Daraz, South Asia’s leading e-commerce platform, unveiled its new brand look today – building on a successful 2021 of significant progress for the company.

Bjarke Mikkelsen, Founder, and CEO of Daraz Group said the launch marks an exciting step forward for the business.

“Daraz has grown so much over the past seven years and as we move into the next chapter of our journey, now is the right time for us to evolve the brand to showcase how we are shifting gears as a business to drive a significantly enhanced customer experience.

The new brand look still represents the elements that have always been part of our DNA – progress, innovation, exploration, and discovery. At the same time, it signifies a shift to a more personal experience that will allow us to create greater connectivity between buyers and sellers on our platform,” said Mikkelsen.

One of the main drivers to refresh the brand is Daraz’s ambition to make e-commerce a key part of people's daily lives across its five markets in South Asia - Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar.

“We recognize that to achieve this ambition we need to create more personal experiences, ensure that we deliver quality products and services at each step of the customer journey, and create new avenues of entertainment and engagement for our customers. This brand refresh will play a key role in helping us elevate and evolve our offering across these crucial areas,” added Mikkelsen.

A key change is a new icon, which represents a package that is symbolic of how the e-commerce platform physically connects SME sellers to customers.

At the center of the icon is an arrow that highlights the focus on progress and fast deliveries, but also resembles a “play button” symbolizing how Daraz is continually innovating to create a more dynamic content experience for users.

In addition to rebranding, Daraz Nepal has appointed Aanchal Kunwar as its new Managing Director (MD).

Aanchal will take office as soon as incumbent MD Lino Ahlering moves to a regional role at the Daraz Headquarters in Singapore by the end of this month.

“It is a New Year New Start for us at Daraz Nepal with the rebranding coupled with the management change as well.
In the next phase of growth, we will continue to build on our values to deliver our promise to our customers and partners with a strong focus on innovation, customer experience, and personalization. We will live by our purpose of uplifting our communities through the power of commerce." - said Aanchal.

As part of the new brand look, Daraz is also consolidating all of its brands under the overall Daraz umbrella brand to simplify the experience for customers.

Daraz has also launched a new website, Daraz.com, that showcases the new brand and gives people a better understanding of who Daraz is and what it stands for.

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Nepal’s leading online shopping marketplace, Daraz and the global leader in digital payments technology, Visa, have entered into a partnership to drive forward online card payments in Nepal. Since the acquisition by Alibaba in 2018, Daraz’s payments ecosystem has grown to accommodate a range of electronic payment solutions to give customers greater latitude and ease-of-use when shopping online, leveraging Alibaba’s vast technology and experience. 

To start off this new partnership, Daraz and Visa are offering Visa card holders a 15% discount on prepayments till September 30, 2020. Customers can choose anything amongst 450,000 products ranging from electronics, groceries, lifestyle to fashion sold by more than 5,000 sellers on Daraz. Visa and Daraz users can enjoy a maximum discount of Rs. 500 by pre-paying only via a Visa Card that they have saved on the Daraz app. The discount offer can be used only once and includes all current Visa Credit, Debit and Prepaid Cards issued in Nepal.

“A collective effort is necessary in order to drive the development of the online card payment ecosystem in Nepal, and so, we are thrilled to collaborate with Visa. And with this initial offer, we want to provide our customers an added benefit for choosing the already more convenient and safe method of making online payments,” said Lino Ahlering, MD, Daraz Nepal. 

Shailesh Paul, Head of Merchant Sales and Acquiring and Cybersource, Visa said, “Digital payments and online shopping have become crucial in recent times, given the need for social distancing and less-touch. We are delighted to partner with a leading e-commerce player like Daraz to provide their shoppers with the convenience of paying online through a safe, secure medium. Our relationship with Daraz in multiple South Asian markets is proof of how established players can and should come together to enable and enhance shopping experiences for consumers.”

The demand for online shopping is growing rapidly in Nepal with a steady rate of adoption for online payments. With this partnership, Daraz and Visa jointly wish to ensure authentic, secured and hassle-free online shopping experience for the customers in the coming days.
 

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A secondary router is any form of wireless repeater or extender unit beside the ONU issued by ISP.

The perks of 5 GHz routers are incredible; they have dual bands for connectivity and there is no network congestion issue. Let’s go over secondary routers in Nepal that provide a 5 GHz network spectrum in precise detail:

Subisu

Subisu unveiled their 5 GHz dual-band router in 2020. This router has a dual-channel, with 5 GHz and 2.4 GHz broadband, allowing users to connect to the internet swiftly and higher data transfer speed. Since 5GHz has a quicker transmission rate and is less susceptible to interference, it automatically provides quicker data speeds, fewer disconnects, and a more consistent experience. 5 GHz is suitable for high-bandwidth devices or activities such as gaming and HD TV streaming. The 5 GHz network offers less congestion, higher performance, more reliable connections, and perhaps longer battery life.

WorldLink

In May of 2020, WorldLink introduced 5G Wi-Fi Connectivity, which promised flawless connections, uninterrupted video streaming, and a lag-free gaming experience. WordLink discovered that the majority of slow internet issues are caused by Wi-Fi signal interference from nearby routers, so they developed the 5G service, which includes a 5 GHz dual-band router to address the issue. Customers with internet subscriptions of 40Mbps or above can upgrade to the dual-band router for an additional Rs. 1000. They introduced a dual-band router with two network channels that function on both 2.5 GHz and 5 GHz for customers who seek an uninterrupted and practicable high-speed internet connection.

TP-Link N750

The TP-Link dual-band router is available in two channels, with 5 GHz (450Mbps) and 2.4 GHz (300Mbps) bandwidth. It has a 750 Megabytes per second data transfer rate. They come with three detachable external antennas that enhance coverage and improve signal stability. Since the router supports dual types of frequency, individuals are free to select the frequency they would like to work with. It also has a provision of parental controls to manage the internet access on children’s or employees ‘ computers.

Mi Router 4A

The high-speed dual-band router has four external antennas, 64 MB of memory for system reliability, and an unwanted access prevention system that can be controlled remotely via app. It also incorporates a parental control feature. It has a 2-core 4-thread CPU with an 880Hz primary frequency for seamless Internet surfing and a speedy internet connection, as well as a dual-band concurrent rate of 1167 MHz. It features a big 128MB memory, can connect up to 128 terminal devices, has an advanced error correction algorithm to improve weak signals, and allows you to regulate your child’s online time and content while also protecting their online security. The device’s networkable time and the range of URLs that can be accessed can both be customized.

ASUS RT-AC53 Router AC750

For lag-free entertainment, ASUS gives dual-band connections with high power design, VPN server, and time scheduling to its users. The RT-AC53 has a total speed of up to 733Mbps connectivity and supports both 2.4 GHz and 5 GHz concurrent bands with speeds of up to 400Mbps and 433Mbps, respectively. This allows basic internet chores like Web browsing and file downloading to be performed on the 2.4 GHz band, while 3D HD movies and other demanding apps may be streamed smoothly on the 5 GHz frequency. It has a maximum speed of 300 Mbps at 2.4 GHz and 433 Mbps at 5 GHz. The enhanced bandwidth provides the extra bandwidth you’ll need to improve your Wi-Fi experience at home.

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