramatically worse Google Search and YouTube,” put free services at risk and could lead to users’ data “being handed over to big news businesses.”

Sims said he is discussing the draft of his bill with the U.S. social media platforms. It could be introduced into Parliament in late October.

Google has got concerns about it, some of it is that they just don’t like it, others are things that we’re happily going to engage with them on,Sims told a webinar hosted by The Australia Institute, an independent think-tank.

We’ll make changes to address some of those issues -- not all, but some,” Sims said.

Among the concerns is a fear that under the so-called News Media Bargaining Code, news businesses “will be able to somehow control their algorithms,” Sims said.

We’ll engage with them and clarify that so that there’s no way that the news media businesses can interfere with the algorithms of Google or Facebook,” Sims said.

He said he would also clarify that the platforms would not have to disclose more data about users than they already share.

There’s nothing in the code that forces Google or Facebook to share the data from individuals,” Sims said.

Sims was not prepared to negotiate the “core” of the code, which he described as the “bits of glue that hold the code together, that make it workable.

These included an arbitrator to address the bargaining imbalance between the tech giants and news businesses. If a platform and a news outlet can’t reach an agreement on price, an arbitrator would be appointed to make a binding decision.

Another core aspect was a non-discrimination clause to prevent the platforms from prioritizing Australia’s state-owned Australian Broadcasting Corp. and Special Broadcasting Service, whose news content will remain free.

Sims said he did not know whether Facebook would act on its threat and block Australian news, but he suspected that to do so would “weaken” the platform.

Spain and France and have both failed to make Facebook and Google pay for news through copyright law. Sims said he has spoken about Australia’s approach through fair trading laws to regulators in the United States and Europe.

They’re all wrestling with the same problem,” Sims said.

Source:AP

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