Apple recently launched the online Apple Store in India. Apple now gives the option to Indian customers shopping from the Apple Store to personalize products by getting text or emojis engraved on them at no additional cost. Customers have to select the ‘add free engraving’ option after they have selected the product they want to purchase from the Apple Store. They can then add information about the personalization as per their preference. Customers can get emojis, names, initials, phone number, or date engraved as per their preference.

After entering the required information, customers can checkout paying only for the product they purchased as all the engravings are free. They can get these engravings on AirPods Pro, AirPods with Wireless Charging Case, AirPods with Charging Case, iPad Pro, iPad Air, iPad, iPad mini, Apple Pencil (2nd generation), and iPod touch.
“Add a personal touch or special message to AirPods, Apple Pencil (2nd generation), iPad, and iPod touch with free engraving. And now with all-new options available for AirPods, you can choose from Hindi, Bengali, Marathi, Tamil, Kannada, Gujarati, Telugu, English, or even emojis. Only at Apple,” Apple’s website reads.

Customers can also personalize Apple products if they plan on gifting it to someone. Alternatively, they can send the products in a gift-wrapped box and customized card, or a special message on the packing slip.

In India, Apple launched its online Apple Store in September and now delivers the products to the customers without the involvement of any third party, as it did so previously.
Apple also unveiled Apple One bundled subscriptions in India in October. Apple gives six services under the Apple One subscription such as Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and iCloud. The Apple Fitness+ powered by Apple Watch will be available later in 2020.

The individual plan subscription for Apple One comes for Rs 195 per month and gives Apple Music, Apple TV Plus, Apple Arcade along with 50 GB storage of iCloud. The family plan for Apple One subscription comes for Rs 365 per month and gives Apple TV Plus, Apple Arcade, and 200GB of iCloud storage that can be shared with up to six family members.

source: indiatoday

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Apple is about to change its subscription services, like Apple Music, Apple TV+ and so on, with a new Health service announced in the coming weeks.

An announcement is likely next month or in October, a new report from Bloomberg claims. While Bloomberg focuses mostly on the revised subscription system, where different services are bundled together for a lower cost than individual subscriptions, for me it’s the Apple Fitness suggestion that’s the most striking. Here’s everything you need to know about both parts of the report.

Apple Fitness

This looks like being a whole new service, intriguingly. Apparently, it’s going to be made up of virtual fitness classes which can be used by an app that will work on the iPad as well as on the iPhone and Apple TV.

By the way, it might not be called Apple Fitness, but let’s remember that the iPhone Activity app, found on iPhones linked to Apple Watch, is being renamed Fitness in iOS 14.

This project, you might like to know, has the codename Seymour, and is seen as something to rival classes offered by Nike or Peleton.

Apple will doubtless have its own take on this – if it was going to be a carbon copy of Nike Training Club or Peleton’s offerings, it wouldn’t bother. The integration of the app across multiple Apple platforms is interesting, but since Nike and others do that already, there’s going to be more to it than that.

Bloomberg says that Seymour will be a new subscription that will be offered in a higher-end bundle with other Apple services. It’s not clear from this whether or not it will be available as a standalone service.

Apple One bundled services

The suggestion of Apple bundling its various subscriptions has been mooted for some time but seems to be gaining momentum just now. After all, services are increasingly important to Apple and there’s a lot to choose from. Apple Music costs $9.99 a month. The gaming service, Apple Arcade, is $4.99 a month, as is Apple TV+, although buying a wide range of Apple products delivered a year’s free subscription of the TV+ service. Then there’s Apple News+, $9.99 a month and iCloud which starts with a free tier but rises to $6.99 a month for 2TB of data storage.

The latest indication is that Apple will link multiple services together under the aegis of Apple One, though this may just be a working title.

Bloomberg says the Apple One bundle could be launched with the next iPhone, which means it could be revealed as early as September.

 

Multiple tiers

A basic Apple One package would pair Apple Music with Apple TV+ for, presumably, something less than the two would currently cost. The next step up might add Apple Arcade, then there would be another tier with Apple News+ in the mix and another that includes extra iCloud storage.

All of which is very similar to Amazon’s Prime offering, where delivery of purchases is included alongside a video streaming service, among other things, for one monthly fee.

 

Family tiers

The report claims that all these options will be skewed towards families. So far, Apple Music has two main tariffs, individual at $9.99 and family at $14.99. Arcade, News+ and TV+ all include family sharing of up to six people and the highest iCloud storage tier is shareable within a family.

What’s interesting about the Apple range of services is they are so different. Someone with Apple News+ may well like Apple Music but have no desire for Arcade, say. The addition of the family aspect means a more diverse group of interests could be satisfied.

 

The overall intention, of course, will be to increase subscription numbers. And if it’s priced carefully enough, it could be a no-brainer to upgrade.

Source:Forbes

 

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Facebook is pushing back on new Apple privacy rules for its mobile devices — and putting app developers in the middle.

Apple will soon require apps to ask users for permission to collect data on what devices they are using and to let ads follow them around on the internet. The social network said Wednesday that those rules could reduce what apps can earn by advertising through Facebook’s audience network.

Facebook said it expects “less impact” on its own advertising revenue than on the ad-supported businesses that rely on its audience network to promote their apps. The audience network allows Facebook and Instagram advertisers to place their ads elsewhere on the internet.

Apple says the latest version of its mobile operating system, iOS 14, is designed to protect people’s privacy. It will require apps to ask users for permission to collect and share data using a unique code that identifies their iPhones and iPads. The update is due later this fall.

Facebook said that because of this change, it will no longer collect the identifier for advertisers on its own apps for iOS 14 devices. It is also asking businesses to create new ad accounts dedicated solely to running ads for apps for iOS 14 users in order to comply with Apple’s new rules.

Apple, on the other hand, said it is intent on giving people more choice over how they want to be tracked by companies on the internet — and the ability to say no if they don’t.

David Chavern, CEO of the news-publisher trade group News Media Alliance, said the change is “more annoying than material.” But he added that it could still cost publishers money by making ads on their apps less valuable to advertisers.

“The annoying part comes from the loss of revenue at a time when all revenue is important, and the unilateral nature of Apple’s decision,” he said. “They decide and the rest of the world just has to adapt.”

Source:AP

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Apple is delaying a new privacy feature in the next version of its iPhone operating system that will make it more difficult for app makers to track people online to help sell digital ads.

The decision outlined Thursday affects iOS 14, which is expected to be released as a free software upgrade to roughly a billion iPhone users later this month. Apple intended iOS 14 to automatically block tracking as soon as it came out, but the company now says it will hold back the tool until early next year.

The same safeguard was supposed be in the next operating systems for iPads and Apple TVs, too.

The feature would require apps to explicitly ask users to permission to collect and share data about their online behavior through a unique code that identifies every iPhone. That requirement raised fears that most people would block the tracking, making it more difficult for free apps to sell the ads that generate most of their revenue.

Currently, apps are automatically given a tracking code unless users of iPhones and other Apple devices go to the extra trouble of changing their privacy controls on their own.

Facebook, which runs the largest digital ad network behind Google, last week warned that the new privacy feature in iOS 14 threatened to deliver a major blow to many apps at a time they are already struggling amid a coronavirus-triggered recession.

Although Apple is postponing the new anti-tracking tool, the Cupertino, California, company emphasized that it shouldn’t be interpreted as a sign it is backing down from its outspoken commitment to protect the privacy of its customers as a “fundamental right.”

“We want to give developers the time they need to make the necessary changes” to apps and advertising models, the company said in a statement.

Apple’s postponement disappointed those trying to combat the digital surveillance that’s inherent in online tracking, said Craig Danuloff, CEO of The Privacy Co., which recently introduced its own privacy app to help protect iPhone users from prying eyes.

“One can only see this delay as harming millions of users who do not at all understand the level of tracking that’s going on,” Danuloff said.

source: AP

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