Instagram is working on a new feature that allows users to choose if they want to receive two-factor authentication (2FA) codes through WhatsApp Messenger or WhatsApp Business.

2FA is a security system that requires two separate, distinct forms of identification in order to access something. It adds an additional layer of security. This feature will be optional and, if users don't feel safe, they can always enable the app authentication to generate 2FA codes, according to app analyst Alessandro Paluzzi.

While Instagram has not made the feature official as of yet, Alessandro Paluzzi was able to unearth evidence that Facebook is working on it. He also shared some screenshots on Twitter showing the user interface around this new optional feature in Instagram's app for iOS and Android. Instagram users will be able to opt in when Facebook rolls out this option to everyone.

After enabling 2FA, Instagram will ask for the phone number of the account owner. At the same time, there will be a note that reads: "Before we can confirm your WhatsApp account, let's add your phone number. WhatsApp will not store any of your information."

It will be useful for users as WhatsApp will soon support multi-devices, and it will be the perfect alternative if the smartphone of the user is turned off or not with them.

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Facebook has launched its second TikTok clone, Reels, in over 50 countries through an integration with Instagram, the same method it used in 2016 to try to dethrone Snapchat.

Facebook’s systematic copycat strategy, which the markets have greeted with a 6% share price increase, is among the tactics the U.S. Congress’ antitrust subcommittee documented last week as potentially harmful to competition. Facebook tried four times to clone Snapchat, finally using Instagram as an umbrella and achieving its goal. This time, after failing with Lasso, it’s opted for direct integration with Instagram, a strategy that that has worked so well in the past.

This is precisely what antitrust legislation is supposed to prevent: competitors so powerful and with unlimited resources, that when faced with any initiative that could be considered as competition, they simply buy it or copy. With TikTok being fought on multiple fronts, competitors were bound to try to fill the gap with clones, but Facebook’s strategy is simply based on replicating a rival’s very successful product, and from a position of clear and undoubted leadership. If that’s not a case of predatory competition, then nothing is. 

Beyond the possible consequences of applying antitrust legislation to its activities, Facebook risks turning Instagram into a ragbag that is increasingly hard for users to navigate. What started out as a great app to improve your photos and publish them in a few clicks, now requires users to understand how to post photos and videos, convert them into a Story that is displayed for 24 hours and then disappears or moves into the background, link them to make a longer video, or now, make a Reel, which in turn has several additional possibilities lifted directly from TikTok. This complexity is likely to discourage people who are simply not comfortable with so many options.

There are limits to these kinds of umbrella strategies of bundling features into a successful product and Facebook could have reached them with Instagram. Next time you try to upload a simple photo and find that the app now offers you several more alternatives, some longer, some shorter, some ephemeral, some permanent and some a combination thereof: don’t worry, you haven’t suddenly turned into a technophobe. It’s what happens when an app that was originally simple and well-thought out becomes an umbrella used to cover all kinds of tools copied from others. It’s a strategy that may have worked in the past, but that has surely passed its sell-by date.

Source: Forbes
 

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Instagram continues to focus on improving its live video experience, and today, it announced multiple small changes that’ll make streaming on the platform and then saving those live videos easier. The biggest update is that streamers are no longer limited to 60-minute broadcasts — they can go live for up to four hours. This extended timeframe will be available to all Instagram users globally, so long as they have no history of IP or policy violations.

People will also be able to view their own live streams in their private archives, similar to Stories and Posts, for up to 30 days after they air. They can choose to download the content and post it elsewhere. Finally, Instagram is adding a “Live Now” section to IGTV where people will find content to watch live at that moment.

Taken altogether, Instagram is clearly investing in live-streaming while the format is still hot because of the pandemic. In its release about the changes, the company mentions the longer live timeframe giving fitness instructors the ability to teach for longer as well as giving activists trying to connect with their community more time for conversation.

Generally, people are substituting live-streaming for anything they did in-person, including shopping, so Instagram is giving more time to do that. At the same time, the company is hoping live videos will keep people in the app for longer, especially given that lives are something they can’t watch at any other time. There are lots of platforms for people to choose from when they go live, but Instagram is trying to make itself competitive and the place to be.

Source: Theverge

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Instagram, which is owned by Facebook, has revealed that users will be able to add up to four pronouns to their profiles, which they can view publicly or only to their followers.

It's a new way to express yourself on Instagram, and it's already live in a few countries with plans to expand. However, the company did not specify which countries currently have this functionality.

"With the addition of a new area, you can now add pronouns to your profile. It's just another way to express yourself on Instagram, and we've already seen a lot of people use pronouns, so hopefully this will make things even simpler. Currently available in a few countries with plans to expand, "Instagram's VP of Product, Vishal Shah, said.

If a pronoun isn't already available, people can fill out a form to get it added, or simply add it to their bio.

The news comes as a group of 44 US Attorneys General have signed a letter to Facebook CEO Mark Zuckerberg urging him not to launch "Instagram for Kids," citing concerns about mental health and privacy.

Children under the age of 13 will be able to use the famous photo-sharing app thanks to the "Instagram for Kids" app. The attorneys general, on the other hand, also advised Facebook to abandon its plans to introduce this new site.

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