Samsung retained 18pc of smartphones market share in Q2, ranks world's No.1 in shipments
"Samsung Electronics' smartphone shipments ranked first in the world in the second quarter of this year, following the first quarter."
Samsung Electronics' smartphone shipments ranked first in the world in the second quarter of the year 2021, following the first quarter.
According to the global market research firm Counterpoint on the 30th July 2021, Samsung Electronics recorded 18% of total global smartphone shipments in the second quarter, maintaining its No.1 position in the world.
However, Samsung Electronics' shipments in the second quarter (18%) slightly decreased from the previous quarter (21.7%). Samsung Electronics shipped out 57.9 million units in the second quarter.
Apple's shipments decreased 12% compared to the previous quarter, and ranked third, one notch lower than the previous quarter.
Xiaomi recorded the highest performance in China, Southeast Asia, and Europe, and ranked second. Xiaomi has increased global shipments in the Indian market, which have been hit by the COVID-19 outbreak, with its premium strategy and low-priced line sales.
In particular, its share of mid-priced markets such as Southeast Asia and Europe increased.
Counterpoint explained that the global smartphone market decreased 7% in the second quarter due to global semiconductor shortage and spread of COVID-19, but sales increased by 35% year-on-year to $113 billion.
"Due to the delay in the release of iPhone 12 series, there were demands for waiting, and the sales revenue increased with the high sales of iPhone ProMax in Europe and the U.S.," Counterpoint explained regarding this trend. "Also, Xiaomi, Oppo, and Vivo also increased their shipments and sales due to Huawei's absence and increased demand for 5G."
realme grew by 135% YoY in Q2 2021 as a result of its continuing success in China as well as its expansion in Southeast Asia where its C-series, launched in March this year, did exceptionally well.
realme also reached the landmark of hitting 100 million in cumulative shipments since launch. Apart from this, it also reached 50 million units in cumulative shipments in India during the quarter, the fastest by any brand so far in India.
realme is further expanding its operation in Nepal partnered with Shanker Group to launch products by the third week of Aug 2021.
Also read:
2021 HYUNDAI PALISADE NAMED BEST-IN-CLASS MIDSIZE CROSSOVER
ROYAL ENFIELD METEOR 350 LAUNCHED IN NEPAL
REALME PARTNERED WITH SHANKER GROUP TO LAUNCH SMARTPHONE PRODUCTS IN NEPAL
FORD NEPAL INTRODUCES ALL-NEW FIGO A/T IN NEPAL
VG AUTO LAUNCHED SUZUKI ACCESS 125 BS 6 WITH FI IN NEPAL