YouTube introduced the High Dynamic Range (HDR) support for videos that enable the users to create quality content on the platform back in 2016. This HDR support includes higher contrast videos, more precise shadows and highlights, a broader variety of colors, and overall enhanced image quality.

Since Livestream videos are more popular on YouTube, the Company has decided to add this HDR support for Livestream content as well. This announcement has come after the company rolled out HDR support more than four years ago for pre-recorded video content uploaded to the platform. According to Mashable, with this announcement, YouTube becomes the first major platform to enable HDR quality content on its live streams. HDR  videos have a broader range of colors and higher contrast. An HDR video's whites will be brighter and blacks will be darker. The overall image ends up being much more vibrant than that of standard video. With this new feature, the users are more likely to notice a substantial difference between HDR and non-HDR video than between 4k and 1080p video. Viewers can stream HDR content on any supported mobile device, TV, or streaming set-top box or stick.

YouTube has provided creators with an outline of what they need in order to Livestream in HDR as well. This is the second time this month that YouTube has launched some big new features for the company's live-streaming features. Last week, YouTube rolled out new updates to its Premiere feature, which allows creators to air pre-recorded uploaded video as a one-time Livestream when it is first made public.  The new features allowed creators to air a teaser trailer or countdown before the video's debut. The update also provided creators with the ability to Livestream before the video's premiere and seamless transition into the newly uploaded video after the live portion of the stream ends.

source; theverge

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YOUTUBE MUSIC GOT MORE EASIER TO STREAM ON TELEVISIONS

On Monday, YouTube announced a number of updates for its YouTube Music TV app, including TVs running Android TV OS and the new Chromecast with Google TV. For all smart TVs, YouTube Music users can now access saved playlists and liked songs in their available libraries, the company said in a blog post. The options will appear in the YouTube Music tab within the YouTube TV app. The update also includes new visuals to show albums and playlist artwork.

“We’re working hard to bring even more features to YouTube Music,” the blog post reads. “In the coming months, YouTube Music Premium users will be able to continue playing music in the background after exiting the app.”

The main change is that Android TV OS users will be able to access music uploads directly in your library. There’s also a new playback interface that’s designed to include relevant information like the artist’s name, as well as display a progress bar while a song plays. For devices with the Android TV home screen, people will also be able to use a new YouTube Music row to make browsing easier, according to the blog.
YouTube Music launched in 2018, with The reviewer calling it “surprisingly great.” As YouTube expands the service, the app — on TV, mobile, and desktop — have seen a number of updates. Recently, YouTube made it so people without premium accounts could cast to their speakers and allowed Google Music users to transfer their tunes over to YouTube Music.

Expect more changes to YouTube Music on TV sets as YouTube Music will soon replace Google Music.

Source:verge

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Tools are set to be launched by Google, by use of which YouTube users will be able to remove most of gambling and alcohol advertisements. 

Though the ads are mainly based on users browsing history, some of the ads are "contextual", meaning that these ads are linked to the content being viewed on YouTube or on websites that use Google Ads to sell space to advertisers. And due to this many advertisements of online casinos, appear in news articles about gambling addiction. 

The new tools are said to make it easier for viewers to avoid these ads via Ad settings. Google says that these tools will be available Firstly for the US, then UK, and slowly to the rest of the world. 

This feature doesn't guarantee the removal of 100% of Gambling and alcohol Adverts but will exclude the ones majorly seen on YouTube or on sites that use Google Ads.

Google Ads Management Service from Nepal

 

Source: the guardian

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