South Korean consumer electronics major LG is targeting for a 32 per cent share of the Indian TV market in 2022, with a gain of around 5 per cent to become the number one player in the segment, a top company official said.

The company is banking on its country-specific product line-up with local insights, expansion of retail and after-sales network, as it seeks to be the leading player in the TV segment providing a quality viewing experience to its customers, LG Electronics India Director- Home Entertainment Hak Hyun Kim said.

This news comes at the moment when LG Nepal is also trying to strengthen its position in the local market. 

"Our aspiration is to be the number one TV brand. We would have around 32 per cent market share when we exit 2022," Hyun Kim said in an interview in New Delhi. 

The Indian TV market is estimated to be at $4.6 billion (around Rs 35,700 crore by value) and the South Korean firm had close to 27 per cent market share in 2021, he added. 

"We understand the Indian consumer much better and it is helping us to improve our market share year on year," he said, adding, "We are launching India insight products which are value for money." The same can also be related to the company's vision in Nepal. 

Similar to the Indian customers, LG fans in Nepal also prefer features such as brighter panels and a loud sound base.  

Besides, LG Electronics India expects to maintain its leadership position in the extra-large 70 inches and above screen size premium range of TV sets. 

"The company is sensing exponential growth in the extra-large segment. It is growing beyond 1X and 2X," said Kim, adding, "It is just 5 to 6 per cent of the market but it is growing exponentially." 

"After the COVID-19 pandemic, the TV viewing habits of consumers have transformed. People now want to have a cinematic experience at home with ultra-large screens and the company is witnessing those behavioural changes," he said. 

"We want to be a number one player in the segment, with technology leadership. We want to provide totally different quality of display and viewing experience to our customer," said Kim. 

Nepal's TV industry is witnessing a shift towards larger screen size sets with smart features. Now 42-inch screen size has become an entry-level kind of thing for the consumer. 

Now, the bigger chunk of the Indian TV market is 4K TV, where LG is already number one, Kim said. 

Last year, 45 per cent of the total TV panels sold were 4K TV and the company expects the sales to be around 55 per cent this year. 

"This segment is growing very fast and LG is focusing on this particular 4K segment," he added. 

When asked about LG's ambition to be the leader in the segment, Kim said this target has been created by taking various things in mind, such as the product line of the company, its wide retail network of distributors and dealers and after-sales service in India. 

"This would be a mix of efforts, which comes from marketing, sales, products and other strategies. We have everything to achieve this goal," he added.

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The recognition of environmental issues has come a long way in the past six decades since the publication of Rachel Carson’s book Silent Spring. Today, nations, international organizations, and even brands are working to alleviate greenhouse gases, save plants and animals on the brink of extinction and enrich the biodiversity of our lands.

For average people without billion-dollar budgets, simply taking a reusable shopping bag to the grocery store, eating more environmentally-friendly foods, or factoring the environment into purchasing decisions can make a difference.

With the well-being of our planet in mind, LG Electronics (LG) has been helping consumers make smarter, greener choices for years.

With a long history of innovation in home appliances, residential heating, and cooling systems, LG has been setting an example for consumer electronics companies to follow by developing world-class sustainable technologies that take care of chores and keep homes fresh and comfortable without leaving a large environmental footprint.

Natural Power of Steam

The TrueSteam™ technology featured in LG’s dishwasher, dryer, and Styler harnesses the natural power of steam to cut through dirt and food debris and eliminate the fabric stains you can see – and the bacteria and odors you can’t.^* The high-temperature steam is created by boiling water inside the appliance, which means less harmful detergent finds its way into our wastewater systems.

Next-Generation Refrigerant

By adopting a low global warming potential (GWP) refrigerant, LG is taking its ecological responsibility to the next level by presenting solutions that pose less threat to the environment. R32, the industry’s next-generation refrigerant, has 70 percent lower GWP and requires 20 percent less gas than R410A, making the company’s heating and hot water system, Therma V, and air conditioning system, Multi V S, more environmentally friendly.

LG upgraded its DUAL Inverter Heat Pump dryer lineup by switching refrigerants from R314A to R290 – one of the lowest-GWP refrigerants currently available. LG dryers meet the high standards of TÜV Rheinland required for Green Product certification thanks to their sustainable use of resources and climate change mitigation.

The restoration of our ecosystem is everyone’s responsibility. Governments, businesses, communities, and individuals across the world all have a vital part to play and there’s no better time to begin our eco-friendly mission than today. It’s time to make those small, smarter changes to everyday life that will help make a better tomorrow possible.

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Washing Machine is one of the most important home appliances. Make your life easier with these budget Twin Tub LG Washing Machines:

 

The twin tub LG 6.5 KG washing Machine

The twin tub LG 6.5 KG Washing Machine comes with a Roller Jet Pulsator which adds friction to the clothes, removing dust & mites, Punch + 3  feature which creates three powerful streams of water which move repeatedly the laundry up and down in the drum ensuring that the tough soil is removed from your laundry.

Also, it comes with Wind Jet Dry reduces remaining moisture inside of washing machine and on the laundry, 3 Wash Program programs ensuring a safe and customized wash for every fabric type, Lint Collector that collects the fibers which come out while washing clothes and to not let it get stuck in the pipe and a Collar Scrubber helps you scrub cuffs and collars, saving your time and efforts.

Price: Rs. 25,190 

Specification:

Brand	LG
Capacity	6.5 Kg
Pulsator Type	Roller Jet
Air Dry	Yes
Blanket Option	No
Buzzer	Yes
No. Of Water Inlet	1
Soak	No
Power Supply	220V,50Hz

Twin Tub LG Semi 9.0 KG Automatic Washing Machine

Twin Tub LG Semi 9.0 KG Automatic Washing Machine comes with 3 Wash Programs which lets you choose from three different washing programs - gentle, normal, and strong, so you can pick the right program depending on the fabric type and your washing preferences,

Lint Collector that collects the fibers which come out while washing clothes, Collar Scrubber that scrubber helps you scrub cuffs and collars, saving your time and efforts, Roller Jet Pulsator which causes added friction to the clothes, removing dust & mites.

Also,  it comes with unique Rat Away Technology * that enhances the durability and performance to give you a best in the class experience. Spin Shower which removes residual soap off your clothes by using the spin cycle, Wind Jet Dry to reduce remaining moisture inside of washing machine and on the laundry, and a Soak Option that soaks clothes in a concentrated detergent solution for 20-25 minutes to help loosen tough dirt particles.

Price: NPR 28,500

Specification:

Brand	LG
Capacity(Kg)	9.0 Kg
Control	Electro-Mechanical
Pulsator Type	Roller Jet Pulsator
No. Of Wash Programs	3+1
Wash Programs	Gentle, Normal, Strong, Soak
Wash Timer (in Minutes)	15
Air Dry	Yes
Spin Timer (min.)	5
Soak Timer (min.)	25
Collar Cleaner	Yes
Hot/Cold Water Inlet	Cold
Buzzer	Yes
Color	Dark Grey
Dimensions	880 (w) x 530 (d) x 1025 (h) mm

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