Apple Inc on Tuesday scheduled a special event for Sept. 15, with fans and investors expecting a refresh in the lineup of some of the company’s core products.
While Apple uses its September events to showcase its most important products, new versions of iPhone handsets might still take time as the company in July had flagged a delay of a few weeks from the usual timeline.

Other products usually unveiled in September include new versions of the Apple Watch and iPad.

The event will be streamed on the company’s website from its campus in Cupertino, California, Apple said, without providing further details.

The iPhone maker’s typically cryptic invitation for media read: “Time flies.”

Apple, known for splashy launches packed with hundreds of journalists at its campus, would be forced to tone down some of the excitement this year with the event running virtually for the first time due to COVID-19.

Apple's marketing chief tweeted here a video teaser, with the launch date appearing in augmented reality format, hinting at a 3D element to the event.

See you in 7 days! #AppleEvent pic.twitter.com/zDXneII5di

— Greg Joswiak (@gregjoz) September 8, 2020

“I wouldn’t count on the iPhone 12 being part of an unveiling. With so much hype around the expected 5G capability, timing will be everything and this delay could prove a big issue for Apple,” Investing.com analyst Haris Anwar said.

Analysts have suggested that Apple is likely to schedule a separate event later for the launch of new versions of the iPhone.

“If they’re unable to launch in October, then it could seriously hurt sales in the crucial holiday season, where many will be looking to replace their phones with newer models,” Anwar added.

Source: Reuters

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Intel Corp (INTC.O) on Wednesday unveiled “Tiger Lake,” the 11th generation version of its flagship chip for laptops that it hopes will help it regain lost market share and counter forthcoming Apple Inc (AAPL.O) machines with Apple-designed chips.

Intel said the chips use a new manufacturing technique and other tweaks that make them more powerful at tasks such as using artificial intelligence to reduce background noise during video calls.

The company said it worked with laptop makers including Dell Technologies Inc (DELL.N) and Samsung Electronics Co Ltd (005930.KS) and that 50 machines from different makers will be available for the holiday shopping season.

The Tiger Lake processors come as Intel, one of the few chip companies that both designs and makes its own chips, has struggled with manufacturing delays. The company has started to lose market share to rivals such as Advanced Micro Devices Inc (AMD.O) that use outside manufacturers such as Taiwan Semiconductor Manufacturing Co (2330.TW).

In a pre-recorded presentation streamed on Wednesday, Intel executives focused on real-world performance. Showcasing the new chip’s graphics capability, Intel executives claimed better frame-rate performance than rival chips from Nvidia Corp (NVDA.O) and AMD and presented a video clip of a young gamer beating her father while his laptop lagged.

Intel announced a new co-brand for Project Athena laptops, co-engineered with manufacturers, that use Tiger Lake chips called “Intel Evo.” The project is aimed at boosting consumer confidence in sometimes-disappointing claims about features such as battery life.

The branding will be available to partners that make high-end machines, similar to the “Ultrabook” branding campaign that Intel launched in 2011 after Apple introduced its MacBook Air machines. Apple, which announced in June it would quit using Intel chips and move to its own Apple Silicon chips, plans to release the first such machines this year.

Source: Reuters

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Shortly before midnight on the Friday before Labor Day weekend, Epic Games pushed the button on its next legal action against Apple’s ban on the immensely popular Fortnite.

There was no question that Epic would file for a preliminary injunction against Apple in an attempt to force the iPhone maker to bring Fortnite back to the App Store — hearings were already scheduled for September 28th. But now, you can read the company’s full argument and decide whether you think Judge Yvonne Gonzalez Rogers is likely to be swayed.

You may remember that Judge Rogers was already unwilling to issue a temporary restraining order against Apple to protect Epic’s games, partly because Epic hadn’t proven it had actually been harmed, and partly because the judge felt that Epic “strategically chose to breach its agreements with Apple” and so was at least partially to blame.

But in the new filing, Epic argues that more than its reputation has been harmed: “Daily active users on iOS have declined by over 60% since Fortnite’s removal from the App Store,” Epic claims. (It measured through September 2nd, in case you’re curious; by that point Fortnite had effectively split into two different games.)

Epic says iOS is the biggest platform for Fortnite, too: 116 million registered users, or nearly a third of the 350 million registered users Epic says Fortnite has attracted in total. It also claims 63 percent of Fortnite users on iOS access Fortnite only on iOS, and that it’s the only way for many people to play the game.

Epic says it’s worried it “may never see these users again” (referring to the 60 percent decline); that its Fortnite community of players has been torn apart; and that some of its non-Fortnite customers have also been collateral damage. As we reported last week, some of Epic’s other games are no longer available to re-download, and Epic says that its Shadow Complex Remastered has been removed from the Mac App Store, too, after Apple terminated Epic’s developer account.

Epic also claims that Apple is threatening to deny any attempts to apply for a new developer account “for at least a year,” quoting a communication from Apple itself, and is arguing that the harm it would endure by being “denied the opportunity to access even a single new user among the one-billion-plus iOS users for at least the next year” is harm worth creating a preliminary injunction for.

There’s a lot more to read in the full document. The first motion runs 38 pages, not to mention the addendums that Epic tacked on.

We’ll see what happens on September 28th.

Source: TheVerge

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Italy’s competition watchdog has launched an investigation into Apple, Google and Dropbox over their cloud storage services.

The competition and market authority said Monday it has opened a total of six investigations into Apple iCloud, Google Drive and Dropbox’s online storage service in response to complaints about unfair commercial practices and violations of the country’s consumer rights directive. In one case, it’s also looking into “vexatious clauses” in a contract.

The regulator said it’s looking into whether the three companies either failed to, or did not adequately, indicate how users’ data would be collected and used for commercial purposes. It is also examining whether Dropbox failed to provide clear and accessible information on how users could get out of contracts or pursue out of court dispute settlements.

Apple, Google, and Dropbox did not immediately respond to requests for comment.

The Italian probe follows wider efforts by European Union regulators to clarify the fine print tech companies use in their terms and conditions of service so consumers can better understand how their information is being used. Facebook updated its terms of service last year to clarify how it makes money from user data in response to pressure from European regulators.

source:AP

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