Short video-sharing app TikTok said on Monday it had signed a deal with Sony Music Entertainment that will give all its users access to Sony’s portfolio of music including global artists such as Beyonce, Martin Garrix and Harry Styles.

The deal will allow Sony Music to use TikTok's platform, home to several viral internet trends and where emerging artists have garnered fans quickly, to promote its artists.

The partnership comes a day after the U.S. Commerce Department said it would “vigorously defend” an executive order that seeks to bar transactions with Chinese-owned TikTok after a federal judge halted the action.

TikTok signed similar deals with UK-based non profit Merlin earlier this year, in a bid to expand its music library and a multi-year partnership with Paris-based Believe, a music platform for independent artists, in July.

Source: Reuters

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The new Instagram feature will let users record and edit 15-second videos with audio, and will let users add visual effects. Users will be able to share Reels with followers in Instagram in a dedicated section called Reels in Explore, or in the Story feature where posts disappear after 24 hours.

The Reels option will be available in the Instagram app. The company has been testing Reels in Brazil since November and in France, Germany and India since earlier this summer.

Facebook has a long tradition of cloning competitive services. The Instagram “Story” feature, which lets people share photos and videos that expire in 24 hours, is similar to Snapchat. Facebook CEO Mark Zuckerberg faced tough questioning about the company’s habit of copying rivals before a congressional hearing on July 29.

Facebook earlier launched a TikTok knockoff called Lasso in 2018, but closed that down in July. It also tried services similar to Snapchat called Slingshot and Poke before Instagram Stories caught on. But those were separate apps — it might have more success with a feature built into Instagram.

Reels is debuting in over 50 countries, including the U.S., the U.K., Japan, Australia and others, as well as officially launching in the test countries — Brazil, France, Germany and India.

Tiktok, previously, has become one of the most used mobile applications where people make video contents and share it in social platforms. Nepalese have also been keen towards this application; recently, the usage of tiktok has increased by 25% in nepal and alongside several difficulties have also risen.

While users of other internet service providers are facing problems using the Tiktok app, the users of ClassicTech, as claimed by Classic Tech, are conveniently using the application without any technical difficulty or hindrance, even during the peak hours.

Classic Tech has collaborated with Akamai to connect the content bandwidth of tiktok in order to facilitate easy services to their customers. Its server can handle twice the traffic it has currently with ease.

Classic Tech believes that its technical team that works 24 hours will handle any kind of problems without causing inconvenience to the users. Also, they claim that the customers have never had any problem using tiktok before and still don't have any problem.

 

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Alphabet Inc’s YouTube is rolling out its version of social media rival TikTok, a new short-form video service called Shorts, enabled within its video-sharing platform.

YouTube will first test the feature in India over the next few days and then expand to more countries in the coming months, it said in a blog post on Monday. 

YouTube’s new product, which will compete with Facebook Inc’s Reels and TikTok, will let users record short mobile-friendly vertical videos and then add special effects and soundtracks pulled from a music library.

The announcement also comes as Oracle Corp and China’s ByteDance team up to keep TikTok operating in the United States, beating Microsoft Corp in a deal structured as a partnership rather than an outright sale.

YouTube’s entry into the short-form video service space coincides with TikTok’s ban in one of its biggest market, India, following the country’s escalating tensions with China.

Source: Reuter

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