Tata HBX micro-SUV officially unveiled as Tata Punch
"Tata HBX will be officially called Tata Punch and the micro-SUV is expected to be launched in the festive period."
Tata Motors on Monday officially unveiled its much-awaited micro SUV Punch.
Tata Motors had first showcased Punch as the HBX concept micro-SUV during the Auto Expo last year.
“With the perfect combination of stunning design, technology, and driving dynamics, the Punch will come equipped with superlative features and an architecture that has proven its versatility in all forms," said Shailesh Chandra - President, Passenger Vehicle Business Unit, Tata Motors. “True to the SUV genes of all Tata Motors’ products and catering to needs of customers who are looking for a compact city car with pure SUV characteristics, Punch will be the fourth addition to our SUV family, widening the range of options for all to choose from."
Punch is the first SUV from Tata Motors to be built on ALFA-ARC (Agile Light Flexible Advanced Architecture) and has been developed under Impact 2.0 design language.
The carmaker is targeting a younger generation to take a special liking towards the vehicle which is being promised as a great city-commuting option while also being sporty enough on open highway roads.
Punch SUV will take on the likes of Suzuki Ignis and the upcoming Hyundai micro-SUV which is likely to be called Casper.
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