Royal Enfield is developing electric motorcycles to be affordable mid-weight bikes
"The company has formed a dedicated team to look into the e-bike foray."
Eicher Motor-owned Royal Enfield is the leader in the 350cc and above bike segment in India with brands such as Classic, Himalayan and Interceptor. The company is the first from its industry to share plans about electric motorcycles.
Royal Enfield has developed prototypes of electric bikes and formed an internal team to not just develop products but to choose the right segment for entering the electric motorcycle space, a top company official said.
Royal Enfield’s CEO Vinod Dasari explained how the development of a Royal Enfield electric motorcycle has actually already begun with prototypes currently in development:
“It is not about whether electric will come or not, but it’s a question of when. We did make some prototypes, we have looked at several segments, and we will be adding to the team in the near future.”
Last year, the electric two-wheeler market saw a jump of 20 per cent in volumes to 152,000 units compared to FY19. This was heavily dominated by cheaper and low-powered electric scooters.
Other bikes makers such as Bajaj Auto, TVS Motor Company, Hero MotoCorp, Honda, Suzuki and Yamaha have been working on electric scooters for the Indian market.
Some start-ups such Ultraviolette, Tork Motors, Ather Energy, Revolt Intellicorp and Okinawa have either launched or are in advanced stages of launching an electric motorcycle.
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