Relabeling: Where does the buck stops?!!!!

20th October 2020
"There are 3 pillars of a product, the consumer (end-user), company (manufacturer and distributor), and the government."

There are 3 pillars of a product, the consumer (end-user), company (manufacturer and distributor) and the government.

The consumer is the one who pays for the usage of the product and has the highest stake. They pay for the products and services they use. The brands which are in talks for unworthy reasons are the brand made with a lot of precision at work for centuries, Horlicks is a 70-year-old brand, Oreo is a 108 years old brand. Generations in the family have seen and used these brands, we are emotionally attached to these brands and we are hurt when these brands are negatively talked about. One of my friends said he has always munched pringles and snickers and now he fondly buys it for his son.

This is the emotional aspect of the brand and now the health hazards of eating this when best before date is passed are tremendous and can lead to serious issues besides the bad taste it leaves in your mouth. As a consumer, it’s our responsibility to read the label before we buy and refuse to take any product which has surpassed the date of best before or has proof of tampering. We also need to put it to the outlet notice to not /avoid putting these on the shelf. Not to forget lots of our consumers can’t read English labels.

The Nepali companies which distribute any product in the market in the FMCG sector including these prestigious brands work on meagre margin and the no. of product required to realize the cost of 1 damaged/expired/lost products is 25-30 units of the same product completing its sales cycle. The parent company has a cap on the percentage of damaged and expired reimbursement. This puts these local companies into a tight spot, in a country like Nepal where uncertainties are high, any food products come with a less than a year best before and 2- 3 months is the time period for the transit of products from factory to outlet.

In the case of lockdown and bandh, this adds to the no. of days. There is a lack of FIFO maintenance from the importer warehouse to the outlet and aggravates as it goes down the funnel. Sales forecast has to go through well, in countries like Nepal there are other/grey sources of getting the products that tamper the sales forecast of the first company.  We need to bring more precision to the above.

Government is the main gate which can close the flow of best before products reaching the outlet and finally to our end consumer.

Govt. needs to be strict with the transit of products which have less than 3-4 months of best before. There is a coup in the market whose job is to buy such products at a lower rate and inflow the market with huge quantity and damage public health and brand reputation.

The second important measure Govt. can initiate in discouraging the expired products from reaching the product is by reimbursing the taxes paid on such products. For every food product, you buy one 3rd of the cost goes as tax to Govt. which unnecessarily inflates the cost of the product and rips consumer pocket. Levying zero or minimum tax can help the public eat good food at a lower rate and the lower cost of importing products can encourage local companies to destroy the damage since the loss will be minimal.

Govt should immediately put a notice of reimbursement of taxes on the expired and damaged products which will encourage companies to come out and destroy the damage and restore public health. Levy high penalty to companies that indulge in wrongdoing and this raid should happen not just around Dashain for unscrupulous reasons but throughout the year.

Abhisekh Kumar

Written by: Abhisekh Kumar, Senior FMCG Marketer, and Expert


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Nepalese Favorite Hatchback Cars with Prices | 2020

23rd August 2020
"Hatchback cars are one of the most popular cars in terms of body styles. "

Hatchback cars are one of the most popular cars in terms of body styles.  Majority of people prefer hatchbacks in Nepal. A hatchback is the regular 4-door car with a shared passenger and cargo space that can be accessed via the fifth door. Almost every modern hatchback model allows drivers to fold down the rear seats, providing drivers with more cargo space.  

Alto 800 

        

Variation:  Engine:  Fuel: Displacement: Transmission: Cost:
 K10 vxi 1.0 L   Petrol  998cc  5 Speed Manual   Rs. 1,859,000

 

Variation:  Engine:  Fuel: Displacement: Transmission: Cost:
 Lxi  1.0 L Kb10 All-Aluminium   Petrol  796   5 Speed Manual   Rs. 1,859,000

 

Variation:  Engine:  Fuel: Displacement:   Transmission:   Cost: 
Standard   0.8 L   Petrol  796   5 Speed Manual  Rs. 1,689,000

 

Brio 

    brio-smt

Variation:  Engine: Fuel:  Displacement: Transmission: Cost:
S MT    1.2 L I-vtec  Petrol  1198cc  5 Speed Automatic   Rs. 29,25,000


 

Celerio 

        maruti-suzuki-celerio

Variation:  Engine: Fuel:  Displacement: Transmission: Cost:
 Zxi(o)   1.0 L Kb10  Petrol  998cc  5 Speed Manual   Rs. 2,729,000

 

Variation:   Engine: Fuel:  Displacement: Transmission:  Cost: 
Vxi   1.0 L Kb10  Petrol  998  5 Speed Manual  Rs. 2,449,000

 

Variation:  Engine:  Fuel: Displacement: Transmission:  Cost:
 X ZXI (O) 1.0 L Kb10   Petrol  998  5 Speed Manual   Rs. 2,549,000 

 

 

Grand I10 

             grand_i10

Variation:  Engine: Fuel:  Displacement: Transmission:  Cost:
Sportz  1.2 L  Petrol  1197  5 Speed Manual   Rs. 3,056,000

 

Variation:   Engine:  Fuel: Displacement: Transmission: Cost:
Magna At  1.2 L   Petrol  1197   5 Speed Manual   Rs. 3,156,000


Polo 

             polo_trendline

Variation:  Engine: Fuel:  Displacement: Transmission: Cost: 
Trendline   1.0 L Petrol  Petrol  999   5 Speed Manual  Rs. 2,795,000

 

Variation:  Engine: Fuel:  Displacement: Transmission: Cost: 
Trendline plus  1.0 L Petrol  Petrol  999   5 Speed Manual  Rs. 2,795,000

 

Variation:  Engine: Fuel:  Displacement: Transmission:  Cost: 
Highline   1.6 L Petrol  Petrol  1197  5 Speed Manual  Rs. 3,845,000

 

Variation:  Engine:  Fuel:  Displacement: Transmission:  Cost:
Highline  1.0 L Petrol  Petrol  999  5 Speed Manual   Rs. 3,545,000

 

Variation:  Engine:  Fuel:  Displacement: Transmission:  Cost:
Gt Tsi  1.2 L  Petrol  1197  7 Speed Automatic   Rs. 4,745,000

 

Variation: Engine:  Fuel:  Displacement: Transmission: Cost:
Comfortline  1.0 L Petrol  Petrol  999   5 Speed Manual   Rs. 3,145,000

 

 

Swift 

            maruti-suzuki-swift-vxi

 

Variation:  Engine:  Fuel:  Displacement: Transmission: Cost: 
Vxi (O)  K Series  Petrol  1197   5 Speed Manual  Rs. 2,969,000

 

Variation:  Engine: Fuel:  Displacement: Transmission: Cost: 
 Zxi   1.2 L K Series  Petrol  1197   5 Speed Manual  Rs. 3,269,000

 

Wagon R 

        wagon-r

 

Variation Engine:  Fuel:  Displacement: Transmission: Cost:
Vxi  1.0 L Kb10  Petrol  998cc  5 Speed Mt Cable Type Gearshift Rs. 2,329,000

 

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Mobvoi officially entering the Nepalese market with its best TicWatch and TicPods

2nd October 2020
"Mobvoi, an AI company focusing on advanced voice interaction and hardware-software integration, is officially entering the Nepalese market."

Mobvoi, an AI company focusing on advanced voice interaction and hardware-software integration, is officially entering the Nepalese market. Mobvoi has decided to officially launch the TicWatch and TicPods in Nepal. 

Mobvoi is an international company that was founded by ex-Googler Xhifei Li in 2012. The company operates in more than 40 different countries and regions. It offers high-end tech products to its consumers following B2C and B2B business models. Mobvoi has worked hand-in-hand with the leading tech companies like Google, Microsoft, Nokia, Tencent, Baidu, and Amazon. Besides, the company's innovations and advanced technologies are being featured by different brands.

Mobvoi, a consumer-facing company, has launched Mobvoi mobile app, Ticwatch smartwatch lineup, TicPds wireless smart earphones lineup, TicMirror smart rearview mirror, and many AI hardware and software.

Barun Enterprises has been authorized as the exclusive distributor of the Mobvoi products in Nepal. Barun enterprises is a subsidiary of the Sharda Group as well. The enterprise is planning to bring 8 of the best products of Mobvoi which are- TicWatch GTX, TicPods ANC, TicWatch C2+, TicWatch C2, TicWatch E2, TicWatch Pro, TicWatch Pro 2020, and TicWatch S2. 

The company believes that with the introduction of a world recognized brand like Mobvoi in the Nepalese market, the consumers will have a lot of choices and they can choose any product that serves their need and serve well. With this initiation, we can expect other globally known brands to enter the Nepalese market soon.

 

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