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Feat International becomes first Nepali digital marketing agency to partner with Facebook

11th May 2021
"Feat International from Nepal has officially partnered with Facebook as an authorized reseller of Facebook ads in Nepal"

Feat International from Nepal has officially partnered with Facebook as an authorized reseller of Facebook ads in Nepal.

Feat International now holds the title of being the first digital marketing agency from Nepal to associate with Facebook. This association has opened up a wide range of opportunities for the local digital marketers and anyone looking to buy Facebook ads. It will be easier and probably cheaper for businesses in Nepal to promote their products/services on Facebook.

Facebook ads currently is a hotspot zone for marketing and advertising for businesses or any other organizations. Feat and Facebook partnership entails that the ads run can now be tracked via invoice billing. The partnership also allows Nepal government to be able to keep track of transactions done for Facebook ads from Nepali individuals and organizations.

Provision Facebook ads to be paid through formal means will not only help increase the country’s revenue but the concerned parties will receive hassle free services and economic benefits as well. Feat International is a complete marketing solution provider that aims to change the face of digital marketing in South Asia. 

Feat is also a reseller of Oho Domain, Viber Business Messages and Shout-out.

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Compiled by : Rahul Shrestha Rahul Shrestha

Facebook and Netflix's value goes up by more than 40% during Covid-19

26th May 2020
"American billionaires continue to make money while the Covid-19 pandemic destroys tens of millions of jobs in the United States, according to data compiled by two think tanks."

A report in AFP states that American billionaires continue to make money while the Covid-19 pandemic destroys tens of millions of jobs in the United States, according to data compiled by two think tanks.

Between March 18 and May 19, the 600 ultra-wealthy Americans saw their fortunes increase by $ 434 billion, an increase of almost 15% in two months, according to these data published by Forbes magazine Thursday.

Containment measures, the closure of restaurants, and shops have boosted online shopping and the need to stay connected via social media.

This has pushed up the value of Amazon, Facebook, and high-tech companies in general.

Between March and May, the fortune of Jeff Bezos (Amazon) increased by more than 30%, and that of Mark Zuckerberg, boss of Facebook, by more than 46%, according to this report by Americans for Tax Fairness and the Institute for Policy Studies Program for Inequality, which compiled data from Forbes.

Since March 16, the beginning of the first containment measures in the United States, the value of the Facebook title has jumped by almost 60%, that of Amazon has increased by 45%, that of Netflix by 46%, that of Apple. 31%.

And that does not seem to stop since the titles Amazon and Facebook reached this week their highest historic level.

Conversely, billionaires in the travel, hotel or retail sector saw their fortunes melt during this same period, these sectors being directly affected by the drastic measures to stem the coronavirus.

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Compiled by : Debashish S Neupane Debashish S Neupane

Facebook to soon link your account with news subscription

29th August 2020
"Facebook launched its revamped News tab in the US in June"

Facebook is testing a new feature that will link your account with the news subscription you have paid for so that you can read paywalled articles without hitting the paywall or required to log in again.

The aim is to help news publishers create a better experience for paying subscribers on the social networking platform, reports TechCrunch. According to the company, subscribers who linked their accounts made an average of 111 per cent more article clicks compared to those who weren't part of the test group.

Those subscribers increased their rate of following a publisher from 34 per cent to 97 per cent. When subscribers link their accounts with news publishers, it will show them more content. Some newspapers like the Atlanta Journal-Constitution, The Athletic and the Winnipeg Free Press in the US are testing the feature.

Calling itself a Fifth Estate, Facebook launched its revamped in the US in June that includes a dedicated local news section among other topics, including breaking news alerts.

Facebook News will soon arrive in the UK, Germany, France, India and Brazil within the next six months to a year, and will pay news publishers to ensure their content is available in the new product.

Facebook has found that over 95 per cent of the traffic Facebook News delivers to publishers "is incremental to the traffic they already get from News Feed". Before a dedicated News tab, Facebook had "Instant Articles" that restricted advertising, subscriptions and the recirculation modules publishers relied on, leading many to abandon the feature.

In 2018, the company decided to prioritise friends and family posts in its News Feed, sidelining news outlets.

source:indiatv

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Facebook Messenger and Instagram now lets you send disappearing messages

12th November 2020
"The new Snapchat-inspired mode arrives on Facebook messaging products."

Facebook’s latest take on a signature Snapchat feature is arriving today, and it’s called Vanish Mode. First announced as part of its big September redesign of Messenger, Vanish Mode is an ephemeral messaging mode for both Facebook Messenger and Instagram that will you let you send texts, photos, voice messages, emoji, and stickers that disappear immediately once they’re viewed by other parties and the chat window is closed.

Some users may have already noticed Vanish Mode in the chat settings on Messenger, as Facebook has been rolling out it slowly to some users since the redesign was announced two months ago. And on Instagram, some elements of Vanish Mode are already part of the core direct messaging feature set, including disappearing photos and videos once a piece of media has been viewed. Vanish Mode is similar in ways to Messenger’s existing secret conversation mode that lets you enter an end-to-end encrypted chat that’s saved only on your device, although the new mode is designed to delete anything sent forever once it’s been viewed.

For Facebook, ephemeral messaging still represents a way to attract younger smartphone users who have flocked to chat apps and platforms where they don’t have to post publicly and risk being haunted by social media posts later on in life. While Snapchat popularized ephemeral messaging among US teens with Stories and its DM design, Facebook has since adopted many of its rival’s features and implemented them throughout Messenger, Instagram, and WhatsApp for users of all age groups around the world.

Vanish Mode is just the latest of Facebook’s takes on the trend and a notable addition considering CEO Mark Zuckerberg announced last year his company would strategically shift away from the News Feed and public posts and more toward private messaging and groups.

Vanish Mode will appear in both apps as a distinct option you can turn on and off in the settings of any particular chat message. You can also enter the mode by swiping up on a chat window (Vanish Mode is only available for one-on-one chats at the moment, and not group threads). The mode will then enable disappearing messages and other chat interactions, with the option to turn it off located at the top of the chat window or by swiping down again.

Facebook says the mode will be opt-in only, meaning you have to agree to enter Vanish Mode once another user in the chat has enabled it. Messenger and Instagram will also notify you when a screenshot of a chat is taken while the mode is enabled. Facebook says you can report individuals over Vanish Mode chat conduct, although it’s unclear how much of the conversation Facebook will be able to review for violations.

Vanish Mode should be available for Messenger in the US as well as some other countries starting today, Facebook says. And it will go live on Instagram in the US and other countries at a later date.

Source: indiatoday


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Compiled by : Swekshya Rajbhandari Swekshya Rajbhandari