Mahindra and Mahindra Limited on Monday unveiled its new logo for all of its SUVs in its India product portfolio.

The upcoming Mahindra XUV700 will be the first SUV from the carmaker to sport the new visual identity.

The new Mahindra SUV logo, to be seen first on @MahindraXUV700, is more than just a mark. It is the new us. Watch the logo reveal film narrated by Naseerudin Shah with music by @EhsaanNoorani-@loy_mendonsa here https://t.co/DSHij8DPpn#Mahindra #ExploreTheImpossible #LogoReveal pic.twitter.com/3WiglSto41

— Mahindra Automotive (@Mahindra_Auto) August 9, 2021

The carmaker states that the logo reflects the ambition and ability to take new challenges head-on.

"It’s not only a new logo but a representation of the rejuvenated spirit at Mahindra," said Veejay Nakra, CEO, Automotive Division, M&M Ltd. "What better platform than the new XUV700 to showcase it to the world. The visual overhaul of our identity will be carried in a phased manner across our SUV nameplates, and across virtual and physical touch-points where our customers interact with us."

"The idea behind visual identity change is to express that liberating feeling, that you can go where you want, when you want – in complete style, control, and security, taking your world with you," said Pratap Bose, EVP and Chief Design Officer at M&M Ltd

The XUV700 will get a solid design element on the outside and Mahindra has been dropping pointers to the plethora of new-age features that the SUV will have on offer. 

SUV will be introduced in both diesel and petrol engine options with both automatic and manual transmission units.

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Mahindra & Mahindra is gearing up to reveal the much-anticipated XUV700 SUV in the coming weeks. A dedicated website for the upcoming 6-seater SUV has gone live ahead of its official debut, where interested customers can sign up for the latest updates. The Mahindra XUV700 will be the production version of the W601 project, which is set to launch in the third quarter of 2021 (i.e. between July and September). It will compete against the MG Hector Plus, Tata Safari, and the upcoming Hyundai Alcazar in this segment.

The new Mahindra 7-seater SUV will be manufactured at the carmaker's Chakan plant in Pune, Maharashtra. The XUV700 will be a spiritual successor to the XUV500. The SUV will be based on the same platform as the new Thar and will have a better design, advanced technologies, and more powerful engines than its predecessor. It will, in fact, be larger and more spacious than the XUV500.

As previously stated, the new Mahindra SUV will include ADAS (advanced driver assistance system), an autonomous braking system, a radar system, 3D panoramic vision for the driver, and an eyelid tracking mechanism.

The new Mahindra XUV700 SUV will be available with a new 2.0L turbo mStallion petrol engine and a 2.2L mHawk diesel engine. The gasoline engine will produce 190bhp, making it the most powerful SUV in its class. The oil burner will produce close to 185bhp. There will be two transmissions available: a 6-speed manual and a 6-speed torque converter automatic.

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Mahindra's new XUV700 will be launching in India later this year. The company has previously rolled out details on the car's key features including Auto Booster Headlamp, Smart Pop-up Handles, Driver Attention Monitor, and widest-in-segment roof.

Mahindra has confirmed via its social media handles that the upcoming new-gen Mahindra XUV700 will also get Smart Filter Technology to make cabin air safer for occupants.

The key features of the XUV 700 will include a leather-wrapped multi-function flat-bottom steering wheel, reading lamps, dual-zone climate control, wireless charging, etc. It is also said to receive the level-2 Advanced Driver Assistance System (ADAS). 

It will be equipped with a dual-screen high-resolution display on the inside that has taken inspiration from screens found in high-end luxury cars. This display will act as a touchscreen infotainment system and as an instrument cluster as well.

SUV will be introduced in both diesel and petrol engine options with both automatic and manual transmission units. As part of the optional kit, also expect an All-Wheel-Drive system to be introduced.

When launched, expect it to be priced somewhere in the range of INR 12 lakh to INR 17 lakh.

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