Daraz, Nepal’s leading online marketplace has announced a new initiative called Proudly Nepali – Promoting Nepali Brands.

Set to begin on 27th May 2022, the main goal of this initiative, as per the company is to highlight, promote and push Nepali Brands that have been delivering top quality goods and services in the Nepalese market, past and present.

The company's global vision of focusing more on localizing in each of their operating regions was given a boost back in February with the onboarding of a new Managing Director, Aanchal Kunwar. The Proudly Nepali initiative, is another push towards achieving that vision. The company has also assured that Proudly Nepali is not just a one-time campaign but rather a long-term project which will be continued throughout the year.  
 
This initiative also seeks to directly assist local brands and sellers associated with Daraz to increase their presence online and to conduct business easily in the modern digital age.

Past programs such as the Daraz Sahayatri and Sarathi recorded great numbers and directly helped more than 11,000 sellers shift their businesses online. And through this, Daraz hopes to be able to help Nepali Brands increase their presence and visibility online and help them take their businesses to new heights.  
 
With a curated list of some of the best Nepali Brands such as Fuloo, Juas, CG Digital, Mantra, Goldstar, Yasuda, Virjeans and more, the company firmly believes that this program will offer customers a chance to learn and find out more about homegrown Nepalese Brands.

For an import-dependent country like Nepal, there lies a rigid belief that goods and services made locally are not up to par. Proudly Nepali seeks to change that belief and encourage and motivate customers to support such homegrown Nepali brands and consume their goods and services. 

To further spread the key message – PROMOTING NEPALI BRANDS, Daraz has joined hands with FNCCI and SAWDF to form a strategic ecosystem. Similarly, promotions for Proudly Nepali have also been extended all across Nepal, incorporating all marketing channels.  

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While the total economic impact of the outbreak of COVID-19 (coronavirus) in Nepal is yet to be gauged, it is evident that the small-and-medium enterprises (SME) sector which contributes around 22% of the GDP and generates around 17 lakh employment has taken a major hit.

In order to revive the economy and further mitigate the impact of the pandemic, it is critical to reinvigorate the SME sector. In order to contribute to the efforts, Daraz, the leading online marketplace in the country, has launched Daraz Seller Sahayatri Program a program through which the platform is inviting retailers & businesses across the country to set up their digital ventures on Daraz to diversify their revenue streams beyond traditional brick and mortar.

The program is currently being implemented in all of Daraz’s operating countries and aims to reinvigorate the SME sector by providing a subsidy of nearly half a million US dollars with dedicated one-on-one support and access to free business consultation.

Under the program, Daraz Nepal has promised to charge 0% marketplace fees to SMEs on the sales made from the platform for the months of May and June 2020. The total local support package includes subsidies of more than NPR 55 lakh. The company is providing a swift online store set up so that new businesses can start selling on Daraz as early as possible.

Furthermore, businesses will also have access to analytical tools, free-of-cost education and training on eCommerce operations through Daraz University as the platform focuses on education to ensure sellers can optimize their business on Daraz.

Other support initiatives within the program include:

Weekly payouts to all Daraz sellers until 30th June 2020, A dedicated campaigns and visibility on the Daraz app for all SME sellers, Free access to analytical tools to improve performance and One-on-one support to help new sellers set up their online shops

Daraz is confident that the Sahayatri program will help thousands of SMEs get back on their feet by leveraging the increased e-commerce activity and reaching millions of Daraz customers across the country. 

Daraz is encouraging all businesses that wish to transition online to reach out to the company or simply register on the platform’s seller sign up page.

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Daraz Sahayatri Program, an SME (Small and Medium-Sized Enterprises) support package worth NPR 55 Lakhs, which invited SMEs to set up their online stores on the nation's leading e-commerce platform, has successfully received more than 8,000 registrations. More than 2,100 SMEs are already operating online with sales on Daraz while others are in the onboarding phase. 

Daraz invested NPR 55 Lakhs and waived marketplace fees for four months giving sellers access to more than 7 Lakh monthly active Daraz customers across the nation.

Furthermore, to help SMEs succeed online, Daraz has been providing free unlimited access to business consultation, e-commerce education and training via Daraz University. Daraz also provided dedicated one-on-one support to its existing and new sellers. 

“We are happy that we could support the local ecosystem with our Sahayatri program, but there’s a lot more to do. The SME sector still needs more support during these COVID-19 times and we will continue to work towards the empowerment of small businesses across Nepal” said Lino Ahlering, Managing Director, Daraz Nepal.

The Sahayatri program stands in line with Daraz’s mission to make it easy to do business in the digital age. Nepal’s leading online shopping marketplace currently has a growing community of more than 6,000 operating sellers and hosts more than 5 Lakhs products from Electronics, Fashion, Groceries to Household products. Daraz sellers are now gearing up for Daraz Shoputsav, the biggest shopping season of the year that includes back to back mega sale campaigns: Dashain Dhamaka, 11.11 and 12.12. 

Interested sellers looking to sell online with Daraz can easily register by following this link:  http://bit.ly/sellondarazPR

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