BMW unveils iX SUV, its electric flagship set to challenge might of Tesla
"BMW iX SUV would be comparable in size to the current BMW X5 SUV and will have similar outer dimensions."
BMW AG on Wednesday revealed a fully battery-powered sport utility vehicle (SUV) called the 'iX'.As per BMW, the iX SUV would be comparable in size to the current BMW X5 SUV and will have similar outer dimensions. For the record, the X5 is a proper huge SUV that competes against the Audi Q7. Inside the cabin, the iX will feature a dashboard with a sweeping, curved screen.
The German automaker said that the iX SUV will have a driving range of 480 km which is comparatively less in comparison to the estimated driving range of the Tesla Model X Long Range, which stands at 598 km in the United States. BMW claims that drivers would be able to add 120 km of range in ten minutes at a fast-charging station.
“The BMW iX shows how we can give new technologies a very modern and emotionally engaging design. The car is technologically highly complex, but it feels very clear and uncomplicated," says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW iX offers a mobile living space in which people will feel at ease and the car’s intelligence is always available without becoming obtrusive."
The battery-powered SUV segment seems to be heating up with new upcoming products. Tesla's Model X already has competition from Chinese startup Nio, and General Motors Co's Cadillac brand recently unveiled a mid-size electric SUV called the Lyriq, expected to launch in 2022. Daimler AG's Mercedes-Benz and Volkswagen AG have electric premium models in the works. Ford Motor Co's Mustang Mach-E is aiming for a slice of the performance enthusiast market that BMW defined decades ago.