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YouTube rolling out picture-in-picture feature to iPhones, iPad

20th June 2021
"YouTube did not provide a timeline for when the feature would arrive for free users, but stated the rollout to Premium subscribers is in progress"

The YouTube app on iOS will soon be getting picture-in-picture support.

It will allow users to watch videos while doing other things on their iPhones and iPads. A YouTube spokesperson said that the feature is currently rolling out to Premium subscribers and that a launch for all iOS users (including the free ones) in the US is in the works. Apple added support for picture-in-picture video for iPads with iOS 9 and brought it to iPhones with iOS 14.

Since then, YouTube's support for the feature on iPhones and iPads has been spotty; it works for iPad if you're using Safari (though some have reported it doesn't work for non-Premium subscribers); iPhone users have only been able to access the feature periodically. That complication seems to be going away, at least for those in the US: iOS users, with or without a YouTube Premium subscription, will soon have access to it using the YouTube app as Android users have for years.

YouTube did not provide a timeline for when the feature would arrive for free users, but stated the rollout to Premium subscribers is in progress.

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Alphabet's YouTube to launch TikTok-like product

14th September 2020
"YouTube is rolling out its version of social media rival TikTok"

Alphabet Inc’s YouTube is rolling out its version of social media rival TikTok, a new short-form video service called Shorts, enabled within its video-sharing platform.

YouTube will first test the feature in India over the next few days and then expand to more countries in the coming months, it said in a blog post on Monday. 

YouTube’s new product, which will compete with Facebook Inc’s Reels and TikTok, will let users record short mobile-friendly vertical videos and then add special effects and soundtracks pulled from a music library.

The announcement also comes as Oracle Corp and China’s ByteDance team up to keep TikTok operating in the United States, beating Microsoft Corp in a deal structured as a partnership rather than an outright sale.

YouTube’s entry into the short-form video service space coincides with TikTok’s ban in one of its biggest market, India, following the country’s escalating tensions with China.

Source: Reuter

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YouTube canceling Rewind because 2020 has been too much

12th November 2020
"The first time Rewind’s been canceled since it began in 2010."

YouTube Rewind, the company’s annual end-of-year tribute to creators, trends, and moments that defined the platform, will not happen this year.

The company issued a statement acknowledging that “2020 has been different,” adding that “it doesn’t feel right to carry on as if it weren’t.” This marks the first time Rewind won’t happen since YouTube started the annual celebration in 2010. Although Rewind has become somewhat of a joke to the creator community in recent years — it became the most disliked video of all time in 2018 — it’s still a staple of YouTube’s culture, even if people are just using it to dunk on their own videos. To be fair, even CEO Susan Wojcicki admitted they’re a little cringe-inducing.

We know that so much of the good that did happen in 2020 was created by all of you,” YouTube’s statement reads. “You’ve found ways to lift people up, help them cope, and make them laugh. You made a hard year genuinely better.”

While many people were stuck at home because of the pandemic, YouTube saw surges in usage as more people spent time streaming video online. By the end of March, views on videos that centered on “with me”-stylized content (get ready with me, work out with me, study with me) saw massive increases in viewership, according to the company. Live-streaming also picked up on YouTube as well as on other platforms like Twitch and Facebook.

YouTube did not say if Rewind will return for 2021. Like everything right now, I imagine it all depends on what the future brings. All I know is I’ll miss YouTube’s annual attempt to try to celebrate the good on its platform (especially when there’s so much bad), and the inevitable reaction videos from creators explaining in detail just how wrong YouTube got it again.

Source: theverge


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YouTube will run ads on some creator videos, but it won’t give them any of the revenue

23rd October 2021
"The company is rolling it out on a ‘limited number of videos’"

Starting today, YouTube will begin running ads on some creators’ videos, but it won’t give them a portion of the ad revenue because they’re not big enough to be enrolled in its Partner Program.

When advertisements run on YouTube videos, those creators typically receive a portion of the revenue through their role in YouTube’s Partner Program. With the new monetization rules, a creator who is not in the partner program “may see ads on some of your videos,” according to an update to the platform’s Terms of Service.

Prior to the update, YouTube says these videos only received ads in limited circumstances, like if they were monetized by a record label as part of a copyright claim. The update will mostly affect smaller creators without a huge viewership; YouTube’s Partner Program requires creators to have accrued 4,000 total hours of watch time over the last 12 months and have more than 1,000 subscribers.
Advertising is big business for YouTube and its parent company, Google, with the video site generating $5 billion in the last quarter alone. Advertising is also a big deal for creators, who may rely on the site’s payouts to support themselves. Now, YouTube will be able to run more ads on its platform and won’t have to pay a number of creators in the process. The company confirmed to The Verge that ads will still not run on videos from non-partnered creators that center on sensitive topics. These include politics, religion, alcohol, and gambling.

The news did not go over well with members of the YouTube community. The creator community’s relationship with YouTube over advertising revenue has been fraught for years. In late 2016 and early 2017, YouTube creators who were in the Partner Program were hit by a sudden drop in advertising revenue as the platform struggled to contain disturbing children’s videos and other harmful content. Then in 2018, the Logan Paul incident led to changes to the Partner Program and more difficulty for creators to start earning revenue.

YouTube didn’t say how many creators will see ads run on their videos without paying out to them, but the company confirmed channels of all sizes may see ads appear. The company will monitor the impact on creators.

Source: theverge


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