Mahindra SUVs get new Twin Peaks logo, ahead of XUV700 Launch
"The car maker states that the logo reflects the ambition and ability to take new challenges head-on."
Mahindra and Mahindra Limited on Monday unveiled its new logo for all of its SUVs in its India product portfolio.
The upcoming Mahindra XUV700 will be the first SUV from the carmaker to sport the new visual identity.
The new Mahindra SUV logo, to be seen first on @MahindraXUV700, is more than just a mark. It is the new us. Watch the logo reveal film narrated by Naseerudin Shah with music by @EhsaanNoorani-@loy_mendonsa here https://t.co/DSHij8DPpn#Mahindra #ExploreTheImpossible #LogoReveal pic.twitter.com/3WiglSto41— Mahindra Automotive (@Mahindra_Auto) August 9, 2021
The carmaker states that the logo reflects the ambition and ability to take new challenges head-on.
"It’s not only a new logo but a representation of the rejuvenated spirit at Mahindra," said Veejay Nakra, CEO, Automotive Division, M&M Ltd. "What better platform than the new XUV700 to showcase it to the world. The visual overhaul of our identity will be carried in a phased manner across our SUV nameplates, and across virtual and physical touch-points where our customers interact with us."
"The idea behind visual identity change is to express that liberating feeling, that you can go where you want, when you want – in complete style, control, and security, taking your world with you," said Pratap Bose, EVP and Chief Design Officer at M&M Ltd
The XUV700 will get a solid design element on the outside and Mahindra has been dropping pointers to the plethora of new-age features that the SUV will have on offer.
SUV will be introduced in both diesel and petrol engine options with both automatic and manual transmission units.
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