vivo debuts new "To Beautiful Moments" campaign for UEFA EURO 2020™
"As the tournament's official smartphone, the brand is reaffirming its commitment to global expansion and consumer engagement through the world's most popular sport"
vivo wants football fans all over the world to enjoy every beautiful moment during UEFA EURO 2020TM as the official smartphone of the tournament.
The brand is using its sponsorship platform to help enrich the joys of the game, whether they take place on or off the phone, as part of its passion for providing incredible experiences to its users. Vivo's "To Beautiful Moments" campaign, which launches today, encourages people to be present in the moment, whether that means connecting virtually with friends, family, and fellow fans or giving their full attention to the beautiful game, even if that means putting the phone down.
"This tournament has been eagerly anticipated by fans all over the world. More than ever, we want to honor the game's spirit and sportsmanship by assisting fans in getting the most out of their experience "Spark Ni, vivo's Senior Vice President and Chief Marketing Officer, stated. "We strive to make every moment in life more magical, not just to help people capture and share life's magical moments."
Beginning today, the new advertising campaign will air on television in Europe, the Middle East, Southeast Asia, and China, as well as on Facebook, Instagram, and YouTube around the world.
"Give your phone a break, and be there for life's beautiful moments," says the creative, which shows fans enjoying, capturing, and sharing beautiful moments before, after, and in between matches.
Vivo hopes to connect with and expand its global user base of over 400 million people through its partnership with UEFA. "As we rapidly expand our global business, it's critical for us to connect with people through the beautiful moments in life that they value the most," Spark Ni said.
"As a brand deeply connected to and invested in the like-minded passions and interests of our users, vivo is incredibly proud to partner with UEFA to engage with football fans around the world."
With UEFA, we have a shared vision to create unforgettable experiences.
vivo is the first-ever presenting partner of the opening and closing ceremonies, which will take place on June 11 and July 11, respectively, and where the brand has collaborated with UEFA to create a memorable experience for the millions of viewers who will watch the tournament unfold around the world.
While fans will return to stadiums across Europe, capacity restrictions will limit on-site fan experiences, which will vary depending on each country's quarantine policies.
To reintroduce more applause and cheers to the stadium, vivo and UEFA will launch the #vivoSuperTime campaign, in which fans from all over the world can channel their energy into the game by sharing their applause and cheers on social media for a chance to appear in the tournament's closing ceremonies.
Guy-Laurent Epstein, UEFA's marketing director, said: "Millions of football fans around the world enjoy the game, and we're excited to work with vivo to bring dedicated fans even closer to the game. We look forward to working together to create more unforgettable memories for people all over the world."
Professional Photography Capabilities of the X60 Series Capture Beautiful Moments
The vivo X60 Series was just released ahead of the tournament and is featured in the new "To Beautiful Moments" campaign. The X60 Series is the first vivo smartphone co-engineered with ZEISS, a global leader in optics and opto-electronics. It combines vivo's user-oriented innovation with ZEISS' superior expertise in mobile imaging to produce outstanding software and hardware..
Also Read:
NEPAL BUDGET FY 2078/79: ALLOCATION FOR TECHNOLOGY, INNOVATION, FINTECH SECTOR
POCO LAUNCHES THE POCO M3 IN NEPAL: SPECS, PRICE AND AVAILABILITY
IPHONE SE 3 LAUNCH: SPECS, FEATURES, DESIGN
MOBILE DEVICE MANAGEMENT SYSTEM (MDMS) TO GO LIVE FROM SHRAWAN 1
SAMSUNG GALAXY TAB S8 SERIES LEAKS ONLINE: BIG PRICES FOR BIG FEATURES