There is a new beta version of WhatsApp out on the internet. It shows a few new features that may make an appearance in the app in the coming weeks when there is a regular update to it through the app stores.

HIGHLIGHTS

• WhatsApp has added a few new features to its beta app.

• One of the new features is always a mute option.

• The new build of the chat app also hints at a redesign for call buttons.

Among the new features, there is the 'Always Mute' option which will allow users to mute a particular chat window forever. The 'Always Mute' option replaces the one year option that was available earlier.

The WhatsApp 2.20.201.10 beta version also contains some UI changes. With this version, users will get a new Storage UI look. Though the rollout of the Storage UI feature began in past beta many users didn't receive it. But with the latest one, Android users can finally get the redesigned UI. To the added features, the app is also testing the Media Guidelines feature in this beta version. Using the Media Guidelines feature, people can enable guides to align stickers, GIFs, and texts while uploading a WhatsApp story.

The information comes to the courtesy WABetaInfo which also revealed that in the new beta build of the app the voice and video call buttons for business accounts have disappeared. While the calling buttons are hidden from the Contact Info, but users can access them if you tap the profile in the chat and contact list.

WhatsApp is the most used chat app in the world as well as in India. Though the app started as a simple chat app, over the years many features like video and audio or business features have been added to it.

source:indiatoday

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When asked a question, What is common between Instagram and Whatsapp? Nothing in particular comes in mind. But there is a big common aspect shared between the two, parent company, the social media giant Facebook. Yes, Instagram and Whatsapp are owned by Facebook.

Till date Instagram and Whatsapp were seperate entity doing their own business without Facebook interference. But that is going to change soon. Facebook is planning to re-brand Instagram and Whatsapp and has already notified employees of those company. So be prepared to see changes from Instagram and Whatsapp to Instagram from Facebook and Whatsapp from Facebook. For this Facebook spokesperson said "We want to be clearer about the products and services that are part of Facebook."

Facebook lately has been in many controversy regarding their security and user data breaches making people say Instagram, Whatsapp manage those data more securely. Doing this rebranding will be a slap to all those who criticize Facebook’s way of doing work making them aware WhatsApp and Instagram are also from the same company they criticize.

Facebook will buy a 10 per cent stake in the digital business of India's Reliance Industries for INR 43,574 crores, as the social media firm looks to leverage its highly popular WhatsApp chat service to offer digital payment services. The deal will help the Indian conglomerate cut debt that has piled up in its expensive push to secure top spot for its Jio Infocomm telecom business.

WhatsApp is trying to secure approval to roll out its digital payment service in India, which will see it compete in a crowded market with the likes of Google Pay and Paytm. The approval to expand beyond the beta launch hasn't come through yet.

"(India) is in the middle of a major digital transformation and organizations like Jio have played a big part in getting hundreds of millions of Indian people and small businesses online," Facebook founder CEO Mark Zuckerberg said in a post.

The messaging service has 40 crore users in India, its biggest market, reaching nearly 80 per cent of smartphone users in the country. The deal will also help the social media giant leverage WhatsApp to partner with Reliance's e-commerce marketplace JioMart, that connects small businesses to customers.

Jio has become the country's largest wireless operator within about three years of its launch, Mumbai-headquartered Reliance has also rapidly expanded its retail business, which now has over 10,000 stores selling groceries, consumer electronics and apparel.

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Facebook is launching Shops, a service that will allow businesses to display and sell products on the world's largest social network's platforms, Chief Executive Mark Zuckerberg said on Tuesday.

The move to build up e-commerce offerings follows Facebook's launch last year of limited shopping options on photo-sharing app Instagram and messaging app WhatsApp. Company leaders wager making the platforms more business-friendly will generate fresh ad revenue, even as user growth slows.

Facebook Shops will tie at least some of those efforts together, enabling businesses to set up a single online store accessible via both Facebook and Instagram. A checkout feature will enable in-app purchases, while a more deeply integrated messaging feature will allow customers to chat with businesses through WhatsApp, Messenger or Instagram Direct.

Zuckerberg also said the world's largest social network would be working more closely on product integrations with Shopify and seven other online commerce platforms (BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics) going forward. 

As with Facebook's other e-commerce features, Shops will be free for businesses to access with the expectation it will boost consumer engagement and ad sales.

"This is the biggest step that we've taken yet to enable commerce across our family of apps," Facebook chief executive Mark Zuckerberg said.

The primary focus of Facebook Shops is to make it easy for businesses to have online storefronts to survive during the crisis and ride the online shopping trend into the future, according to Zuckerberg.

Virtual Dressing Rooms

Facebook is also working on free tools including augmented reality to let shoppers see how they will look in outfits, cosmetics or other items for sale, according to Zuckerberg.

"I hope that we can at least help build some of the infrastructures that businesses need not only in this moment but going forward as well," Zuckerberg said.

"Because even when this period and the lockdowns pass... we're going to continue living more of our lives, and doing business, online."

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