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What a Biden Presidency Means for the Auto Industry?

4th March 2021
"Electric cars, stricter tailpipe emissions, high-speed rail—but at what cost"

Biden is president of the United States, and like all new CEOs of America, he has a list of goals, including how he wants Americans to get around the country. But just like George H.W. Bush being mystified by a supermarket scanner, Biden's four-decade Beltway residency and Amtrak commute have made him ill-equipped to navigate the realities of transportation's future. And progressive Democrats are riding shotgun, one gaudy initiative at a time.

What a Biden Presidency Means for the Auto Industry

Biden is assumed to reverse Trump's emissions and fuel economy regulation relaxations, reinstating stricter Obama-era standards, and has expressed support for the 16 states that follow the California Air Resources Board statutes. Automakers don't want to be on the wrong side of climate change and will play ball, despite some added costs. They'll appreciate being part of Biden's pledged 1 million new jobs from infrastructure and cleantech. This is all noble and good. Cleaning auto emissions is a fast way to improve our air quality.

However, Biden has taken the next step beyond rejoining the Paris Agreement, pledging to make the U.S. government vehicle fleet all-electric by 2030. This is more of a paper proclamation, as there are plenty of loopholes to keep internal combustion vehicles where necessary.

As for EVs and the general public, Democrats fended off Trump's attempts to squash the $7,500 ZEV-purchase tax credit. This was an instance of Trump fighting with himself—hating the kale-green touchy-feelies of EVs while also potentially removing a tax break for the richest folks who bought Teslas. In the end, the credits stayed.

Now Biden wants to extend these tax credits. This is government picking winners (which it does all the time), rather than letting the free market dictate—but at least now the tax credit will benefit purchasers of lower-priced EVs as more affordable nameplates reach dealerships.

Biden also wants to push for at least 500,000 more EV charging stations to make electrics more accessible to Americans as EV purchase prices come down (we think he means 500,000 charging ports, as there are only 168,000 gasoline service stations in America, according to fueleconomy.gov). Still, each fast-charger costs an average of $20,000 to install, according to Department of Energy estimates. Add it up, that's $10 billion. Guess who's paying for that? You are, Mr. and Mrs. Taxpayer.

But here's where fantasy diverges from reality. California Governor Gavin Newsom has pledged all new passenger vehicles sold in the state will be zero-emission by 2035. A similar plan for all Americans is working its way through Congress.

This is preposterous. First, note the word "sold," as lawmakers cannot force residents to buy zero-emission vehicles. After all, "freedom" includes freedom of choice, though Biden's proposed "cash for clunkers" program to exchange gas burners for EVs could sweeten the pot (with taxpayer dollars). Still, there may be a significant percentage of Americans who will believe, "You can have the keys to my Hellcat when you pry them from my cold dead hands."

What a Biden Presidency Means for the Auto Industry

As a result, people will hang on to their gas-powered cars longer and longer, rather than buy government-mandated EVs. Unless shoppers can have price, performance, and fill-up-time parity for an electric equivalent to a gas Honda Civic or Ford Escape, there won't be demand. Dealership lots will be filled with unsold inventory. Factory lines will slow and stop. The last thing Democrats want to do is honk off the United Auto Workers union, so expect these mandates to get defanged unless tech advances and raw materials availability deliver capable, affordable EVs in time to meet these targets.

More worrisome, EVs represented a mere 1.8% sliver of the overall vehicle market in 2020. Subtract the trendy, monied enclaves near San Francisco, Los Angeles, Seattle, Boston, and New York City, and EV sales are virtually nonexistent.

Some theorize the rise of EVs could follow that of personal computers or smartphones, where mass acceptance followed the trendsetters when everyday prices became affordable. But computers and smartphones were an incremental technology—they weren't trying to replace something that already existed and did the job perfectly well. Still, given certain automakers' budgetary commitments to EVs, they are certainly ramping up in anticipation of mass acceptance.

Still, to require such a stratospheric ramp-up of EV market share means Americans will have to start surrendering the keys to their 275 million gas-powered Camrys, Explorers, and, yes, Silverados, to embrace the electric future. Subsidies are a start, but the government cannot mandate consumer choice.

As for larger transport issues, Biden's naming of Pete Buttigieg as Secretary of Transportation appears to be another case of political payback. What does a mayor of a college town of 100,000 people know about interstate transportation? Buttigieg's infrastructure-laden campaign promises aside, we'll soon find out. Biden also needs to fill crucial department-head roles with subject-matter experts, such as an NHTSA administrator—a vacant position since August 2019, and even then, it was an "acting" head of the agency.

Speaking of Buttigieg but getting away from the idea of cars as transport, the new DOT secretary has started pushing to upgrade Amtrak to the equivalent of European high-speed rail. While HSR has merits in certain applications, it also costs about $200 million per mile to build, at least in California's example. Amtrak's estimates to replace its existing Northeast Corridor with HSR is even more expensive—because it requires bespoke tracks not shared with freight. Even with the cheaper California math,  to merely replicate Amtrak's existing 22,000-mile network would cost $4.4 trillion.

Look, this is not so much about transportation policy as electability. Come 2022 and 2024 campaign time, a $4 trillion tax hike so latte-swilling, Brie-sniffing coastal elites can zoom around in EVs or take fast rail between Silicon Beach and Silicon Valley could be a wedge issue in crucial electoral states like Georgia and Texas. If a voter in Atlanta or Dallas thinks that California and New York are taking money from his pocketbook, and it's because of the Democrats, they'll vote the other way.

It's been 10-plus years since President Obama's $8 billion high-speed rail giveaway. So far, barely anything has been accomplished other than to give funding to think tanks, buy a few parcels of land, and turn a few shovelsful of dirt. But Democrats are ready to double down, with lots of zeros on the end.

Add all of this up, and Republicans will feast on these "coastal elite" tax or deficit increases come election time—and you can say goodbye to the Democrat-led Senate. It's realpolitik in action, and that's what drives America.

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Trump, Biden fight for primacy on social media platforms

4th July 2020
"On an average day, President Donald Trump sends about 14 posts to the 28 million Facebook followers of his campaign account. His Democratic rival, Joe Biden, delivers about half that many posts to an audience of just 2 million."

On an average day, President Donald Trump sends about 14 posts to the 28 million Facebook followers of his campaign account. His Democratic rival, Joe Biden, delivers about half that many posts to an audience of just 2 million.

The numbers are similarly skewed in other spheres of the social media landscape.

On Twitter, Trump’s 82.4 million followers dwarf Biden’s 6.4 million. The president has spent years cultivating a ragtag digital “army” of meme makers and political influencers who retweet campaign messages hundreds of times daily. Trump is outspending Biden on Google and YouTube advertising by nearly 3 to 1.

As his reelection bid faces growing obstacles, his primacy in the dizzying digital world is one of his top advantages, giving him a massive platform to connect with supporters and push a message that ignores his vulnerabilities related to the pandemic, unemployment and race relations. Biden and his allies are now working feverishly to establish a social media force of their own.

For the first time, Biden outspent Trump on Facebook advertising in June, pouring twice as much money into the platform as the president. His campaign is recruiting Instagram supporters to hold virtual fundraisers. And it’s plotting ways to mobilize the power of hundreds of teens on TikTok who reserved tickets for Trump’s recent Oklahoma campaign rally and took credit for sinking the event by artificially inflating the crowd count before it began.

But Trump’s head start may be tough to overcome.

“Vice President Biden and Trump have very different challenges right now,” said Tara McGowan, the founder of liberal digital firm Acronym and former digital director for the Democratic super PAC Priorities USA during the 2016 campaign. “Trump needs to hold his base ... and Vice President Biden needs to define and in a lot of ways introduce himself to you new voters, and potential supporters.”

But Trump’s unimpeded access to the digital microphone is facing its limits.

Twitter is beginning to fact check Trump’s posts, including one that made unfounded claims that mail-in voting would lead to fraud. The company also alerted users when the president posted a manipulated video, and it hid his Twitter threat about shooting looters in Minneapolis.

Under pressure in June as major companies yanked advertising from its site, Facebook promised it would label Trump posts when they break rules around voting or hate speech. Video messaging platform Snapchat last month also said it would keep the president’s account active and searchable but would stop showcasing his profile on the platform. And in a move to clamp down on hate and violent speech, the online comment forum Reddit decided to ban one of the president’s most prolific fan forums, The_Donald.

Trump and Biden have strikingly divergent tactics on social media.

A centerpiece of Trump’s digital efforts is the Team Trump Online! nightly live broadcasts streamed on Facebook, Twitter, Instagram and Twitch, an online streaming platform. The broadcasts feature top Trump surrogates including daughter-in-law Lara Trump and Vice President Mike Pence.

Trump also tweets with far greater velocity, sending more than 160 Twitter messages during a seven-day period starting June 14, an Associated Press analysis of Trump and Biden’s accounts reveals. More than 50 of Trump’s posts were retweets from an assortment of users that included the U.S. Army, far-right meme makers, conservative news outlets, little-known congressional candidates and anonymous accounts that in some cases promoted conspiracy theories.

The president’s steady retweets of everyday users helps fans feel connected to him, said Logan Cook, a Kansas internet meme maker whose work Trump has regularly promoted on his social media accounts.

“President Trump’s team, they’re blending in with social media culture, which is also why they’re getting into so much trouble,” said Cook, whose Twitter account @CarpeDonktum was permanently suspended last week for copyright violations. His memes are controversial because he alters videos to mock Trump’s political rivals, including Biden.

Twitter users celebrate being retweeted by the president, or his inner circle, like the president’s son, Donald Trump Jr., who has more than 5 million followers.

Trump’s followers see producing sardonic memes or videos as a game where the ultimate prize is a retweet from the president, said Misha Leybovich, a tech entrepreneur who produces social media engagement products that support Democratic candidates and causes.

“The fan base is having a blast,” Leybovich said. “If they never gave the fans the ability to be amplified by the president, the stakes would be lower.”

Biden has stuck to a more conventional approach, tweeting nearly 60 messages during that same time, only a handful of which were retweets from verified accounts, like former President Barack Obama, or established news outlets. Every video Biden tweeted out over that week in June was produced by his own campaign.

But the effectiveness of campaign messaging isn’t just about numbers, said Jennifer Mercieca, a political rhetoric professor at Texas A&M University.

“If you want to compare the attention and engagement metrics, it might look like Trump is way ahead, but that attention and outrage isn’t always good,” Mercieca said. “When a child is throwing a tantrum, you’re giving them attention, but it’s not because you approve of their behavior.”

Indeed, the Biden campaign argues that despite being outmatched on social media, their engagement is strong.

“The way that they treat their supporters, it’s about distraction. It’s about keeping them angry,” said Rob Friedlander, Biden campaign digital director. “For us it’s about, how do we make you feel like you’re brought into the campaign.”

The campaign is creating Facebook groups, holding virtual events on Instagram and partnering with social media influencers who create posts in support of the campaign.

One such group is an Instagram account called Bakers for Biden,which bakes bread and ships sourdough starters across the country in exchange for donations to Biden. The group was born out of what Brooklyn marketing executive Domenic Venuto first saw as an inadequate response from Biden’s campaign to Trump’s taunts and conspiracy theories.

Venuto said he’s come to understand the campaign’s digital strategy of ignoring Trump’s attacks.

“They’ve been very good at promoting values and shying away from being baited into the same tactics (as the Trump campaign),” Venuto said.

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Compiled by : Reviewer Samana Maharjan

Twitter, Facebook to hand over @POTUS account to Biden on January 20

22nd November 2020
"The social media giants will also hand over other institutional handles - for the White House, vice president and first lady of the United States - on inauguration day."

Twitter Inc and Facebook Inc will transfer control of the @POTUS account to the Joe Biden administration on Jan. 20, the social media companies said on Saturday.

The @POTUS account on both platforms is the official account of the President of the United States. It is separate from the @realDonaldTrump Twitter account and the @DonaldTrump Facebook page that U.S. President Donald Trump mostly uses to write his posts.

Twitter is actively preparing to support the transition of White House institutional Twitter accounts on January 20th, 2021. As we did for the presidential transition in 2017, this process is being done in close consultation with the National Archives and Records,” the company confirmed to Reuters on Saturday.

The social media giants will also hand over other institutional handles - for the White House, vice president and first lady of the United States - on inauguration day.

In 2017, we worked with both the Obama Administration and incoming Trump Administration to make sure the transition of their Facebook and Instagram accounts was seamless on January 20th, and we expect to do the same here,Facebook said in response to a query from Reuters.

Politico reported earlier that the handover of the @POTUS Twitter handle requires no sharing of information between the outgoing Trump team and incoming Biden team.

It also reported that Twitter will meet transition officials of Biden and Vice President-elect Kamala Harris in the coming months to discuss the particulars of how the new administration will use Twitter.

Biden, who has reached the two-week mark since becoming president-elect, is preparing to take office on Jan. 20, but Trump has refused to concede and is seeking to invalidate or overturn the results through lawsuits and recounts in a number of states, claiming - without proof - widespread voter fraud.

Source: Reuters


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Joe Biden won't take over Trump's millions of Twitter followers

23rd December 2020
"The @POTUS account has more than 33 million followers while @WhiteHouse has 26 million."

Twitter has told President-elect Joe Biden’s team that President Donald Trump’s followers will not carry over to the official accounts assigned to the new president and White House, as Twitter plans to wipe out all followers from the @POTUS and @WhiteHouse accounts once Biden is attested in on January 20

The move would mean the Biden administration’s accounts will start from zero followers, cutting off a way for Biden to instantly reach millions of people who currently follow the official accounts used by Trump. The @POTUS account has more than 33 million followers while @WhiteHouse has 26 million.

Twitter also said that the accounts for @VP, @FLOTUS, @PressSec, @Cabinet, and @LaCasaBlanca will also have their followers cleared. 

Twitter in 2017 did just a reversal of this when the Trump administration took over accounts from the Obama administration. Back then, Twitter essentially duplicated the existing accounts, creating an archive of Obama-era tweets and followers and building a new set of accounts for the incoming administration that engaged all of those followers without any of the tweets.

Twitter hasn’t said why it’s changing the policy this time. Twitter told The Verge it is “in ongoing discussions with the Biden transition team on a number of aspects related to White House account transfers.” Biden’s team seems to be unhappy about this change in policy, given the significant digital advantage they’ll be losing. Flaherty said the transition team “pushed back and we were told this was unequivocal.”

On Inauguration Day, anyone who follows one of the handles being transitioned will receive a notification that the account is being archived, a Twitter spokesperson said. They will also be given the option to follow the Biden administration’s new accounts. There are no details yet on what that notification will look like for users.

Even though the president has plenty of platforms to speak from, there’s no denying that Twitter is a major communications tool for the president after these last four years.

Donald Trump’s @POTUS account will be renamed @POTUS45 and stay frozen as it is. He’ll still be in control of @realDonaldTrump, although with fewer protections than before.

Source; TheVerge

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