Godrej Appliances onboards Bollywood star Ayushmann Khurrana as Brand Ambassador
"Godrej Appliances has onboarded the popular and versatile actor Ayushmann Khurrana as brand ambassador."
Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Appliances has onboarded the popular and versatile actor Ayushmann Khurrana as brand ambassador, across its range including Refrigerators, Air Conditioners, Washing Machines, Dishwashers, Microwave Ovens, and Air Coolers amongst others.
The appliances sector is foreseeing a surge in demand in coming months. After two consecutive summers being affected by the pandemic, this is the first summer that is expected to mark a full return to pre-pandemic state.
The actor, known for his diverse portrayals and recipient of several awards, including a National Film Award, will feature in a series of campaigns for the brand, starting this April.
Commenting on the decision to rope in a brand ambassador, Kamal Nandi, Business Head and Executive Vice President - Godrej Appliances, part of Godrej & Boyce, said, “With rising demand, we wanted to ensure that we also strengthen our brand recall. A careful evaluation led us to Ayushmann Khurrana who shares a lot of synergy in values with the brand. Like Godrej, Ayushman enjoys a high level of credibility. He is also known for associating with progressive content. We believe this partnership will help us connect to consumers across the spectrum and reinforce our brand philosophy of 'Things Made Thoughtfully’.”
Sharing his thoughts, Salam Sonamani Singh, Associate GM, Head of Exports at Godrej Appliances commented, “We are delighted to witness the markets bounce back in this summer season after two long years. As we have been expanding our international presence, Nepal is a key market for us. Ayushmann Khurrana is popular among the people in Nepal and we are certain this association with the Bollywood actor will enhance the brands recall and take us a step further in achieving our vision to have Godrej in every home and workplace.”
He also added, “We are witnessing a CAGR of 25 % in the past 3 years as far as the Nepal market is concerned”
In Nepal, Godrej Appliances has been associated with CG Group, a billion-dollar conglomerate for more than 10 years.
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