ESPN+ raising its annual subscription price by $5 apiece from January 2021
"Price has hiked for UFC pay-per-view events too. "
ESPN+ is an over-the-top video streaming subscription service available in the United States, owned by Walt Disney Direct-to-Consumer & International, in partnership with ESPN Inc., which is a joint venture between The Walt Disney Company and the Hearst Communications.
According to Variety, the cost for an annual subscription for ESPN Plus subscribers will increase by $5 apiece from $49.99 to $59.99 in 2021. ESPN raised the monthly price of ESPN Plus earlier this year to $5.99, and now the annual subscription is getting the same treatment.
Starting from January 8, 2021, New subscribers will start paying $59.99 whereas the existing subscribers will have to pay the new price a few months later in March. Disney had already announced that Disney Plus and the company’s bundle of Hulu, Disney Plus, and ESPN Plus would each cost $1 more starting in March 2021, raising those prices to $8.99 and $13.99, respectively.
Hiking price has been a theme of 2020, YouTube TV raised its price, Fubo followed not long after, Netflix raised the cost of its most popular streaming plan by $1, and Hulu’s Live TV service got a price bump as well.
Also, the pricing of ESPN Plus' UFC pay-per-view events will change in January. This is the second time ESPN Plus has raised the price of UFC PPVs, When the service first launched in April 2018, the UFC PPV events cost $59.99. That went up to $64.99 each at the beginning of 2020 and after January 2021, every match will cost $69.99.
UFC pay-per-view matches are exclusive to ESPN Plus in the US, so the price change will affect anyone who keeps up with MMA regularly. Outside the US, the availability of matches varies depending on the region, but the official UFC site has the most up-to-date information.
The price hike is believed to give some insight into ESPN and Disney's confidence in their services. There are new ESPN Plus exclusives coming to the service next year, but ESPN’s biggest get is streaming rights to Southeastern Conference football, which will bring SEC games.
source: TheVerge
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